---
title: "Bakhoor — $435K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bakhoor"
last_updated: "2026-08-09T12:54:07.815Z"
locale: en
meta:
description: "Niche score 49/100 · $435K/yr market · 748K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 49/100 · $435K/yr market · 748K searches/yr · $20.41 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Bakhoor — $435K/yr Amazon US Niche (2026) - Flapen"
---
# **bakhoor**
**Skip it**
Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 9Conversion 36Competition 51Returns 61Price range 81Avg price 89Brand share 20Review moat 68Quality gap 78
**Avg price**
**Great****$20.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.82–$53.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****773.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$435K**
$435K/yr · 748K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bakhoor is a $435K/yr Amazon United States market (748K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bakhoor market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$255K–$306K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**5%**
- Dukhni74% - NABEEL6% - ZED BLACK6% - Calmveda4% - Qomkky3% - VAHARA3% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bakhoor/trend)
## **Top bakhoor search terms**
- **bakhoor**386K/yr-35.1%1.5% conv. - **bakhoor incense**63K/yr-28.6%1.7% conv. - **bukhoor**46K/yr-28.8%1.6% conv. - **bakhoor perfume**64K/yr-21.8%0.5% conv. - **oud bakhoor**24K/yr-42.9%2.4% conv. - **bakhoor oud**25K/yr-33.8%1.8% conv. - **bakhoor for hair**13K/yr+3.1%0.4% conv. - **bakoor**17K/yr-38.1%2.3% conv. - **bakoor scents**11K/yr-25.5%3.0% conv. - **arabic incense**8K/yr-5.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bakhoor/search-terms)
## **Top bakhoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$44K15%$65K20%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oud Al Khaleeji Muattar Bakhoor by Dukhni | Bukhoor Incense Islamic Gifts**Dukhni**$17.55**4.4★1,129 rev](https://www.amazon.com/dp/B07G1376V2) [2**Oud Bakhoor Variety Box by Dukhni| Luxurious Agarwood Incense Muslim Gifts**Dukhni**$21.66**4.5★3,383 rev](https://www.amazon.com/dp/B01NCQ5EPW) [3**Dukhni Oud Bakhoor Variety Box & Burner | Bakhoor Incense Islamic Gifts**Dukhni**$23.95**4.2★5,797 rev](https://www.amazon.com/dp/B0792ZKN5G) [4**Bakhoor Sheeba Yemeni Oud Bakhoor by Dukhni |Arabic Incense | Islamic Gift**Dukhni**$15.97**4.4★916 rev](https://www.amazon.com/dp/B09FX9FTV8) [5**Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)**ZED BLACK**$8.36**4.3★68 rev](https://www.amazon.com/dp/B0G172KGRG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)**VAHARA**$12.20**60 rev6mo ago](https://www.amazon.com/dp/B0GH24YR4K) [**Zed Black Oud Bakhoor Incense 40 Grams (9 Cubes)**ZED BLACK**$8.36**68 rev8mo ago](https://www.amazon.com/dp/B0G172KGRG) [**Arabian Oud Bakhoor Incense Sticks - (3 Variants 40+ Incense) Deep Warm Arabic Incenses Like Al Nasaem Hoor Alain & Al Raheeb Oud Bukhoor | Perfect Islamic Gifts or Eid Gifts**Calmveda**$15.19**473 rev1y ago](https://www.amazon.com/dp/B0D5MHPQDH) [**Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts**Dukhni**$19.55**203 rev1y ago](https://www.amazon.com/dp/B0DJ15XPCM) [**Electric Incense Burner Handheld Portable Incense Burner Muslim Ramadan Aroma Diffuser Suitable for Car and Home**Qomkky**$19.71**90 rev1y ago](https://www.amazon.com/dp/B0DHFW3MK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Vahara Bakhoor Incense Sticks Oud Resin & Amber Aroma for Home Meditation Relaxation Prayer & Aromatherapy Long Burning Handcrafted Incense (100g)**VAHARA**$12.20**4.4★**▲ 456%**](https://www.amazon.com/dp/B0GH24YR4K) [**Dukhni Muattar Assorted Bakhoor Set | Oud Bakhoor Incense| Islamic Gifts**Dukhni**$45.62**4.1★**▲ 139%**](https://www.amazon.com/dp/B07P55SQ28) [**SAC Bakhoor Fatima Incense Bar 1.2 Oz (35g) by SAC - High Grade Premium Incense of Sandalwood Powder Oud Powder Musk and Perfumery Sugar | 9 Bricks Assorted Scents in One Square Shape**SAC**$6.82**4.2★**▲ 127%**](https://www.amazon.com/dp/B07P1CQPHW) [**Oud Bakhoor Collection Set by Dukhni | 12x120 pc | Luxury Agarwood Incense**Dukhni**$53.41**4.5★**▲ 115%**](https://www.amazon.com/dp/B08L3RMLY5) [**Dukhni Sandal Bakhoor Burner Set | Arabic Incense Gift Set | Islamic Gifts**Dukhni**$19.55**4.1★**▲ 104%**](https://www.amazon.com/dp/B0DJ15XPCM)
**~~View all trending →~~**
## **What buyers say about bakhoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Great fragrance”*
**Quality-Overall**10%
*“Great variety”*
**Value For Money**4%
*“Fantastic price”*
**Advertised Vs Actual Product**2%
*“just enough”*
**Gifting Purpose**2%
*“Great gift idea”*
**Strength**1%
*“is very strong”*
**Ease Of Use**1%
*“Easy to use”*
**Warmth**1%
*“warm without being overwhelming — it fills the space gently and creates that sense of tranquility thats perfect for iftar gatherings, prayer time, or quiet reflection”*
**Size-Overall**1%
*“THE SIZE IS JUST PERFECT WITH THE APPEARANCE ALL ON SYNC”*
**Collectibles**1%
*“Im very happy with this oud bakhoor collection”*
### **What buyers complain about **
**Smell**46%
*“they smell gross”*
**Quality-Overall**9%
*“it is not good quality”*
**Durability**6%
*“Broke on first use”*
**Size-Overall**5%
*“quantity also bigger”*
**Value For Money**4%
*“Over priced”*
**Product Condition**2%
*“sent me used item”*
**Advertised Vs Actual Product**2%
*“the pieces DO NOT burn for as long as they advertise in the description”*
**Hard Feel**1%
*“very hard cubes”*
**Leak-Proof**1%
*“the candle leaked”*
**Moist/Dry**1%
*“Dry”*
### **Top return reasons **
**Smell**61%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Value For Money**4%
**Size-Overall**4%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Heating**2%
**Flammable**1%
## **Common questions**
- **Is bakhoor profitable to sell on Amazon United States?**
- The niche generates $435K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bakhoor niche?**
- 10 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in bakhoor?**
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 2.5%.
- **When does demand for bakhoor peak?**
- Demand peaks in Feb–Aug–Sep; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the bakhoor niche?**
- Listings span $6.82–$53.41; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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