---
title: "Bagel Pan — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/bagel-pan"
last_updated: "2026-08-09T16:11:26.407Z"
locale: en
meta:
description: "Niche score 50/100 · $44K/yr market · 73K searches/yr · $12.77 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $44K/yr market · 73K searches/yr · $12.77 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Bagel Pan — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **bagel pan**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 15Conversion 56Competition 66Returns 75Price range 72Avg price 56Brand share 88Review moat 47Quality gap 52
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.95–$40.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,846.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 73K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bagel pan is a $44K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bagel pan market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**48%**
Top 20: 98%
**Top-5 click share**
**45%**
Top 20: 93%
**Open market**
**46%**
- BAILEBEI12% - BTuregsau9% - Myyaowl9% - Wilton9% - Aichoof8% - Walfos6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/bagel-pan/trend)
## **Top bagel pan search terms**
- **bagel molds for baking**14K/yr-3.3%4.7% conv. - **bagel pan**20K/yr-28.2%4.3% conv. - **bagel pans for baking**14K/yr-15.1%4.5% conv. - **bagel mold**16K/yr-33.9%4.1% conv. - **bagel molds**5K/yr-7.0%4.3% conv. - **silicone bagel molds for baking**4K/yr-26.3%5.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/bagel-pan/search-terms)
## **Top bagel pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAILEBEI Donut Mold for Baking Donut Pans Set 6 Pieces Pastry Molds for Bagel and Doughnut Cake Pans (6pcs Coffee)**BAILEBEI**$13.17**4.4★136 rev](https://www.amazon.com/dp/B0D8W2JWLP) [2**BTuregsau Silicone Molds Donut Mold for Baking Donut Pans Set 6 Pieces Pastry Molds for Bagel and Doug Hnut Cake Pans Easy Install Easy to Use**BTuregsau**$10.33**4.3★75 rev](https://www.amazon.com/dp/B0DFQ9NTNR) [3**Myyaowl 6pcs Donut Pan For Baking Brown Bagel Molds Pastry Molds For Baking Bagel Doughnut Cakes - Send Goods From Local Warehous**Myyaowl**$10.90**4.3★19 rev](https://www.amazon.com/dp/B0FFHFRM9M) [4**Wilton Gold Non-Stick Donut Pan Set Made Without PFAS 2-Piece**Wilton**$16.57**4.8★21,405 rev](https://www.amazon.com/dp/B015PXGLQI) [5**Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey**Aichoof**$6.31**4.6★2,414 rev](https://www.amazon.com/dp/B0BN4F5DF6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**oxiraqan 6PCS Silicone Donut and Bagel Baking Molds Nonstick Reusable Silicone Donut Pan for Home Baking Pastry Molds for Bagel and Doug Hnut Cake Pans**oxiraqan**$4.95**0 rev1mo ago](https://www.amazon.com/dp/B0H6XJS6S5) [**NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black**NutriChef**$8.24**344 rev3mo ago](https://www.amazon.com/dp/B0GXGWKTWJ) [**NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black**NutriChef**$15.18**6 rev3mo ago](https://www.amazon.com/dp/B0GXH24YDM) [**JIELUO Donut Mold for Baking Donut Pans Set Doughnut Cakes 6 Pieces Pastry Molds for Bagel and Doughnut Cake Pans (6pcs Coffee)**JIELUO**$10.09**2 rev4mo ago](https://www.amazon.com/dp/B0GT3VXXTK) [**YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)**YOVLOSIN**$9.95**5 rev4mo ago](https://www.amazon.com/dp/B0GRYDQXRR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**oxiraqan 6PCS Silicone Donut and Bagel Baking Molds Nonstick Reusable Silicone Donut Pan for Home Baking Pastry Molds for Bagel and Doug Hnut Cake Pans**oxiraqan**$4.95**0.0★**▲ 367%**](https://www.amazon.com/dp/B0H6XJS6S5) [**YOVLOSIN 2 Pack Nonstick Donut Baking Pans 6 Cavity Easy Steel Clean Doughnut Oven Safe Heat Resistant Reusable Bakeware for Making Donuts Bagels Homemade Desserts (Black 6 Cup)**YOVLOSIN**$9.95**4.1★**▲ 356%**](https://www.amazon.com/dp/B0GRYDQXRR) [**JIELUO Donut Mold for Baking Donut Pans Set Doughnut Cakes 6 Pieces Pastry Molds for Bagel and Doughnut Cake Pans (6pcs Coffee)**JIELUO**$10.09**4.0★**▲ 350%**](https://www.amazon.com/dp/B0GT3VXXTK) [**NutriChef Variety 2 Pack Full & Mini Donut Pan for Baking | One 12-Cavity Mini Donut Pan & One 6-Cavity Full Size Donut Pan for Baking | Carbon Steel Bagel Molds | Oven Safe Up To 450F | Black**NutriChef**$15.18**5.0★**▲ 326%**](https://www.amazon.com/dp/B0GXH24YDM) [**NutriChef Donut Mold | Nonstick Carbon Steel Donut Pan for Baking | 6-Cavity Tray with Bagel Mold Design | Oven Safe up to 450F | Stainless Steel 12.5 x 8.5 Inch Bakeware | Black**NutriChef**$8.24**4.8★**▲ 294%**](https://www.amazon.com/dp/B0GXGWKTWJ)
**~~View all trending →~~**
## **What buyers say about bagel pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**17%
*“Bakes well”*
**Ease Of Cleaning**13%
*“Easy clean”*
**Quality-Overall**11%
*“Made well, work great & easy to clean”*
**Size-Overall**8%
*“Great size”*
**Ease Of Use**8%
*“Easy to Use”*
**Value For Money**7%
*“Worth the price”*
**Non-Stick Coating**4%
*“The non-stick surface works really well”*
**Advertised Vs Actual Product**4%
*“These exceeded expectations”*
**Cooking Experience**3%
*“Nice dish”*
**Adhesion/Stickiness**3%
*“non stick so donuts are easy to remove”*
### **What buyers complain about **
**Size-Overall**16%
*“These molds are a little smaller than another set of molds I have”*
**Strength**11%
*“To flimsy”*
**Thickness**6%
*“Needs to be a thicker silicone”*
**Adhesion/Stickiness**5%
*“they absolutely stick”*
**Advertised Vs Actual Product**4%
*“Misleading info”*
**Cooking Experience**4%
*“the bagel just does not do well for sandwich making”*
**Non-Stick Coating**3%
*“When you're using sticky batter pull out the non stick 6 large”*
**Quality-Overall**3%
*“Very cheap with little to zero quality control”*
**Value For Money**3%
*“Not worth the money”*
**Material Quality**3%
*“Too bad- they are made with plastic”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**8%
**Strength**6%
**Material Quality**5%
**Functionality-Overall**5%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Quality-Overall**2%
**Thin**2%
**Product Condition**1%
## **Common questions**
- **Is bagel pan profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 28 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bagel pan niche?**
- 23 brands and 55 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in bagel pan?**
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 2.0%.
- **When does demand for bagel pan peak?**
- Demand peaks in Jan–Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the bagel pan niche?**
- Listings span $4.95–$40.90; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.
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