---
title: "Baby Yoda Blanket — $186K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/baby-yoda-blanket"
last_updated: "2026-08-07T14:43:06.080Z"
locale: en
meta:
description: "Niche score 54/100 · $186K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $186K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Yoda Blanket — $186K/yr Amazon US Niche (2026) - Flapen"
---
# **baby yoda blanket**
**Worth a look**
Shows a sweet-spot price point ($27.51 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 37Growth 65Conversion 27Competition 78Returns 85Price range 87Avg price 95Brand share 12Review moat 65Quality gap 24
**Avg price**
**Incredible****$27.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.80–$55.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+44.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****912.03**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$186K**
$186K/yr · 314K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, baby yoda blanket is a $186K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby yoda blanket market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$165K–$220K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#916**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **81%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**9 **—flat
**Sellers**
**40**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 84%
**Open market**
**3%**
- Jay Franco64% - Northwest15% - Get Trend10% - STAR WARS3% - Disney3% - Feelyou2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.
7K5KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/baby-yoda-blanket/trend)
## **Top baby yoda blanket search terms**
- **star wars blanket**155K/yr+28.8%1.2% conv. - **grogu blanket**13K/yr+419.7%1.7% conv. - **star wars throw blanket**28K/yr+22.1%1.7% conv. - **baby yoda blanket**21K/yr+53.1%1.7% conv. - **star wars blankets for adults**25K/yr+37.0%1.2% conv. - **mandalorian blanket**8K/yr+271.5%1.8% conv. - **darth vader blanket**14K/yr-10.3%1.8% conv. - **star wars blankets**8K/yr+49.8%1.4% conv. - **star wars blanket kids**7K/yr+15.0%2.8% conv. - **starwars blanket**7K/yr+26.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/baby-yoda-blanket/search-terms)
## **Top baby yoda blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jay Franco Plush Throw Blanket 46 x 60 Inch Hero Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars**Jay Franco**$22.86**4.7★5,418 rev](https://www.amazon.com/dp/B00NZDXWRW) [2**Jay Franco Kids Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Black - Star Wars**Jay Franco**$28.89**4.8★1,196 rev](https://www.amazon.com/dp/B0DBJFQVLD) [3**Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)**Get Trend**$32.28**4.7★1,178 rev](https://www.amazon.com/dp/B09HF551YS) [4**Jay Franco Star Wars Feather Knit Fluffy Throw Blanket - Death Star and Millennium Falcon Fuzzy Blanket Measures 50 x 60 inch Super Soft Lightweight Bedding**Jay Franco**$33.02**4.8★791 rev](https://www.amazon.com/dp/B0DGKY359X) [5**The Northwest Store Star Wars: Mandalorian On The Go Silky Soft Throw 40 x 50 inches**Northwest**$15.47**4.6★137 rev](https://www.amazon.com/dp/B096L9RGD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket**Jay Franco**$22.27**488 rev5mo ago](https://www.amazon.com/dp/B0GMYSRVPN) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 46x60 - Throw Blanket**Jay Franco**$22.91**137 rev7mo ago](https://www.amazon.com/dp/B0G5683MNW) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 46x60 - Throw Blanket**Jay Franco**$25.35**407 rev7mo ago](https://www.amazon.com/dp/B0G55X4H7Q) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Grey - Star Wars 40x50 - Travel Blanket**Jay Franco**$18.96**137 rev7mo ago](https://www.amazon.com/dp/B0G55PQ8HS) [**Jay Franco Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Star Wars 40x50 - Travel Blanket**Jay Franco**$23.72**199 rev9mo ago](https://www.amazon.com/dp/B0FTZW91TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Darrenvan Wearable Blanket Hoodie Adult Kids Christmas Oversized Hooded Blanket Soft Comfortable K147**Darrenvan**$33.99**4.6★**▲ 224%**](https://www.amazon.com/dp/B0CWR8JWVX) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 40x50 - Travel Blanket**Jay Franco**$22.27**4.8★**▲ 217%**](https://www.amazon.com/dp/B0GMYSRVPN) [**Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Star Wars Mandalorian 46x60 - Throw Blanket**Jay Franco**$25.35**4.7★**▲ 214%**](https://www.amazon.com/dp/B0G55X4H7Q) [**Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Green Baby Yoda)**Disney**$36.04**4.6★**▲ 164%**](https://www.amazon.com/dp/B0C3DFQ7Q6) [**Disney Baby Yoda Star Wars Fleece Blanket Hoodie for Teens Wearable Blanket with Hood Gifts for Men Husband (Black)**Get Trend**$32.28**4.7★**▲ 101%**](https://www.amazon.com/dp/B09HF551YS)
**~~View all trending →~~**
## **What buyers say about baby yoda blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**26%
*“Super soft blanket”*
**Quality-Overall**13%
*“It feels well made”*
**Size-Overall**11%
*“perfect fit”*
**Warmth**6%
*“The material is also very soft and plush, and will actually warm you up”*
**Value For Money**6%
*“Great value for gift”*
**Gifting Purpose**5%
*“Its very giftable”*
**Weight Light**5%
*“Super cute light weight blanket”*
**Design-Overall**4%
*“Great design”*
**Advertised Vs Actual Product**3%
*“As described”*
**Durability**3%
*“Its holding up well so far”*
### **What buyers complain about **
**Thickness**23%
*“A little thin”*
**Quality-Overall**15%
*“Cheap”*
**Size-Overall**14%
*“Sizing is difficult”*
**Value For Money**10%
*“$27 for this is ridiculous”*
**Warmth**7%
*“This item is thin so not great for keeping warm”*
**Color**6%
*“faded with wash”*
**Material Quality**3%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**42%
**Thin**12%
**Feet Fit**7%
**Material Quality**7%
**Length**6%
**Value For Money**5%
**Stitch/Finish/Polish**4%
**Advertised Vs Actual Product**3%
**Thickness**3%
**Quality-Overall**3%
## **Common questions**
- **Is baby yoda blanket profitable to sell on Amazon United States?**
- The niche generates $186K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +44.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the baby yoda blanket niche?**
- 9 brands and 40 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in baby yoda blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.5%.
- **When does demand for baby yoda blanket peak?**
- Demand peaks in Jun–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the baby yoda blanket niche?**
- Listings span $10.80–$55.02; the average listing price is $27.51 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.
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