---
title: "Assorted Picture Frames — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/assorted-picture-frames"
last_updated: "2026-08-09T12:54:32.436Z"
locale: en
meta:
description: "Niche score 53/100 · $67K/yr market · 108K searches/yr · $38.46 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 53/100 · $67K/yr market · 108K searches/yr · $38.46 avg price. A small market ($67K/yr) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Assorted Picture Frames — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **assorted picture frames**
**Worth a look**
Shows a sweet-spot price point ($38.46 avg), but a small market ($67K/yr) keeps it on the watch list.
Market size 17Growth 40Conversion 20Competition 72Returns 58Price range 81Avg price 95Brand share 76Review moat 69Quality gap 58
**Avg price**
**Incredible****$38.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$15.14–$117.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****746.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$67K**
$67K/yr · 108K searches
According to Flapen's Amazon United States niche tracking, assorted picture frames is a $67K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **assorted picture frames market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,427**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**37%**
- Vittanly23% - LUCKYLIFE13% - upsimples11% - Kathfly6% - Foxtell6% - decorUhome4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
3K2KBlack Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/assorted-picture-frames/trend)
## **Top assorted picture frames search terms**
- **assorted picture frames**40K/yr+10.4%1.6% conv. - **assorted frames**19K/yr+38.4%1.5% conv. - **assorted frames for gallery wall**13K/yr+3.0%1.2% conv. - **assorted picture frames for wall**9K/yr+8.9%1.5% conv. - **mixed frames gallery wall set**9K/yr+3.1%0.6% conv. - **picture frames assorted sizes**7K/yr-11.6%3.3% conv. - **black frame set**6K/yr+4.4%2.9% conv. - **picture set**5K/yr+11.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/assorted-picture-frames/search-terms)
## **Top assorted picture frames products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUCKYLIFE Picture Frames Collage Wall Decor 10-Pack Gallery Wall Frame Set with 8x10 5x7 4x6 Frames in 3 Different Finishes**LUCKYLIFE**$20.16**4.5★2,581 rev](https://www.amazon.com/dp/B09RZTGGYP) [2**Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display**Vittanly**$27.61**4.6★1,006 rev](https://www.amazon.com/dp/B0DYSSHDKM) [3**Vittanly 20 Pack Picture Frames Collage Wall Decor Black Brown Dark Grey**Vittanly**$39.54**4.3★56 rev](https://www.amazon.com/dp/B0GDF9L7SG) [4**Kathfly 15 Pack Vintage Picture Frames for Wall Tabletop Display Ornate French Country Frames Vintage Farmhouse Decor Antique Wall Frame Set for Gallery Bedroom Living Room Decor (Essential Style)**Kathfly**$66.53**4.1★8 rev](https://www.amazon.com/dp/B0FLK4XRFX) [5**10 Pack Vintage Picture Frames for Wall or Tabletop Display Ornate Vintage Picture Frames Vintage Wall Art for Gallery Bedroom Living Room Antique Photo Frame for Wall Dcor(Classic)**Foxtell**$66.20**3.7★38 rev](https://www.amazon.com/dp/B0FJ23ZVLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yuzhrao Vintage Picture Frames for Gallery Wall Frame Set 7 Pcs Assorted Ornate Antique Photo Frames with High Definition Glass or acrylic Resin Baroque Decor for Tabletop & Wall Display (Included Art Prints)**Yuzhrao**$66.48**9 rev6mo ago](https://www.amazon.com/dp/B0GH4JPT1J) [**8 Pack Vintage Picture Frames for Wall or Tabletop 2 Sizes 8x10 & 5x7 Inch**Eunika**$36.97**5 rev7mo ago](https://www.amazon.com/dp/B0G4BWMN39) [**Vittanly 20 Pack Picture Frames Collage Wall Decor Black Brown Dark Grey**Vittanly**$39.54**56 rev7mo ago](https://www.amazon.com/dp/B0GDF9L7SG) [**Fixwal Picture Frames Set 15 Pack MDF Soft Earth Tones 8x10 5x7 4x6**Fixwal**$30.24**106 rev7mo ago](https://www.amazon.com/dp/B0GD6BBWDP) [**15 Pack Vintage Picture Frames for Wall or Tabletop Display Ornate Vintage Frames Gallery Wall Frame Set Vintage Wall Art for Gallery Bedroom Living Room Antique Photo Frame for Wall Dcor**Foxtell**$70.45**3 rev7mo ago](https://www.amazon.com/dp/B0GD6GKTRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vittanly 20 Pack Picture Frames Collage Wall Decor Black Brown Dark Grey**Vittanly**$39.54**4.3★**▲ 297%**](https://www.amazon.com/dp/B0GDF9L7SG) [**Fixwal Picture Frames Set 15 Pack MDF Soft Earth Tones 8x10 5x7 4x6**Fixwal**$30.24**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GD6BBWDP) [**10-Pack Vintage Picture Frames Set Antique Gallery Wall Frame Set**HAOPENGYOU**$51.55**3.6★**▲ 154%**](https://www.amazon.com/dp/B0FZ9C5QCM) [**Yuzhrao Vintage Picture Frames for Gallery Wall Frame Set 7 Pcs Assorted Ornate Antique Photo Frames with High Definition Glass or acrylic Resin Baroque Decor for Tabletop & Wall Display (Included Art Prints)**Yuzhrao**$66.48**4.5★**▲ 137%**](https://www.amazon.com/dp/B0GH4JPT1J) [**15 Pack Vintage Picture Frames for Wall or Tabletop Display Ornate Vintage Frames Gallery Wall Frame Set Vintage Wall Art for Gallery Bedroom Living Room Antique Photo Frame for Wall Dcor**Foxtell**$70.45**5.0★**▲ 130%**](https://www.amazon.com/dp/B0GD6GKTRZ)
**~~View all trending →~~**
## **What buyers say about assorted picture frames**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**26%
*“Cute frames”*
**Quality-Overall**12%
*“Great variety”*
**Value For Money**12%
*“Great Value”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Weight Light**5%
*“Lightweight, perfect”*
**Size-Overall**4%
*“these were a perfect fit”*
**Color**3%
*“I love the colors”*
**Material Quality**2%
*“Build Quality & Materials”*
**Strength**2%
*“These are sturdy”*
**Design-Overall**2%
*“What makes this set truly stand out is how well-rounded it is”*
### **What buyers complain about **
**Frame Quality**23%
*“Worst frames I ever bought”*
**Quality-Overall**22%
*“Cheaply made”*
**Material Quality**8%
*“The material is extremely cheap”*
**Strength**6%
*“Flimsy plastic”*
**Size-Overall**3%
*“Only to find that they are two totally different sizes”*
**Durability**3%
*“Cheaply made/ came apart within a month”*
**Advertised Vs Actual Product**2%
*“The description is a bit deceiving though”*
**Value For Money**2%
*“High price, low value”*
**Design-Overall**1%
*“Cheaply built, leans too far back with the stand”*
**Product Condition**1%
*“They looked like they had been previously owned”*
### **Top return reasons **
**Frame Quality**38%
**Quality-Overall**12%
**Size-Overall**11%
**Color**10%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Value For Money**5%
**Defective Material/Parts**2%
**Display Colors**1%
**Wood Quality**1%
## **Common questions**
- **Is assorted picture frames profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the assorted picture frames niche?**
- 26 brands and 30 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in assorted picture frames?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.7%.
- **When does demand for assorted picture frames peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the assorted picture frames niche?**
- Listings span $15.14–$117.51; the average listing price is $38.46 (sweet spot $15–$100). The average incumbent carries 747 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)