---
title: "Ashtray — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ashtray"
last_updated: "2026-08-09T11:52:33.021Z"
locale: en
meta:
description: "Niche score 63/100 · $2.2M/yr market · 3.8M searches/yr · $12.57 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 63/100 · $2.2M/yr market · 3.8M searches/yr · $12.57 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "Ashtray — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **ashtray**
**Launch it**
A $2.2M/yr market growing +14.0% this quarter with returns at 1.0% — clears our launch bar.
Market size 95Growth 42Conversion 56Competition 60Returns 95Price range 80Avg price 55Brand share 75Review moat 33Quality gap 24
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 3.8M searches
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.31–$56.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.57**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,182.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, ashtray is a $2.2M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashtray market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**36%**
- INONE21% - Lependor17% - roygra12% - Wusifie6% - BESUPERT5% - Tmengdao4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.
100K60KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ashtray/trend)
## **Top ashtray search terms**
- **ashtray**988K/yr+25.6%2.7% conv. - **ash tray**987K/yr-8.2%2.8% conv. - **outdoor ashtray**201K/yr+40.7%2.5% conv. - **ashtray with lid**225K/yr+21.7%3.0% conv. - **ash tray outdoors**163K/yr+63.2%5.3% conv. - **ashtray for outside patio**127K/yr+106.3%3.7% conv. - **outdoor ashtrays for patio**105K/yr+41.7%3.0% conv. - **ashtrays**111K/yr+14.2%2.6% conv. - **ashtray for weed**110K/yr-7.2%0.9% conv. - **cute ashtray**84K/yr+18.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ashtray/search-terms)
## **Top ashtray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$112K10%$225K15%$337K20%$450K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ashtray with Lid for Cigarette Stainless Steel Smokeless Odorless Windproof Ashtrays for Home Office Tabletop Outside Patio Outdoor Balcony(3.54x3.0x3.38)**INONE**$9.22**4.6★7,356 rev](https://www.amazon.com/dp/B07XJYSNJ9) [2**Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Blue**Lependor**$10.09**4.7★18,163 rev](https://www.amazon.com/dp/B07Q6TGCK3) [3**roygra Ash Tray with Lid Outdoor Ashtray for Outside Patio Smokeless Metal Ashtrays for Cigarettes with 3 Holder Smoking Accessories Home Dcor Ashtrays for Smokers Indoor - Bronze Small**roygra**$6.41**4.7★1,863 rev](https://www.amazon.com/dp/B0CCPLGL5C) [4**WUSIFIE Ash Tray Large Outdoor Ashtray with Lid Ashtray for Outside Patio Stainless Steel Windproof Smokeless Ash Tray for Balcony Ashtrays for Smokers Cigar Home Office Decoration**Wusifie**$9.07**4.6★3,439 rev](https://www.amazon.com/dp/B09HQV8WTG) [5**Tmengdao Ashtray with Lid Smokeless Ashtray for Cup Holder Smell Proof Detachable Stainless Steel Car Ash Tray with LED Auto Light for Most Car Office Home (Grey)**Tmengdao**$10.12**4.3★930 rev](https://www.amazon.com/dp/B0DFT1BZZ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cigarette Butt Disposal Outdoor Standing Ashtrays for Outside Patio Stainless Steel Outdoor Ashtray Cigarette Butt Container 7 Diameter x 46 H**Dreamillo**$56.21**67 rev9mo ago](https://www.amazon.com/dp/B0FVV881PB) [**Ashtray with Lid Windproof Tabletop Ceramic Cigarette Ash Tray for Outside or Inside Crab Decor**HEBYJO**$10.51**112 rev1y ago](https://www.amazon.com/dp/B0F63G4RMQ) [**Tmengdao Ashtray with Lid Smokeless Ashtray for Cup Holder Smell Proof Detachable Stainless Steel Car Ash Tray with LED Auto Light for Most Car Office Home (Grey)**Tmengdao**$10.12**930 rev1y ago](https://www.amazon.com/dp/B0DFT1BZZ7) [**BESUPERT 3Pcs Assorted Colors Ashtray Sets Ash Tray for Cigarettes and Cigar Round Large Size Plastic Ashtrays for Indoor Outdoor Home Office Patio Restaurant Bar Hotel Use (1 Black 1 Green 1 Blue)**BESUPERT**$10.02**1,426 rev2y ago](https://www.amazon.com/dp/B0CZJ1X822) [**USEWIRE Ashtrays Cute Turtle Outdoor Ashtray for Cigarettes for Home Office Porch Patio Decorations Outdoor Indoor Ashtray Holiday Gift (Flower Turtle)**Usewire**$10.25**509 rev2y ago](https://www.amazon.com/dp/B0CH146MYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cigarette Butt Disposal Outdoor Standing Ashtrays for Outside Patio Stainless Steel Outdoor Ashtray Cigarette Butt Container 7 Diameter x 46 H**Dreamillo**$56.21**4.4★**▲ 175%**](https://www.amazon.com/dp/B0FVV881PB) [**BESUPERT 3Pcs Assorted Colors Ashtray Sets Ash Tray for Cigarettes and Cigar Round Large Size Plastic Ashtrays for Indoor Outdoor Home Office Patio Restaurant Bar Hotel Use (1 Black 1 Green 1 Blue)**BESUPERT**$10.02**4.6★**▲ 145%**](https://www.amazon.com/dp/B0CZJ1X822) [**USEWIRE Ashtrays Cute Turtle Outdoor Ashtray for Cigarettes for Home Office Porch Patio Decorations Outdoor Indoor Ashtray Holiday Gift (Flower Turtle)**Usewire**$10.25**4.6★**▲ 100%**](https://www.amazon.com/dp/B0CH146MYW) [**Small Outdoor Ashtray with Lid for Cigarette Smokeless Stainless Steel Ash Tray Smell Proof Windproof Ashtrays for Outside Patio Home Office Tabletop Odorless Car Ashtrays(2.99x2.68x2.95)**INONE**$7.02**4.6★**▲ 64%**](https://www.amazon.com/dp/B0894GLKB1) [**Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Black**Lependor**$10.50**4.7★**▲ 58%**](https://www.amazon.com/dp/B07Q6TFVWZ)
**~~View all trending →~~**
## **What buyers say about ashtray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great piece of kit”*
**Advertised Vs Actual Product**12%
*“As described”*
**Size-Overall**8%
*“Great size”*
**Value For Money**7%
*“Good for the price”*
**Ease Of Cleaning**6%
*“Cleans up well”*
**Durability**5%
*“durable material”*
**Strength**4%
*“Sturdy lid on it”*
**Design-Overall**4%
*“It looks sleek”*
**Color**4%
*“People love the shape n color”*
**Efficiency**3%
*“very efficient”*
### **What buyers complain about **
**Size-Overall**30%
*“It's small”*
**Quality-Overall**6%
*“Low Quality”*
**Durability**5%
*“it broke with in a week”*
**Smell**5%
*“Does not help with smell”*
**Advertised Vs Actual Product**5%
*“Doesnt look anything like this picture”*
**Color**3%
*“a bit darker in color”*
**Value For Money**3%
*“not worth $10”*
**Ease Of Cleaning**2%
*“Over time, the areas that are screwed in get stuck & youre unable to pull it all apart to empty/clean”*
**Rusts/Corrodes**2%
*“started rusting quickly”*
**Functionality-Overall**2%
*“Doesnt work at all”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Material Quality**4%
**Functionality-Overall**4%
**Color**3%
**Value For Money**3%
**Quality-Overall**3%
**Smell**1%
**Strength**1%
## **Common questions**
- **Is ashtray profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (63/100).
- **How competitive is the ashtray niche?**
- 22 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in ashtray?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
- **When does demand for ashtray peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ashtray niche?**
- Listings span $5.31–$56.21; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.
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