---
title: "Search terms — army party decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/army-party-decorations/search-terms"
last_updated: "2026-08-06T00:55:20.967Z"
locale: en
meta:
  description: "Niche score 59/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — army party decorations - Flapen"
---

# **army party decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 33Conversion 51Competition 88Returns 66Price range 67Avg price 77Brand share 96Review moat 73Quality gap 33

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.84**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****579.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.33–$34.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$198K**

$198K/yr · 302K searches

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms