---
title: "Ariel Birthday Party Supplies — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/ariel-birthday-party-supplies"
last_updated: "2026-08-07T11:12:51.831Z"
locale: en
meta:
description: "Niche score 49/100 · $78K/yr market · 198K searches/yr · $16.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $78K/yr market · 198K searches/yr · $16.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ariel Birthday Party Supplies — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **ariel birthday party supplies**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 53Conversion 30Competition 66Returns 47Price range 77Avg price 79Brand share 69Review moat 69Quality gap 23
**Avg price**
**Great****$16.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.85–$47.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****757.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 198K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ariel birthday party supplies is a $78K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ariel birthday party supplies market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,628**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**32%**
- CVCXFParty24% - Cosershow18% - Unique10% - Disney7% - Tutu and Sian5% - fauaoy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/ariel-birthday-party-supplies/trend)
## **Top ariel birthday party supplies search terms**
- **ariel birthday decorations**121K/yr+29.7%1.5% conv. - **ariel birthday party supplies**21K/yr+15.0%1.2% conv. - **ariel birthday**12K/yr+19.3%1.0% conv. - **decoracion de la sirenita ariel para fiesta**10K/yr+61.1%0.4% conv. - **ariel decorations**8K/yr+15.7%1.2% conv. - **ariel little mermaid party decorations**5K/yr+33.7%0.7% conv. - **la sirenita ariel party supplies**5K/yr+0.9%0.4% conv. - **decoracion de ariel la sirenita**5K/yr+4.6%1.0% conv. - **decoracion de la sirenita ariel**5K/yr-27.3%0.7% conv. - **ariel party supplies**3K/yr+9.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/ariel-birthday-party-supplies/search-terms)
## **Top ariel birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birthday Party Decorations Set - Underwater Princess Theme (Includes Banner Foil Balloons Printed Balloons Plates Napkins)**CVCXFParty**$23.39**4.4★61 rev](https://www.amazon.com/dp/B0FHHCP6VT) [2**Ariel Birthday Party Supplies Party Decorations Set Include Banner Tablecloth Balloons Hanging Swirls Cake Cupcake Toppers for Girls Little Mermaid Party Decorations**Cosershow**$19.00**4.3★16 rev](https://www.amazon.com/dp/B0GD5WCRL4) [3**Cartoon Princess Birthday Supplies Decorations**CVCXFParty**$25.59**4.5★73 rev](https://www.amazon.com/dp/B0FJLJ3S65) [4**Ariel Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Girls Little Mermaid Party Decorations**Cosershow**$18.05**4.5★22 rev](https://www.amazon.com/dp/B0GG969RJ3) [5**Mermaid Themed Birthday Candles Number 5 Girls Glitter Birthday Party Supplies Anniversary Party Decor 2.87 inch Cake Topper Decorations (Mermaid Themed Number 5)**fauaoy**$6.85**4.8★884 rev](https://www.amazon.com/dp/B0DMS5TBNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cartoon Birthday Decorations Include 102 Theme Balloon Arch Kit Backdrop Tablecloth for Adult Party Supplies**CVCXFParty**$15.63**3 rev1mo ago](https://www.amazon.com/dp/B0H3NZJPVH) [**The Little Mermaid Party Decorations - Serves 16 - Ariel Birthday Party Supplies - Plates Napkins Table Cover Banner - Officially Licensed**Unique**$21.85**9 rev2mo ago](https://www.amazon.com/dp/B0GZX1GDJW) [**Princess Mermaid Birthday Decorations Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Girls Party Supplies**KERWHIS**$17.14**4 rev3mo ago](https://www.amazon.com/dp/B0GVF9NBXY) [**Ariel Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Girls Little Mermaid Party Decorations**Cosershow**$18.05**22 rev6mo ago](https://www.amazon.com/dp/B0GG969RJ3) [**Ariel Birthday Party Supplies Party Decorations Set Include Banner Tablecloth Balloons Hanging Swirls Cake Cupcake Toppers for Girls Little Mermaid Party Decorations**Cosershow**$19.00**16 rev6mo ago](https://www.amazon.com/dp/B0GD5WCRL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cartoon Birthday Decorations Include 102 Theme Balloon Arch Kit Backdrop Tablecloth for Adult Party Supplies**CVCXFParty**$15.63**5.0★**▲ 183%**](https://www.amazon.com/dp/B0H3NZJPVH) [**Princess Mermaid Birthday Decorations Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Girls Party Supplies**KERWHIS**$17.14**4.7★**▲ 181%**](https://www.amazon.com/dp/B0GVF9NBXY) [**The Little Mermaid Party Decorations - Serves 16 - Ariel Birthday Party Supplies - Plates Napkins Table Cover Banner - Officially Licensed**Unique**$21.85**4.6★**▲ 179%**](https://www.amazon.com/dp/B0GZX1GDJW) [**Mermaid Birthday Outfit Set Shirt Rainbow Tutu Dress Satin Sash Headband Birthday Gifts for Girls Costume (Purple 1 6 Years)**Tutu and Sian**$27.54**4.8★**▲ 127%**](https://www.amazon.com/dp/B0BFWHXXCT) [**Ariel Birthday Party Supplies Party Decorations Set Include Banner Tablecloth Balloons Hanging Swirls Cake Cupcake Toppers for Girls Little Mermaid Party Decorations**Cosershow**$19.00**4.3★**▲ 96%**](https://www.amazon.com/dp/B0GD5WCRL4)
**~~View all trending →~~**
## **What buyers say about ariel birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality and enough room”*
**Color**15%
*“the colors were very pretty”*
**Advertised Vs Actual Product**12%
*“AS pictured”*
**Value For Money**9%
*“This was so affordable”*
**Assembly/Installation**7%
*“easy to setup”*
**Durability**7%
*“Beautiful and durable”*
**Brightness/Shine/Glow**5%
*“Cute birthday candle”*
**Ease Of Use**4%
*“Simple and cute”*
**Design-Overall**3%
*“The print design is cute”*
**Shape/Style**3%
*“looks great in photos”*
### **What buyers complain about **
**Smell**11%
*“Terrible chemical smell”*
**Quality-Overall**10%
*“cheap”*
**Size-Overall**9%
*“It does not cover a regular size table”*
**Strength**7%
*“Just very fragile”*
**Advertised Vs Actual Product**7%
*“Some of the artwork didnt match”*
**Durability**6%
*“rip easily”*
**Adhesion/Stickiness**5%
*“My only disappointment was the top material tore when adjusting the placement of the adhesive”*
**Value For Money**5%
*“not the most amazing deal ever”*
**Inflation/Deflation**4%
*“I was hoping it would deflate on its own”*
**Color**4%
*“Balloon colors varied slightly from photo”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**14%
**Color**10%
**Advertised Vs Actual Product**10%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Material Quality**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Strength**2%
## **Common questions**
- **Is ariel birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 35 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ariel birthday party supplies niche?**
- 24 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in ariel birthday party supplies?**
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.2%.
- **When does demand for ariel birthday party supplies peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the ariel birthday party supplies niche?**
- Listings span $5.85–$47.28; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.
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