---
title: "Apple Pumpkin Yankee Candle — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/apple-pumpkin-yankee-candle"
last_updated: "2026-08-09T18:38:11.891Z"
locale: en
meta:
description: "Niche score 45/100 · $39K/yr market · 52K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $39K/yr market · 52K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Pumpkin Yankee Candle — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **apple pumpkin yankee candle**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 52Conversion 52Competition 22Returns 97Price range 65Avg price 81Brand share 29Review moat 67Quality gap 35
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****830.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.17–$31.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+22.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$39K**
$39K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, apple pumpkin yankee candle is a $39K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple pumpkin yankee candle market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$87K–$104K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#1,778**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Yankee Candle51% - Village Candle20% - Generic6% - M&SENSE5% - Fivefire5% - Dianne's Custom Candles5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/apple-pumpkin-yankee-candle/trend)
## **Top apple pumpkin yankee candle search terms**
- **apple pie candle**18K/yr+17.8%4.8% conv. - **warm apple pie candle**6K/yr+4.7%3.8% conv. - **apple pumpkin candle**9K/yr+11.3%3.9% conv. - **pumpkin apple candle**7K/yr+43.9%3.2% conv. - **yankee candle apple pumpkin**6K/yr+68.7%8.3% conv. - **apple pumpkin yankee candle**5K/yr+53.1%6.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/apple-pumpkin-yankee-candle/search-terms)
## **Top apple pumpkin yankee candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.82**4.7★400 rev](https://www.amazon.com/dp/B0F3DQHQ9K) [2**Village Candle Warm Apple Pie Large Glass Apothecary Jar Scented Candle 21.25 oz Brown**Village Candle**$18.45**4.5★3,556 rev](https://www.amazon.com/dp/B0038WVR6I) [3**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**4.6★832 rev](https://www.amazon.com/dp/B0F3DR5YWF) [4**M&SENSE Pumpkin Apple Pie Candle 8.1oz Gilded Glass Harvest Gift**M&SENSE**$11.62**4.6★53 rev](https://www.amazon.com/dp/B0FBKFV2RJ) [5**Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.33**4.8★13 rev](https://www.amazon.com/dp/B0GHWPN1V4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.33**13 rev6mo ago](https://www.amazon.com/dp/B0GHWPN1V4) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**159 rev7mo ago](https://www.amazon.com/dp/B0G2T24PRB) [**M&SENSE Pumpkin Apple Pie Candle 8.1oz Gilded Glass Harvest Gift**M&SENSE**$11.62**53 rev11mo ago](https://www.amazon.com/dp/B0FBKFV2RJ) [**Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.82**400 rev1y ago](https://www.amazon.com/dp/B0F3DQHQ9K) [**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**832 rev1y ago](https://www.amazon.com/dp/B0F3DR5YWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Warm Apple Pie Scented 3-Wick Glass Jar Candle 11.5 oz. (Pack of 2)**Generic**$14.91**0.0★**▲ 757%**](https://www.amazon.com/dp/B0GJM8NVLF) [**Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.33**4.8★**▲ 666%**](https://www.amazon.com/dp/B0GHWPN1V4) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**4.8★**▲ 481%**](https://www.amazon.com/dp/B0G2T24PRB) [**Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.73**4.4★**▲ 53%**](https://www.amazon.com/dp/B09J5F48HS) [![Mainstays 11.5 Ounce Warm Apple Pie 3-Wick Glass Jar Candle [2Pack] Pluse Waram Apple Pie Wax melt -2PAck](https://m.media-amazon.com/images/I/41EoeFZoc5L.jpg)**Mainstays 11.5 Ounce Warm Apple Pie 3-Wick Glass Jar Candle \[2Pack\] Pluse Waram Apple Pie Wax melt -2PAck**Generic**$21.43**5.0★**▲ 28%**](https://www.amazon.com/dp/B0FL1GZPYK)
**~~View all trending →~~**
## **What buyers say about apple pumpkin yankee candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**66%
*“Fragrance is wonderful”*
**Quality-Overall**7%
*“Quality candle”*
**Brightness/Shine/Glow**5%
*“the light is more than sufficient to set the mood”*
**Value For Money**5%
*“Price was reasonable”*
**Durability**3%
*“I am glad that it is a long-lasting candle”*
**Gifting Purpose**2%
*“would work great as a gift”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
**Size-Overall**1%
*“Size is great”*
**Strength**1%
*“It's not overpowering”*
**Comfort-Overall**1%
*“comfortable”*
### **What buyers complain about **
**Smell**48%
*“The fragrance is just barely noticeable”*
**Value For Money**8%
*“The price may be a little high”*
**Strength**5%
*“too weak”*
**Size-Overall**4%
*“It's big,”*
**Quality-Overall**4%
*“Poor wick”*
**Natural Resource Wastage**2%
*“Waste of Money”*
**Burnt/Roasted/Overbaked**2%
*“Also burns for a long time”*
**Functionality-Overall**2%
*“this one did not give the same effect”*
**Durability**1%
*“just doesnt last long”*
**Advertised Vs Actual Product**1%
*“not even close to my expectations”*
### **Top return reasons **
**Smell**74%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Color**4%
**Functionality-Overall**3%
**Product Condition**1%
**Defective Material/Parts**1%
**Gifting Purpose**1%
**Maintenance And Repair**0%
## **Common questions**
- **Is apple pumpkin yankee candle profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the apple pumpkin yankee candle niche?**
- 9 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in apple pumpkin yankee candle?**
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.7%.
- **When does demand for apple pumpkin yankee candle peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the apple pumpkin yankee candle niche?**
- Listings span $6.17–$31.33; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.
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