---
title: "Apple Cinnamon Wax Melts — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/apple-cinnamon-wax-melts"
last_updated: "2026-08-09T22:16:47.162Z"
locale: en
meta:
description: "Niche score 37/100 · $16K/yr market · 26K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 37/100 · $16K/yr market · 26K searches/yr · $12.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Apple Cinnamon Wax Melts — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **apple cinnamon wax melts**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 21Conversion 57Competition 19Returns 97Price range 34Avg price 54Brand share 5Review moat 58Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,191.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.53**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.17–$19.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$16K**
$16K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, apple cinnamon wax melts is a $16K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple cinnamon wax melts market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$31K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#199**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**21**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Scentsationals49% - Shortie's Candle Company20% - Glade17% - SCENTORINI7% - Yankee Candle5% - ARVIDSSON2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -7.6% search growth over the last 90 days.
350250Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/apple-cinnamon-wax-melts/trend)
## **Top apple cinnamon wax melts search terms**
- **apple cinnamon wax melts**18K/yr-0.8%6.4% conv. - **wax melts apple cinnamon**4K/yr-11.6%6.6% conv. - **cinnamon apple wax melts**3K/yr-28.2%9.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/apple-cinnamon-wax-melts/search-terms)
## **Top apple cinnamon wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$5K45%$7K60%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ScentSationals Cinnamon Apples Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.98**4.4★1,441 rev](https://www.amazon.com/dp/B07DWPJY5V) [2**Shorties Candle Company Apples & Cinnamon Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$7.62**4.3★2,870 rev](https://www.amazon.com/dp/B076Y8P4XK) [3**Glade Wax Melts Apple Cinnamon 8 ct. (Pack of 2)**Glade**$10.21**4.4★1,765 rev](https://www.amazon.com/dp/B00L6Y3R4A) [4**SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent**SCENTORINI**$12.00**3.6★16 rev](https://www.amazon.com/dp/B0FHPVQZ5Y) [5**Glade Wax Melts Apple Cinnamon 8 Ct.**Glade**$8.04**4.0★54 rev](https://www.amazon.com/dp/B00EDKF6TI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**159 rev7mo ago](https://www.amazon.com/dp/B0G2T24PRB) [**SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent**SCENTORINI**$12.00**16 rev1y ago](https://www.amazon.com/dp/B0FHPVQZ5Y) [**ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More**ARVIDSSON**$16.36**1,156 rev1y ago](https://www.amazon.com/dp/B0FGJRZJCX) [**Scentsationals Red Hot Cinnamon Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.97**767 rev4y ago](https://www.amazon.com/dp/B09HWR7TCH) [**Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making**Yankee Candle**$13.03**3,001 rev5y ago](https://www.amazon.com/dp/B08XJQ3KF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**4.8★**▲ 506%**](https://www.amazon.com/dp/B0G2T24PRB) [**SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent**SCENTORINI**$12.00**3.6★**▲ 259%**](https://www.amazon.com/dp/B0FHPVQZ5Y) [**Glade Wax Melts Apple Cinnamon 8 Ct.**Glade**$8.04**4.0★**▲ 139%**](https://www.amazon.com/dp/B00EDKF6TI) [**ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More**ARVIDSSON**$16.36**4.1★**▲ 73%**](https://www.amazon.com/dp/B0FGJRZJCX) [**Scentsationals Warm Apple Pie Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.97**4.3★**▲ 55%**](https://www.amazon.com/dp/B07F1WTB4Y)
**~~View all trending →~~**
## **What buyers say about apple cinnamon wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Awesome aroma”*
**Value For Money**7%
*“Worth it”*
**Quality-Overall**5%
*“No complaints, good candles”*
**Durability**3%
*“its strong enough that it lasts for hours”*
**Brightness/Shine/Glow**2%
*“Great candles”*
**Size-Overall**2%
*“decent length”*
**Warmth**1%
*“Warm Apple Cinnamon Scent That Feels Cozy”*
**Locally Manufactured**1%
*“And made in the USA”*
**Advertised Vs Actual Product**1%
*“Better than I expected”*
**Heating**1%
*“Blazing hot”*
### **What buyers complain about **
**Smell**57%
*“The scent does not last long”*
**Value For Money**5%
*“While this is not a great value at 50% higher price than buying it in the store”*
**Durability**5%
*“Don't last”*
**Size-Overall**3%
*“The candles themselves are a smaller size”*
**Strength**3%
*“Way too strong”*
**Burnt/Roasted/Overbaked**2%
*“Also burns for a long time”*
**Quality-Overall**2%
*“JUNK ITEM”*
**Functionality-Overall**1%
*“They don't work”*
**Natural Resource Wastage**1%
*“Waste”*
**Product Condition**1%
*“Dry and old, crackled in the box”*
### **Top return reasons **
**Smell**80%
**Advertised Vs Actual Product**10%
**Value For Money**2%
**Heating**2%
**Size-Overall**2%
**Product Condition**1%
**Durability**1%
**Comfort-Overall**1%
**Quality-Overall**1%
**Weight Heavy**1%
## **Common questions**
- **Is apple cinnamon wax melts profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the apple cinnamon wax melts niche?**
- 6 brands and 21 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in apple cinnamon wax melts?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- **What does it cost to enter the apple cinnamon wax melts niche?**
- Listings span $6.17–$19.45; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.
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