---
title: "Apple Candle — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/apple-candle"
last_updated: "2026-08-09T17:17:54.330Z"
locale: en
meta:
description: "Niche score 49/100 · $198K/yr market · 170K searches/yr · $16.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $198K/yr market · 170K searches/yr · $16.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Candle — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **apple candle**
**Skip it**
Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 33Conversion 76Competition 27Returns 97Price range 59Avg price 78Brand share 24Review moat 55Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.17–$27.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,313.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$198K**
$198K/yr · 170K searches
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple candle is a $198K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$240K–$320K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**7%**
- Yankee Candle54% - Village Candle17% - 1OAK9% - Glade6% - Dianne's Custom Candles4% - A Cheerful Giver2% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/apple-candle/trend)
## **Top apple candle search terms**
- **apple candle**54K/yr+11.7%5.7% conv. - **apple pie candle**18K/yr+17.8%4.7% conv. - **apple scented candles**16K/yr-1.5%5.7% conv. - **apple candles**12K/yr+18.2%4.1% conv. - **yankee candle macintosh apple**8K/yr+37.3%13.5% conv. - **yankee candle apple**9K/yr+15.8%12.5% conv. - **macintosh apple candle**6K/yr+11.2%11.1% conv. - **warm apple pie candle**6K/yr+4.7%4.1% conv. - **macintosh yankee candle**8K/yr-31.8%10.3% conv. - **yankee candle macintosh**5K/yr-9.4%10.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/apple-candle/search-terms)
## **Top apple candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$79K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Macintosh Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**Yankee Candle**$15.96**4.6★892 rev](https://www.amazon.com/dp/B0F3DRH1HG) [2**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**4.6★832 rev](https://www.amazon.com/dp/B0F3DR5YWF) [3**Yankee Candle Macintosh Scented Candle 20oz Classic 2-Wick Tumbler with up to 80 Hour Burn Time**Yankee Candle**$21.94**4.6★312 rev](https://www.amazon.com/dp/B08TZS94TS) [4**1OAK Apple Candle - Soy Wax Scented Candles (Apple) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz)**1OAK**$10.84**4.0★56 rev](https://www.amazon.com/dp/B0FF37HSJV) [5**Village Candle Warm Apple Pie Large Glass Apothecary Jar Scented Candle 21.25 oz Brown**Village Candle**$18.45**4.5★3,556 rev](https://www.amazon.com/dp/B0038WVR6I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.33**13 rev6mo ago](https://www.amazon.com/dp/B0GHWPN1V4) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**159 rev7mo ago](https://www.amazon.com/dp/B0G2T24PRB) [**1OAK Apple Candle - Soy Wax Scented Candles (Apple) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz)**1OAK**$10.84**56 rev11mo ago](https://www.amazon.com/dp/B0FF37HSJV) [**Yankee Candle Macintosh Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**Yankee Candle**$15.96**892 rev1y ago](https://www.amazon.com/dp/B0F3DRH1HG) [**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**832 rev1y ago](https://www.amazon.com/dp/B0F3DR5YWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.33**4.8★**▲ 593%**](https://www.amazon.com/dp/B0GHWPN1V4) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**4.8★**▲ 421%**](https://www.amazon.com/dp/B0G2T24PRB) [**Yankee Candle Macintosh Scented Candle 20oz Classic 2-Wick Tumbler with up to 80 Hour Burn Time**Yankee Candle**$21.94**4.6★**▲ 183%**](https://www.amazon.com/dp/B08TZS94TS) [**Febreze Scented Candle Baked Cinnamon Apples Scent 4 Wick Candle Reusable Tin Long Lasting Even Burn 11oz Single Pack**Febreze**$12.16**4.4★**▲ 59%**](https://www.amazon.com/dp/B0DR9DSGJW) [**Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.73**4.4★**▲ 51%**](https://www.amazon.com/dp/B09J5F48HS)
**~~View all trending →~~**
## **What buyers say about apple candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Great fragrance”*
**Quality-Overall**6%
*“Excellent quality”*
**Brightness/Shine/Glow**5%
*“the wick lights easily”*
**Value For Money**5%
*“Good price”*
**Gifting Purpose**3%
*“In the future I will consider these for gifts because they are attractive and pleasant”*
**Durability**2%
*“The candles are long lasting”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Size-Overall**1%
*“Size is great”*
**Strength**1%
*“It's not overpowering”*
**Design-Overall**0%
*“thoughtful design”*
### **What buyers complain about **
**Smell**53%
*“Not very strong fragrance”*
**Value For Money**7%
*“The price may be a little high”*
**Quality-Overall**6%
*“Poor quality”*
**Strength**4%
*“too weak”*
**Size-Overall**3%
*“Lid is too large”*
**Durability**1%
*“didn't last long enough”*
**Functionality-Overall**1%
*“this one did not give the same effect”*
**Burnt/Roasted/Overbaked**1%
*“Also burns for a long time”*
**Flammable**1%
*“It burns for days”*
**Recycle/Reuse**1%
*“it never lasted long they most likely changed it because it's cheaper or made with recyclable stuff”*
### **Top return reasons **
**Smell**73%
**Size-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Flammable**2%
**Color**1%
**Product Condition**1%
**Gifting Purpose**1%
## **Common questions**
- **Is apple candle profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the apple candle niche?**
- 10 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in apple candle?**
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
- **When does demand for apple candle peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the apple candle niche?**
- Listings span $6.17–$27.59; the average listing price is $16.01 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.
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