---
title: "Aphmau Birthday Party Supplies — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/aphmau-birthday-party-supplies"
last_updated: "2026-08-07T08:55:55.697Z"
locale: en
meta:
description: "Niche score 33/100 · $27K/yr market · 83K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $27K/yr market · 83K searches/yr · $15.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aphmau Birthday Party Supplies — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **aphmau birthday party supplies**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 19Conversion 26Competition 13Returns 96Price range 62Avg price 77Brand share 8Review moat 77Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****459.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.90–$29.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$27K**
$27K/yr · 83K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, aphmau birthday party supplies is a $27K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aphmau birthday party supplies market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#2,241**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Jlemon69% - Allenjoy11% - MAKABAKA9% - CVUWOXO4% - TOSUKAI4% - AKURIEEY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/aphmau-birthday-party-supplies/trend)
## **Top aphmau birthday party supplies search terms**
- **aphmau birthday decorations**38K/yr-5.0%1.6% conv. - **aphmau party decorations**10K/yr-6.8%2.1% conv. - **aphmau birthday**10K/yr-21.9%1.2% conv. - **aphmau cake topper**5K/yr-4.0%2.4% conv. - **aphmau party supplies**6K/yr-43.5%2.2% conv. - **aphmau birthday party supplies**5K/yr-16.5%0.8% conv. - **aphmau birthday party**4K/yr-26.6%0.9% conv. - **aphmau party**4K/yr-31.7%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/aphmau-birthday-party-supplies/search-terms)
## **Top aphmau birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$8K45%$12K60%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**91 pcs Cat Game Birthday Party Supplies Plushies Cat Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers party sets**Jlemon**$26.58**4.8★11 rev](https://www.amazon.com/dp/B0FVVNPQY4) [2**Jlemon 30Pcs Cat Game Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower**Jlemon**$7.94**4.6★19 rev](https://www.amazon.com/dp/B0FVVQQFG1) [3**Allenjoy Cute Cat House And Friends Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor**Allenjoy**$19.84**4.0★2 rev](https://www.amazon.com/dp/B0G8FGK55F) [4**Jlemon 25Pcs Cat Game Party Cake topper Super Cat Theme Cake Decorations with 24pcs Cupcake Toppers 1pcs Big Cake Topper for Cat Game Birthday Party Supplies**Jlemon**$7.96**4.6★89 rev](https://www.amazon.com/dp/B0D41DM7C4) [5**41 pcs cat Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls**MAKABAKA**$14.68**4.6★201 rev](https://www.amazon.com/dp/B0C2CC32RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allenjoy Cute Cat House And Friends Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor**Allenjoy**$19.84**2 rev7mo ago](https://www.amazon.com/dp/B0G8FGK55F) [**Jlemon 30Pcs Cat Game Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower**Jlemon**$7.94**19 rev9mo ago](https://www.amazon.com/dp/B0FVVQQFG1) [**24pcs Cat Game Party Decorations Game Theme Birthday Party Supplies cake topper suppliers Cat cup cake topper decoration sets**Jlemon**$7.94**5 rev9mo ago](https://www.amazon.com/dp/B0FVVN8QMK) [**Jlemon 25Pcs Cat Game Party Cake topper Super Cat Theme Cake Decorations with 24pcs Cupcake Toppers 1pcs Big Cake Topper for Cat Game Birthday Party Supplies**Jlemon**$7.96**89 rev2y ago](https://www.amazon.com/dp/B0D41DM7C4) [**91 pcs Cat Game Birthday Party Supplies Plushies Cat Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers party sets**Jlemon**$26.58**11 rev2y ago](https://www.amazon.com/dp/B0FVVNPQY4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allenjoy Cute Cat House And Friends Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor**Allenjoy**$19.84**4.0★**▲ 158%**](https://www.amazon.com/dp/B0G8FGK55F) [**CVUWOXO Fashion Shirts Dress Character Short -Sleeved Shirt Dress 3 PCS Set 2 110(5-6Y)**CVUWOXO**$29.63**4.6★**▲ 98%**](https://www.amazon.com/dp/B0BZWCQ7HF) [**91 pcs Cat Game Birthday Party Supplies Plushies Cat Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers party sets**Jlemon**$26.58**4.8★**▲ 50%**](https://www.amazon.com/dp/B0FVVNPQY4) [**Jlemon 30Pcs Cat Game Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower**Jlemon**$7.94**4.6★**▲ 41%**](https://www.amazon.com/dp/B0FVVQQFG1) [**Girls Game Graphic Dress Cute Outfit Kids Ruffle Sleeve Dresses Birthday Gift Purple**TOSUKAI**$22.32**4.7★**▲ 23%**](https://www.amazon.com/dp/B0CWGVLZXR)
**~~View all trending →~~**
## **What buyers say about aphmau birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good quality”*
**Advertised Vs Actual Product**17%
*“Looks just like the picture”*
**Brightness/Shine/Glow**15%
*“The candle was easy to light”*
**Color**13%
*“Has a good color”*
**Value For Money**8%
*“Ok deal”*
**Durability**8%
*“Used twice and it worked perfectly”*
**Material Quality**4%
*“was good quality materials”*
**Gifting Purpose**3%
*“rich for girls birthday party”*
**Design-Overall**3%
*“Looks so elegant”*
### **What buyers complain about **
**Size-Overall**50%
*“Smaller than I expected”*
**Quality-Overall**17%
*“I dont recommend due to quality”*
**Strength**17%
*“Rips easily”*
**Advertised Vs Actual Product**17%
*“Misleading”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Value For Money**22%
**Size-Overall**13%
**Color**6%
**Material Quality**3%
**Smell**3%
**Ethical Trade/Fair Trade**3%
**Chest Fit**3%
**Brightness/Shine/Glow**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is aphmau birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the aphmau birthday party supplies niche?**
- 6 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in aphmau birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- **When does demand for aphmau birthday party supplies peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the aphmau birthday party supplies niche?**
- Listings span $5.90–$29.63; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.
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