---
title: "Trend — amber candle - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/amber-candle/trend"
last_updated: "2026-08-09T14:07:18.660Z"
locale: en
meta:
  description: "Niche score 60/100 · $977K/yr market · 667K searches/yr · $30.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $977K/yr market · 667K searches/yr · $30.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — amber candle - Flapen"
---

# **amber candle**

**Launch it**

A $977K/yr market growing +4.0% this quarter with returns at 1.7% — clears our launch bar.

Market size 77Growth 30Conversion 57Competition 71Returns 82Price range 93Avg price 95Brand share 10Review moat 72Quality gap 58

**Avg price**

**Incredible****$30.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.09–$51.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$977K**

$977K/yr · 667K searches

**Review moat**

**Good****639.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend