---
title: "Search terms — amaranthus - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/amaranthus/search-terms"
last_updated: "2026-08-09T18:27:26.792Z"
locale: en
meta:
  description: "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — amaranthus - Flapen"
---

# **amaranthus**

**Worth a look**

Shows a thin review moat (46 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 31Conversion 31Competition 86Returns 5Price range 92Avg price 95Brand share 60Review moat 98Quality gap 96

**Review moat**

**Incredible****46.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$27.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.19–$63.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$188K**

$188K/yr · 280K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.5%**

return rate — above 5% kills the launch gate

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms