---
title: "Amaranthus — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/amaranthus"
last_updated: "2026-08-09T17:12:37.374Z"
locale: en
meta:
description: "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amaranthus — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **amaranthus**
**Worth a look**
Shows a thin review moat (46 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 31Conversion 31Competition 86Returns 5Price range 92Avg price 95Brand share 60Review moat 98Quality gap 96
**Review moat**
**Incredible****46.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$27.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.19–$63.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$188K**
$188K/yr · 280K searches
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.5%**
return rate — above 5% kills the launch gate
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, amaranthus is a $188K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaranthus market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$220K–$275K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,114**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**29%**
Top 20: 64%
**Open market**
**26%**
- Suncalla27% - Glicrili18% - Jtoder8% - Shirfloral8% - EquSym7% - QFSH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — +4.7% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/amaranthus/trend)
## **Top amaranthus search terms**
- **amaranthus artificial flower**68K/yr+21.1%1.7% conv. - **amaranthus**66K/yr-6.0%1.9% conv. - **hanging amaranthus**18K/yr+23.8%2.3% conv. - **faux amaranthus**21K/yr+12.0%1.1% conv. - **green amaranthus**13K/yr+27.8%3.3% conv. - **dried amaranthus**19K/yr-8.5%2.8% conv. - **artificial amaranthus**11K/yr-9.7%1.6% conv. - **green amaranthus artificial flower**5K/yr-8.5%2.5% conv. - **burgundy amaranthus**8K/yr-17.0%1.6% conv. - **hanging amaranthus artificial flower**4K/yr+35.4%2.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/amaranthus/search-terms)
## **Top amaranthus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$23K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5Pcs Dried Amaranthus Hanging Flowers 23 100% Natural Hanging Flowers**Glicrili**$15.72**4.0★110 rev](https://www.amazon.com/dp/B0DNSJKNLG) [2**Jtoder 10Pcs Dried Amaranthus Hanging Flowers Natural Preserved Flower for Wedding Arch Exhibition Wall Hanging Lover Tears Floral Arrangement Home Decor (Chartreuse 24)**Jtoder**$27.20**3.4★20 rev](https://www.amazon.com/dp/B0FM6YHF52) [3**Shirfloral 2 Pack 32 Artificial Hanging Plants Faux String of Pearls Plant Fake Green Amaranthus Flower Wall Hanging Lover Tears Wedding Home Garden Decoration**Shirfloral**$15.35**4.2★37 rev](https://www.amazon.com/dp/B0CNGR6DYJ) [4**Suncalla 6 Pcs Green 35 Inch Amaranthus Artificial Flower Hanging Plants Faux Amaranthus Flower Fake Bleached Wisteria for Wedding Christmas DIY Bouquet Garlands Home Wall Decor**Suncalla**$39.75**4.3★13 rev](https://www.amazon.com/dp/B0G1Y6TWVB) [5**QFSH 3Pcs Artificial Amaranthus Flower Fake Hanging Green for Wedding Bouquets Home Decor Arrangement Photo Props Party Decoration 37(Green)**QFSH**$19.41**4.2★14 rev](https://www.amazon.com/dp/B0FDKFX4LY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**20Pcs Neon Green Preserved Dried Amaranthus Hanging Flowers**EquSym**$45.00**11 rev3mo ago](https://www.amazon.com/dp/B0GWL7JCB2) [**12 Pcs Neon Green Preserved Hanging Amaranthus Flowers - 23 Cascading Dried Flower Tassels for Wedding Arch Floral Garland Vase Arrangements & Home Decor**EquSym**$28.47**11 rev3mo ago](https://www.amazon.com/dp/B0GWJ7FLVF) [**Yendse 6Pcs Amaranthus Artificial Hanging Plants Fake Amaranthus Flower Bleached Wisteria 33 Long Hanging & Cascading Flowers for Wedding Floral Arrangement Home Garden Decor Party Supplies**Yendse**$34.93**2 rev5mo ago](https://www.amazon.com/dp/B0GPWXQRGF) [**Suncalla 12 Pcs Forest Green Spring Natural Dried Amaranthus Hanging Flowers Amaranthus Artificial Flowers for Wedding Arch Bouquet Floral Garland Wall Home Decoration (23 Inch)**Suncalla**$35.16**59 rev6mo ago](https://www.amazon.com/dp/B0GK1QGL8V) [**Suncalla 24 Pcs Amaranthus Artificial Flower Green 24 Inch**Suncalla**$63.67**30 rev6mo ago](https://www.amazon.com/dp/B0GFMJG84G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pcs Neon Green Preserved Hanging Amaranthus Flowers - 23 Cascading Dried Flower Tassels for Wedding Arch Floral Garland Vase Arrangements & Home Decor**EquSym**$28.47**4.7★**▲ 277%**](https://www.amazon.com/dp/B0GWJ7FLVF) [**20Pcs Neon Green Preserved Dried Amaranthus Hanging Flowers**EquSym**$45.00**4.7★**▲ 274%**](https://www.amazon.com/dp/B0GWL7JCB2) [**Suncalla 12 Pcs Forest Green Spring Natural Dried Amaranthus Hanging Flowers Amaranthus Artificial Flowers for Wedding Arch Bouquet Floral Garland Wall Home Decoration (23 Inch)**Suncalla**$35.16**2.6★**▲ 273%**](https://www.amazon.com/dp/B0GK1QGL8V) [**Yendse 6Pcs Amaranthus Artificial Hanging Plants Fake Amaranthus Flower Bleached Wisteria 33 Long Hanging & Cascading Flowers for Wedding Floral Arrangement Home Garden Decor Party Supplies**Yendse**$34.93**5.0★**▲ 271%**](https://www.amazon.com/dp/B0GPWXQRGF) [**5Pcs Dried Amaranthus Hanging Flowers 100% Natural 25 Green Preserved Amaranthus Flowers for Wedding Arch Floral Arrangment Wall Hanging**Acfruits**$17.68**3.8★**▲ 211%**](https://www.amazon.com/dp/B0FY1PM23H)
**~~View all trending →~~**
## **What buyers say about amaranthus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**22%
*“a vibrant pretty color”*
**Quality-Overall**17%
*“This is a good quality bundle”*
**Value For Money**8%
*“Good deal”*
**Design-Overall**7%
*“Great for decorating”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Soft Feel**4%
*“The flowers are super soft, pliable and easy to arrange”*
**Durability**3%
*“hold up well”*
**Smell**3%
*“the fragrance seems pretty light. admittedly”*
**Embellishment/Embroidery Quality**3%
*“they also make for a chic addition to everyday decor”*
**Texture/Consistency-Overall**3%
*“Nice color and texture realistic”*
### **What buyers complain about **
**Smell**17%
*“had a weird smell”*
**Color**15%
*“Color is much darker”*
**Strength**8%
*“Also, quite fragile”*
**Quality-Overall**5%
*“Very bad quality, broken”*
**Durability**4%
*“less durable than expected”*
**Advertised Vs Actual Product**4%
*“totally different product”*
**Moist/Dry**3%
*“Dry, brittle, and poor quality”*
**Size-Overall**3%
*“Small”*
**Value For Money**3%
*“not worth the price”*
**Display Colors**2%
*“So this is definitely not the green color in the product picture”*
### **Top return reasons **
**Color**34%
**Smell**9%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Display Colors**6%
**Value For Money**5%
**Defective Material/Parts**3%
**Material Quality**3%
**Functionality-Overall**2%
## **Common questions**
- **Is amaranthus profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 63 tracked products. 12 of 44 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the amaranthus niche?**
- 24 brands and 26 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in amaranthus?**
- Top complaints mined from reviews: Smell, Color, Strength. The return rate is 10.5% — above our launch gate.
- **When does demand for amaranthus peak?**
- Demand peaks in May–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the amaranthus niche?**
- Listings span $13.19–$63.67; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.
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