---
title: "Alabaster — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/alabaster"
last_updated: "2026-08-09T11:52:40.649Z"
locale: en
meta:
description: "Niche score 41/100 · $138K/yr market · 54K searches/yr · $109.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $138K/yr market · 54K searches/yr · $109.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alabaster — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **alabaster**
**Skip it**
Prices mostly outside the sweet spot ($10.59–$546.03) — this niche doesn't clear our bar today.
Market size 30Growth 38Conversion 29Competition 65Returns 35Price range 16Avg price 72Brand share 33Review moat 94Quality gap 25
**Review moat**
**Great****124.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$109.50**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 54K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$10.59–$546.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, alabaster is a $138K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alabaster market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$137K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,785**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**13%**
- CraftsOfEgypt29% - Fekuar22% - ALABASTER14% - Scenekoy11% - ABBA9% - SMINGYINGZ2% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +10.4% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/alabaster/trend)
## **Top alabaster search terms**
- **alabaster**43K/yr+13.7%0.3% conv. - **alabaster stone**5K/yr-10.2%0.3% conv. - **alabaster gifts**6K/yr+8.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/alabaster/search-terms)
## **Top alabaster products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$42K40%$55K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation**Fekuar**$11.31**4.6★198 rev](https://www.amazon.com/dp/B08C9KN2C2) [2**Alabaster Colored Jar 4 in Gift Box w/1/4 oz Spikenard Oil**ABBA**$48.79**4.5★137 rev](https://www.amazon.com/dp/B00KFAOG6O) [3**CraftsOfEgypt Single Alabaster Candle Holder - Egyptian Tealight and Votive Candles Holders with Amber Glow for Home Dcor Natural Stone Soothing Tranquil Aurora**CraftsOfEgypt**$30.47**4.7★395 rev](https://www.amazon.com/dp/B007C2ENTI) [4**Scenekoy 23 Alabaster Table Lamp Set of 2 with Night Light for Living Room**Scenekoy**$94.31**4.6★231 rev](https://www.amazon.com/dp/B0FH4T7HGP) [5**ALABASTER Co. - No Bleed Pastel Highlighter Set 6 Pcs Chisel Tip Muted Pastel Colors Bible Study Supplies**ALABASTER**$11.04**4.2★182 rev](https://www.amazon.com/dp/B0DW7S6TQN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OSRoyce Alabaster Chandelier 24 Brass Round Chandeliers Luxury Modern White Marble Chandeliers for Living Room Dining Room Bedroom Foyer Bathroom Kitchen Entryway Hallway**OSRoyce**$546.03**15 rev6mo ago](https://www.amazon.com/dp/B0GJZXVC2C) [**Scenekoy Alabaster Table Lamp for Living Room 3-Way Dimmable Table Lamp**Scenekoy**$66.02**231 rev6mo ago](https://www.amazon.com/dp/B0FXKR8HZ2) [**PIOUTNF Alabaster Round Chandelier 2-Tier Spanish Alabaster Chandeliers Warm White 13 Modern Small Gold Marble Pendant Chandeliers for Foyer Kitchen Island Dining Room Bedroom**PIOUTNF**$419.27**20 rev10mo ago](https://www.amazon.com/dp/B0FM3SPT9C) [**Scenekoy 23 Alabaster Table Lamp Set of 2 with Night Light for Living Room**Scenekoy**$94.31**231 rev10mo ago](https://www.amazon.com/dp/B0FH4T7HGP) [**SMINGYINGZ Alabaster Wall Sconces 20 inch Natural Marble Black Wall Sconce Indoor Wall Lamp Modern Bathroom Alabaster Wall Lamp for Living Room Bedroom Porch Dining Room Stairway**SMINGYINGZ**$206.29**3 rev1y ago](https://www.amazon.com/dp/B0FGD7NFTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scenekoy Alabaster Table Lamp for Living Room 3-Way Dimmable Table Lamp**Scenekoy**$66.02**4.6★**▲ 194%**](https://www.amazon.com/dp/B0FXKR8HZ2) [**OSRoyce Alabaster Chandelier 24 Brass Round Chandeliers Luxury Modern White Marble Chandeliers for Living Room Dining Room Bedroom Foyer Bathroom Kitchen Entryway Hallway**OSRoyce**$546.03**4.8★**▲ 188%**](https://www.amazon.com/dp/B0GJZXVC2C) [**PIOUTNF Alabaster Round Chandelier 2-Tier Spanish Alabaster Chandeliers Warm White 13 Modern Small Gold Marble Pendant Chandeliers for Foyer Kitchen Island Dining Room Bedroom**PIOUTNF**$419.27**5.0★**▲ 153%**](https://www.amazon.com/dp/B0FM3SPT9C) [**SMINGYINGZ Alabaster Wall Sconces 20 inch Natural Marble Black Wall Sconce Indoor Wall Lamp Modern Bathroom Alabaster Wall Lamp for Living Room Bedroom Porch Dining Room Stairway**SMINGYINGZ**$206.29**4.2★**▲ 131%**](https://www.amazon.com/dp/B0FGD7NFTX) [**Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation**Fekuar**$11.31**4.6★**▲ 76%**](https://www.amazon.com/dp/B08C9KN2C2)
**~~View all trending →~~**
## **What buyers say about alabaster**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Warm Glow”*
**Quality-Overall**16%
*“Quality table lamps”*
**Design-Overall**6%
*“I absolutely love how they look”*
**Assembly/Installation**5%
*“they were easy to set up”*
**Gifting Purpose**4%
*“precious gift to me”*
**Color**4%
*“Beautiful color”*
**Advertised Vs Actual Product**3%
*“As advertised and very pretty”*
**Value For Money**3%
*“Great price too”*
**Strength**2%
*“I love having the sturdiness”*
**Writing Experience**2%
*“These pen the write good”*
### **What buyers complain about **
**Quality-Overall**12%
*“the shade is not good quality”*
**Dry/Empty Ink**8%
*“The markers were all dried out”*
**Assembly/Installation**7%
*“Not assembled correctly at factory”*
**Moist/Dry**6%
*“Dried up”*
**Natural Resource Wastage**6%
*“Waste of MONEY”*
**Value For Money**5%
*“it doesnt justify $49 at all”*
**Drying Time**5%
*“Majority are dried out and didnt work”*
**Brightness/Shine/Glow**4%
*“I had to return because the dimmest light was still too bright”*
**Charging**4%
*“Now it wont charge anymore”*
**Color**4%
*“A personal opinion that did not dictate the 3 star review is the shade of the highlighter that was a darker pink on the outside was a lighter pink on the inside”*
### **Top return reasons **
**Size-Overall**28%
**Color**10%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Brightness/Shine/Glow**7%
**Bulb Flicker/Dimming/Color**5%
**Quality-Overall**5%
**Value For Money**3%
**Material Quality**3%
**Functionality-Overall**3%
## **Common questions**
- **Is alabaster profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the alabaster niche?**
- 16 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in alabaster?**
- Top complaints mined from reviews: Quality-Overall, Dry/Empty Ink, Assembly/Installation. The return rate is 4.2%.
- **When does demand for alabaster peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the alabaster niche?**
- Listings span $10.59–$546.03; the average listing price is $109.50 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.
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