---
title: "Search terms — advice for the graduate cards 2023 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/advice-for-the-graduate-cards-2023/search-terms"
last_updated: "2026-08-07T15:59:52.061Z"
locale: en
meta:
  description: "Niche score 60/100 · $82K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $82K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — advice for the graduate cards 2023 - Flapen"
---

# **advice for the graduate cards 2023**

**Worth a look**

Shows demand growing +471.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 100Conversion 63Competition 58Returns 96Price range 31Avg price 29Brand share 82Review moat 90Quality gap 15

**Growth**

**Incredible****+471.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****197.97**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.15–$19.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.44**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$82K**

$82K/yr · 156K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms