---
title: "Adult Coloring Book Bulk — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/adult-coloring-book-bulk"
last_updated: "2026-08-09T10:01:13.741Z"
locale: en
meta:
description: "Niche score 47/100 · $22K/yr market · 30K searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $22K/yr market · 30K searches/yr · $22.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adult Coloring Book Bulk — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **adult coloring book bulk**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 29Conversion 40Competition 25Returns 95Price range 78Avg price 94Brand share 27Review moat 90Quality gap 82
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****196.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.95–$45.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$22K**
$22K/yr · 30K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, adult coloring book bulk is a $22K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adult coloring book bulk market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- Sinload42% - Liliful29% - Pasimy8% - gisgfim6% - ZICOTO4% - Zealor3% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +3.3% search growth over the last 90 days.
1K750Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/adult-coloring-book-bulk/trend)
## **Top adult coloring book bulk search terms**
- **adult coloring book bulk**11K/yr+8.9%2.0% conv. - **bulk adult coloring books**11K/yr-6.3%2.5% conv. - **bulk coloring books for adults**8K/yr+9.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/adult-coloring-book-bulk/search-terms)
## **Top adult coloring book bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sinload 72 Pcs Mindful Coloring Book Bulk for Adults DIY Art Coloring for Adult Stress Relief Drawing Book with Flower for Party Favors Goodie Bag Filler Gifts**Sinload**$29.92**4.4★151 rev](https://www.amazon.com/dp/B0D31HRZY2) [2**Sinload 72 Pcs Motivation Coloring Book Bulk for Adult DIY Coloring Book for Drawing with Flower Motivational Words for Stress Relief Party Favors Goodie Bag Filler**Sinload**$27.82**4.4★151 rev](https://www.amazon.com/dp/B0D31KPNX2) [3**Liliful 144 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$39.65**4.4★178 rev](https://www.amazon.com/dp/B0CR37G289) [4**Liliful 24 Pcs Mindful Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Relaxing Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$19.71**4.4★178 rev](https://www.amazon.com/dp/B0CP1P5ZSH) [5**Pasimy 24 Pcs Animals Coloring Books DIY Mandala Ocean Jungle Animal Coloring Book Mini Holiday Activity Supplies for Kids Adult Party Favors Gift Bags Filler Classroom Activity**Pasimy**$14.58**4.4★128 rev](https://www.amazon.com/dp/B0CM9G1JGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort**apolyone**$22.50**45 rev5mo ago](https://www.amazon.com/dp/B0GM74GMQ1) [**Zealor 72PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag**Zealor**$28.09**3 rev5mo ago](https://www.amazon.com/dp/B0G7T2QCGK) [**Zealor 36PCS Adult Mini Mandala Coloring Book for Teens Kid Little Mandala Activity Books Bulk Coloring Pages Booklet Relaxation Stocking Stuffer for Operation Christmas Child Boxes Gift Goodie Bag**Zealor**$19.91**12 rev5mo ago](https://www.amazon.com/dp/B0G7TBVCSJ) [**Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$23.62**178 rev6mo ago](https://www.amazon.com/dp/B0GF2B6L9G) [**Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities**Liliful**$21.24**178 rev6mo ago](https://www.amazon.com/dp/B0GCM1HPJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liliful 24 Pcs Motivational Sayings Coloring Book Bulk for Adult DIY Art Stress Relief Drawing Book with Inspiring Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$23.62**4.4★**▲ 311%**](https://www.amazon.com/dp/B0GF2B6L9G) [**5PCS Coloring Book for Adults Relaxation Arts and Crafts Coloring Gifts for Women 160 Simple and Cute Patterns Include Comfy & Dream & Relief & Colorful & Comfort**apolyone**$22.50**3.8★**▲ 297%**](https://www.amazon.com/dp/B0GM74GMQ1) [**Liliful 24 Pcs Mindfulness Geometric Theme Coloring Book Bulk Intricate Pattern & Mandala Coloring Books for Stress Relief Ideal for Adult Relaxation Gift Fillers & Self-Care Activities**Liliful**$21.24**4.4★**▲ 280%**](https://www.amazon.com/dp/B0GCM1HPJK) [**Liliful 144 Pcs Mindful Coloring Book Bulk DIY Art Stress Relief Drawing Book with Mindfulness Patterns for Adults Party Favors Goodie Bag Filler and Holiday Gifts**Liliful**$45.82**4.4★**▲ 224%**](https://www.amazon.com/dp/B0FH2L4VGH) [**YEGEER 528 Count Colored Pencils Bulk 12 Assorted Colors 44 Packs Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies (528)**YEGEER**$36.64**4.7★**▲ 143%**](https://www.amazon.com/dp/B0D5M73S6M)
**~~View all trending →~~**
## **What buyers say about adult coloring book bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“These are cute and colorful”*
**Quality-Overall**11%
*“Good quality set”*
**Value For Money**11%
*“Great value”*
**Gifting Purpose**7%
*“Christmas gift”*
**Design-Overall**6%
*“The designs are attractive”*
**Size-Overall**6%
*“Compact size – easy to slip into goodie bags or gift baskets”*
**Fun/Entertainment Experience**6%
*“Fun”*
**Print Quality**4%
*“they're well-printed”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**1%
*“which makes them feel durable”*
### **What buyers complain about **
**Size-Overall**19%
*“Too small for crayons”*
**Color**12%
*“color doesnt show up”*
**Print Quality**6%
*“It would be very hard to do that on such a tiny page”*
**Display Colors**5%
*“I was not super impressed with these coloring books”*
**Thickness**5%
*“Not super thick”*
**Fun/Entertainment Experience**3%
*“Not interesting subjects”*
**Strength**2%
*“Also very flimsy”*
**Quality-Overall**2%
*“The quality is not quite on the same level as those”*
**Value For Money**1%
*“This is not worth the money at all”*
**Storage Capacity**1%
*“Both books have a lot of wasted space”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**22%
**Color**7%
**Display Colors**7%
**Quality-Overall**6%
**Value For Money**4%
**Design-Overall**4%
**Print Quality**2%
**Thin**2%
**Moist/Dry**1%
## **Common questions**
- **Is adult coloring book bulk profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the adult coloring book bulk niche?**
- 10 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in adult coloring book bulk?**
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 0.9%.
- **What does it cost to enter the adult coloring book bulk niche?**
- Listings span $6.95–$45.82; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 197 reviews — the moat a new listing must climb.
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