---
title: "9x9 Baking Pan — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x9-baking-pan"
last_updated: "2026-08-09T09:15:09.357Z"
locale: en
meta:
description: "Niche score 54/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Aug 2026."
"og:title": "9x9 Baking Pan — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **9x9 baking pan**
**Worth a look**
Shows a sweet-spot price point ($29.28 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 84Growth 27Conversion 74Competition 75Returns 70Price range 66Avg price 95Brand share 9Review moat 25Quality gap 17
**Avg price**
**Incredible****$29.28**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 693K searches
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.22–$134.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,276.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 9x9 baking pan is a $1.4M/yr Amazon United States market (693K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x9 baking pan market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**1%**
- USA Pan68% - Farberware11% - Martha Stewart7% - GoodCook6% - OXO4% - Wilton2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
35K25KHoliday '24Prime Day '25Spike '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x9-baking-pan/trend)
## **Top 9x9 baking pan search terms**
- **usa pan**213K/yr+8.2%3.2% conv. - **9x9 baking pan**164K/yr-5.3%6.7% conv. - **usa pans bakeware**97K/yr-14.8%4.1% conv. - **usa pans**56K/yr+48.9%3.6% conv. - **9 x 9 baking pan**29K/yr-9.9%6.6% conv. - **9 inch square baking pan**23K/yr-17.8%7.6% conv. - **usa bakeware**17K/yr+13.1%2.2% conv. - **usa baking pans**14K/yr+12.5%3.5% conv. - **usa pan bakeware**14K/yr-1.6%4.4% conv. - **9x9 pan**12K/yr+0.9%5.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x9-baking-pan/search-terms)
## **Top 9x9 baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$42K6%$83K9%$125K12%$167K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray**Farberware**$11.27**4.8★5,616 rev](https://www.amazon.com/dp/B00008W70H) [2**USA Pan Bakeware Nonstick Half Sheet Pan Baking Sheet Aluminized Steel**USA Pan**$22.22**4.7★7,787 rev](https://www.amazon.com/dp/B00282JL7G) [3**USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel**USA Pan**$22.64**4.8★1,949 rev](https://www.amazon.com/dp/B002UNMZO4) [4**USA Pan Loaf Pan set 1 Lb 1 Pound**USA Pan**$29.92**4.8★1,086 rev](https://www.amazon.com/dp/B07B4L18FB) [5**Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release**Martha Stewart**$8.72**4.6★405 rev](https://www.amazon.com/dp/B0D45WDR2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue**OXO**$16.62**331 rev1y ago](https://www.amazon.com/dp/B0DJPMMSQY) [**Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan - Teal Durable Baking Pan for Cakes Brownies & Desserts**Martha Stewart**$9.38**405 rev1y ago](https://www.amazon.com/dp/B0DJG3XPG9) [**Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release**Martha Stewart**$8.72**405 rev2y ago](https://www.amazon.com/dp/B0D45WDR2Y) [**GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch**GoodCook**$10.63**1,464 rev3y ago](https://www.amazon.com/dp/B0C2R9BYC6) [**Wilton Platinum Non-Stick Square Pan Stainless Steel 9 x 9 in.**Wilton**$14.54**1,787 rev4y ago](https://www.amazon.com/dp/B09YZ2VB16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel**USA Pan**$20.12**4.7★**▲ 108%**](https://www.amazon.com/dp/B07NDQG4NN) [**USA Pan Bakeware Pullman Loaf Pan with Cover 13 x 4 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel**USA Pan**$37.08**4.7★**▲ 84%**](https://www.amazon.com/dp/B002UNMZPI) [**USA Pan 6 Piece Nonstick Bakeware Set**USA Pan**$134.27**4.6★**▲ 71%**](https://www.amazon.com/dp/B008FK6GQY) [**GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch**GoodCook**$10.63**4.7★**▲ 68%**](https://www.amazon.com/dp/B0C2R9BYC6) [**Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray**Farberware**$11.27**4.8★**▲ 47%**](https://www.amazon.com/dp/B00008W70H)
**~~View all trending →~~**
## **What buyers say about 9x9 baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**18%
*“Easy Baking”*
**Quality-Overall**17%
*“Amazing quality”*
**Cooking Experience**10%
*“Great pans, easy release, even cooking”*
**Ease Of Cleaning**8%
*“Cleans up great”*
**Size-Overall**7%
*“Good size”*
**Non-Stick Coating**6%
*“Good non stick pan”*
**Value For Money**4%
*“Definitely worth the price”*
**Strength**4%
*“Nice and sturdy”*
**Weight Heavy**3%
*“While this is a nice heavy cake pan”*
**Durability**3%
*“Durable and good quality”*
### **What buyers complain about **
**Rusts/Corrodes**11%
*“starting to rust”*
**Size-Overall**8%
*“Too small”*
**Adhesion/Stickiness**7%
*“Unnecessary glue”*
**Durability**6%
*“How it breaks”*
**Ease Of Cleaning**5%
*“Hard to clean”*
**Non-Stick Coating**5%
*“eventually the non-stick coating will flake off”*
**Quality-Overall**4%
*“Quality control issue”*
**Value For Money**4%
*“found them pretty expensive”*
**Dishwasher Safe**2%
*“Not dishwasher safe”*
**Ease Of Use**2%
*“im not very easy on my baking”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Scratch Resistance**4%
**Rusts/Corrodes**3%
**Weight Heavy**2%
**Adhesion/Stickiness**2%
**Ease Of Use**1%
**Functionality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is 9x9 baking pan profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 9x9 baking pan niche?**
- 7 brands and 93 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 9x9 baking pan?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- **When does demand for 9x9 baking pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the 9x9 baking pan niche?**
- Listings span $6.22–$134.27; the average listing price is $29.28 (sweet spot $15–$100). The average incumbent carries 4,277 reviews — the moat a new listing must climb.
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