---
title: "9x9 Baking Dish — $179K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x9-baking-dish"
last_updated: "2026-08-09T07:40:40.543Z"
locale: en
meta:
description: "Niche score 50/100 · $179K/yr market · 170K searches/yr · $24.68 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $179K/yr market · 170K searches/yr · $24.68 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "9x9 Baking Dish — $179K/yr Amazon US Niche (2026) - Flapen"
---
# **9x9 baking dish**
**Worth a look**
Shows a sweet-spot price point ($24.68 avg), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 36Growth 15Conversion 52Competition 80Returns 44Price range 79Avg price 95Brand share 70Review moat 61Quality gap 23
**Avg price**
**Incredible****$24.68**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$8.72–$41.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,064.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$179K**
$179K/yr · 170K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 9x9 baking dish is a $179K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x9 baking dish market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$197K–$247K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**368**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 85%
**Open market**
**32%**
- NUTRIUPS22% - CGNWEEPS18% - OXO11% - Martha Stewart6% - Mikasa5% - Acshio5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x9-baking-dish/trend)
## **Top 9x9 baking dish search terms**
- **9x9 baking dish**65K/yr-30.2%4.1% conv. - **9x9 glass baking dish**30K/yr-21.5%5.0% conv. - **9x9 glass baking dish with lid**12K/yr+7.3%4.4% conv. - **9x9 pyrex baking dish**13K/yr-14.4%3.8% conv. - **9 x 9 glass baking dish**11K/yr-12.6%6.2% conv. - **9x9 baking dish with lid**10K/yr-14.3%2.3% conv. - **9x9 ceramic baking dish**7K/yr-8.0%2.0% conv. - **9x9 baking pan glass**5K/yr+5.4%4.5% conv. - **9x9 casserole dish**6K/yr+3.4%2.1% conv. - **glass 9x9 baking dish**4K/yr-30.6%6.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x9-baking-dish/search-terms)
## **Top 9x9 baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CGNWEEPS 99in Square Glass Baking Dish 2.4QT Glass Baking Pan Baking Dishes for Oven**CGNWEEPS**$24.48**4.5★235 rev](https://www.amazon.com/dp/B0DS9NQKFH) [2**OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue**OXO**$16.62**4.7★331 rev](https://www.amazon.com/dp/B0DJPMMSQY) [3**CGNWEEPS 99in Square Glass Baking Dish with lid 2.6QT Deep Square Glass Baking Pan Microwave and Oven Safe**CGNWEEPS**$24.65**4.4★185 rev](https://www.amazon.com/dp/B0DS9NWMDQ) [4**NUTRIUPS Square Glass Baking Dishes Square Baking Dish Glass Baking Dish for Oven 9x9 Inch 1 Pack**NUTRIUPS**$23.38**4.6★667 rev](https://www.amazon.com/dp/B096VD1ZB1) [5**Mikasa Italian Countryside Square Casserole Baker 9 Inch**Mikasa**$18.62**4.6★187 rev](https://www.amazon.com/dp/B0BCC78CLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUTRIUPS 9 x 9 Square Glass Baking Dish with Lid 2 Pack 2.75QT LARGE and DEEP Baking Dish for Oven (Red 2 Pack 2.6L)**NUTRIUPS**$32.11**327 rev10mo ago](https://www.amazon.com/dp/B0FQB9MV3G) [**NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)**NUTRIUPS**$27.19**96 rev1y ago](https://www.amazon.com/dp/B0FH6QPK69) [**NUTRIUPS 2 Pack 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Blue 2 Pack 2.6L)**NUTRIUPS**$32.94**327 rev1y ago](https://www.amazon.com/dp/B0FF44S3M4) [**NUTRIUPS 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Green 2.6L)**NUTRIUPS**$24.39**327 rev1y ago](https://www.amazon.com/dp/B0FDVJ97Y5) [**Vitrignis Glass Baking Dish - 2.4Qt Square 9x9 Baking Pan - Baking Pan With Oven Mitts - Glass Baking Dishes For Oven**Vitrignis**$23.80**68 rev1y ago](https://www.amazon.com/dp/B0FCM6T2LH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NUTRIUPS 2 Pack 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Blue 2 Pack 2.6L)**NUTRIUPS**$32.94**4.6★**▲ 282%**](https://www.amazon.com/dp/B0FF44S3M4) [**NUTRIUPS 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Green 2.6L)**NUTRIUPS**$24.39**4.6★**▲ 130%**](https://www.amazon.com/dp/B0FDVJ97Y5) [**NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)**NUTRIUPS**$27.19**4.8★**▲ 75%**](https://www.amazon.com/dp/B0FH6QPK69) [**Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release**Martha Stewart**$8.72**4.6★**▲ 65%**](https://www.amazon.com/dp/B0D45WDR2Y) [**CGNWEEPS 99in Square Glass Baking Dish 2.4QT Glass Baking Pan Baking Dishes for Oven**CGNWEEPS**$24.48**4.5★**▲ 59%**](https://www.amazon.com/dp/B0DS9NQKFH)
**~~View all trending →~~**
## **What buyers say about 9x9 baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Baking**15%
*“Great for baking”*
**Size-Overall**13%
*“Great size for my needs”*
**Ease Of Cleaning**7%
*“Clean up is easy”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**7%
*“Excellent value”*
**Cooking Experience**5%
*“great for baking, roasting and any kind of cooking”*
**Storage Capacity**3%
*“Very nice storage containers”*
**Strength**2%
*“Pan is well made and sturdy”*
**Durability**2%
*“very durable”*
### **What buyers complain about **
**Durability**12%
*“Broken easily”*
**Size-Overall**12%
*“The size isnt what I expected”*
**Quality-Overall**10%
*“Poor quality control”*
**Thickness**7%
*“This baking pan seems okay however kind of thin material”*
**Rusts/Corrodes**7%
*“Rust”*
**Dishwasher Safe**3%
*“Some have broke in the dishwasher”*
**Strength**3%
*“These break easily”*
**Adhesion/Stickiness**3%
*“it also did not stick”*
**Ease Of Use**2%
*“Lid can be hard to click on at times”*
**Value For Money**2%
*“costly”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Quality-Overall**3%
**Scratch Resistance**3%
**Material Quality**2%
**Weight Heavy**2%
**Color**2%
**Thickness**1%
**Product Condition**1%
## **Common questions**
- **Is 9x9 baking dish profitable to sell on Amazon United States?**
- The niche generates $179K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 9x9 baking dish niche?**
- 19 brands and 368 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in 9x9 baking dish?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.5%.
- **When does demand for 9x9 baking dish peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 9x9 baking dish niche?**
- Listings span $8.72–$41.02; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.
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