---
title: "9x13 Stainless Steel Baking Pan — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x13-stainless-steel-baking-pan"
last_updated: "2026-08-10T05:05:23.895Z"
locale: en
meta:
description: "Niche score 44/100 · $44K/yr market · 50K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $44K/yr market · 50K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x13 Stainless Steel Baking Pan — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **9x13 stainless steel baking pan**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 17Conversion 44Competition 56Returns 40Price range 92Avg price 95Brand share 60Review moat 58Quality gap 45
**Avg price**
**Incredible****$25.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.08–$66.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,197.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, 9x13 stainless steel baking pan is a $44K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x13 stainless steel baking pan market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$50K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **85%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**26%**
- Nordic Ware26% - TeamFar14% - Homikit13% - Lindy's9% - E-far7% - Tioncy5%
## **Demand**
Weekly Amazon search volume, last 35 weeks — -16.0% search growth over the last 90 days.
2K2KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x13-stainless-steel-baking-pan/trend)
## **Top 9x13 stainless steel baking pan search terms**
- **stainless steel baking pan with lid**11K/yr+12.1%0.5% conv. - **9x13 stainless steel baking pan**10K/yr-10.9%1.7% conv. - **stainless steel cake pan with lid**10K/yr-22.4%0.9% conv. - **stainless steel 9x13 baking pan**7K/yr-29.3%1.9% conv. - **stainless steel baking pans with lids**7K/yr-32.9%0.2% conv. - **9 x 13 stainless steel baking pan**4K/yr-36.1%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x13-stainless-steel-baking-pan/search-terms)
## **Top 9x13 stainless steel baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordic Ware Classic Metal 9x13 Covered Cake Pan**Nordic Ware**$19.78**4.5★9,942 rev](https://www.amazon.com/dp/B0006SGQFY) [2**Lindys Stainless Steel 9 X 13 Inches Covered Cake Pan with Stainless Steel Lid Deep Pan for Baking Cakes Breads Casseroles Fish Vegetables and More**Lindy's**$66.58**4.7★893 rev](https://www.amazon.com/dp/B001FSXJZO) [3**Homikit 2 Pack Baking Sheet 9 x 13 Inches Stainless Steel Quarter Sheet Pan Set for Baking Cooking Toasting Metal Cookie Tray Fits Toaster Oven Non Stick & Rust Free Dishwasher Safe**Homikit**$19.00**4.5★423 rev](https://www.amazon.com/dp/B0F2HQWG6M) [4**Tioncy 3 Set Stainless Steel Cake Pan with Lid 13/11/9 Inch Rectangle Sheet Baking Pan with Covers Bakeware with Lids for Cakes Breads Casseroles Fish Vegetables and More**Tioncy**$40.12**4.6★111 rev](https://www.amazon.com/dp/B0DJP4CQCW) [5**TeamFar 9.8x12.5 Baking Pan Stainless Steel Cake Brownie Pan for Oven**TeamFar**$19.08**4.6★724 rev](https://www.amazon.com/dp/B089Y9LH5T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**E-far Lasagna Pans with Lids Stainless Steel Rectangular Cake Baking Pan w/Cover 12x9x2 Brownie Casserole Oven Tray Sheet Heavy Duty Metal Bakeware Anti-Rust & Dishwasher Safe Set of 2**E-far**$26.56**1 rev2mo ago](https://www.amazon.com/dp/B0H1M51FWR) [**Bitwav Extra Deep Stainless Steel Lasagna Pan with Loop Handles & Lid 14 x 9.9 x 4 Inch 6.3 QT Large Casserole Baking Dish Oven Safe Heavy Duty Baking & Roasting Pan for Meal Prep & Storage**Bitwav**$30.44**25 rev4mo ago](https://www.amazon.com/dp/B0GSMYJCZ3) [**ACTUKSX Stainless Steel Baking Pan with Lid 2-Pack Rectangular Cake Pan Set Non-Toxic & Heavy Duty Metal Bakeware for Brownie Lasagna Casserole Roasting Dishwasher Safe**ACTUKSX**$25.68**2 rev4mo ago](https://www.amazon.com/dp/B0GS62Y16S) [**TeamFar Stainless Steel Lasagna Pan with Lid 12.4x9.8x2 Inch Baking Pan**TeamFar**$15.25**19 rev5mo ago](https://www.amazon.com/dp/B0GR4NX2WH) [**Afcabakila stainless steel baking pans stainless steel cake pan baking pans set bakings pan with lid 13/11/9Inch Set of 3 Large Cake Panss for Cakes Breads Casseroles Fish Vegetable**Afcabakila**$36.22**2 rev5mo ago](https://www.amazon.com/dp/B0GQMFFR77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TeamFar Stainless Steel Lasagna Pan with Lid 12.4x9.8x2 Inch Baking Pan**TeamFar**$15.25**4.3★**▲ 391%**](https://www.amazon.com/dp/B0GR4NX2WH) [**ACTUKSX Stainless Steel Baking Pan with Lid 2-Pack Rectangular Cake Pan Set Non-Toxic & Heavy Duty Metal Bakeware for Brownie Lasagna Casserole Roasting Dishwasher Safe**ACTUKSX**$25.68**5.0★**▲ 384%**](https://www.amazon.com/dp/B0GS62Y16S) [**Afcabakila stainless steel baking pans stainless steel cake pan baking pans set bakings pan with lid 13/11/9Inch Set of 3 Large Cake Panss for Cakes Breads Casseroles Fish Vegetable**Afcabakila**$36.22**3.5★**▲ 383%**](https://www.amazon.com/dp/B0GQMFFR77) [**E-far Lasagna Pans with Lids Stainless Steel Rectangular Cake Baking Pan w/Cover 12x9x2 Brownie Casserole Oven Tray Sheet Heavy Duty Metal Bakeware Anti-Rust & Dishwasher Safe Set of 2**E-far**$26.56**5.0★**▲ 382%**](https://www.amazon.com/dp/B0H1M51FWR) [**Bitwav Extra Deep Stainless Steel Lasagna Pan with Loop Handles & Lid 14 x 9.9 x 4 Inch 6.3 QT Large Casserole Baking Dish Oven Safe Heavy Duty Baking & Roasting Pan for Meal Prep & Storage**Bitwav**$30.44**4.8★**▲ 380%**](https://www.amazon.com/dp/B0GSMYJCZ3)
**~~View all trending →~~**
## **What buyers say about 9x13 stainless steel baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**12%
*“Pan bake a cake nicely”*
**Quality-Overall**12%
*“Quality pan”*
**Size-Overall**10%
*“Good size”*
**Ease Of Cleaning**9%
*“Cleans well”*
**Cooking Experience**9%
*“Great pans”*
**Advertised Vs Actual Product**5%
*“Exactly as shown”*
**Value For Money**5%
*“Good value”*
**Strength**3%
*“Not flimsy at all”*
**Ease Of Use**2%
*“So convenient”*
**Non-Stick Coating**2%
*“very nice nonstick”*
### **What buyers complain about **
**Size-Overall**15%
*“Wrong size”*
**Quality-Overall**9%
*“The quality has gotten so much worse over the years its shocking to see how bad the coating was on it”*
**Ease Of Use**9%
*“Lid was hard to remove at first”*
**Thickness**8%
*“Not at all like the thicker”*
**Dishwasher Safe**5%
*“tarnished bad in dishwasher”*
**Durability**5%
*“will continue to break all around”*
**Rusts/Corrodes**4%
*“This rust”*
**Advertised Vs Actual Product**3%
*“The product description is clearly a DELIBERATE MISINFORMATION TO LURE CUSTOMERS TO BUY A HORRIBLE PRODUCT that is not the product it has described”*
**Weight Heavy**2%
*“I do wish it was a little heavier”*
**Material Quality**2%
*“Cheap materials, poor quality”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Thin**4%
**Value For Money**4%
**Material Quality**4%
**Ease Of Use**3%
**Thickness**3%
**Scratch Resistance**2%
**Strength**2%
## **Common questions**
- **Is 9x13 stainless steel baking pan profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 26 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 9x13 stainless steel baking pan niche?**
- 17 brands and 43 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 9x13 stainless steel baking pan?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 3.8%.
- **What does it cost to enter the 9x13 stainless steel baking pan niche?**
- Listings span $13.08–$66.58; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.
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