---
title: "9x13 Frame — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x13-frame"
last_updated: "2026-08-09T06:57:03.583Z"
locale: en
meta:
description: "Niche score 43/100 · $73K/yr market · 65K searches/yr · $13.87 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $73K/yr market · 65K searches/yr · $13.87 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x13 Frame — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **9x13 frame**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 46Conversion 80Competition 38Returns 28Price range 70Avg price 66Brand share 51Review moat 23Quality gap 40
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.73–$34.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.87**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,932.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$73K**
$73K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, 9x13 frame is a $73K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x13 frame market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$83K–$111K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#245**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**20%**
- Fxojyvo40% - upsimples11% - A PLUS MAX9% - Picrit8% - MOUDAMION7% - JDZIVTOP6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x13-frame/trend)
## **Top 9x13 frame search terms**
- **9x13 frame**24K/yr+18.9%6.7% conv. - **9x13 picture frame**12K/yr+28.5%6.8% conv. - **9 x 13 frame**6K/yr+4.3%8.2% conv. - **13x9 picture frame**6K/yr+22.0%7.5% conv. - **13x9 frame**6K/yr+10.8%7.8% conv. - **9 x 13 picture frame**4K/yr+13.8%7.4% conv. - **9x13 frame with mat**4K/yr+4.8%3.2% conv. - **13 x 9 frame**4K/yr+6.0%9.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x13-frame/search-terms)
## **Top 9x13 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fxojyvo 9x13 Picture Frame for Photo Poster Horizontally/Vertically**Fxojyvo**$6.73**4.6★1,785 rev](https://www.amazon.com/dp/B0CPPZXDQ4) [2**Fxojyvo 9x13 Picture Frame Set of 2 Black Engineered Wood Wall Hanging**Fxojyvo**$8.17**4.3★1,730 rev](https://www.amazon.com/dp/B0F18NTW5C) [3**A PLUS MAX 9x13 Picture Frame Set of 2 Black Light Weight Wall Mount**A PLUS MAX**$7.91**4.3★5,940 rev](https://www.amazon.com/dp/B0DPHFQDRJ) [4**upsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$7.51**4.5★41,299 rev](https://www.amazon.com/dp/B0GJRHPF7H) [5**Picrit 9x13 Picture Frame Photo Frame for Wall Mounting Display Brown**Picrit**$12.40**4.5★5,477 rev](https://www.amazon.com/dp/B0D7HCJKGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**upsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$7.51**41,299 rev6mo ago](https://www.amazon.com/dp/B0GJRHPF7H) [**9x13 Picture Frame USA-Sourced Walnut Wood Photo Frames with HD Tempered Glass Handcrafted Rounded Corner 9 x 13 Wooden Frame Matted to 7x11 Photos 9x13 Frames Tabletop or Wall Display**Fun Memories**$34.08**355 rev10mo ago](https://www.amazon.com/dp/B0FR9HQMKS) [**upsimples 10x13 Picture Frames Display Pictures 9x12 with Mat or 10 x 13 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$8.08**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLM2XJW) [**Vittanly 9x13 Picture Frame for Wall or Tabletop Black**Vittanly**$9.02**3,625 rev1y ago](https://www.amazon.com/dp/B0FCYD1PWM) [**JDZIVTOP 9x13 Picture Frame Distressed Gray Rustic 13x9 Picture Frame Grey Pic Poster Frame 9 by 13 Gallery Family Portrait Photo Frame Horizontal and Vertical Display for Wall Hanging/Tabletop**JDZIVTOP**$13.01**2,984 rev1y ago](https://www.amazon.com/dp/B0F8PRQPN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**upsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$7.51**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GJRHPF7H) [**9x13 Picture Frame USA-Sourced Walnut Wood Photo Frames with HD Tempered Glass Handcrafted Rounded Corner 9 x 13 Wooden Frame Matted to 7x11 Photos 9x13 Frames Tabletop or Wall Display**Fun Memories**$34.08**4.7★**▲ 61%**](https://www.amazon.com/dp/B0FR9HQMKS) [**Heimlove 9x13 Picture Frames Solid Oak Wood 13 x 9 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color**Heimlove**$26.49**4.7★**▲ 49%**](https://www.amazon.com/dp/B0F29L2W34) [**Vittanly 9x13 Picture Frame for Wall or Tabletop Black**Vittanly**$9.02**4.6★**▲ 43%**](https://www.amazon.com/dp/B0FCYD1PWM) [**Americanflat 9x13 Picture Frame - Slim Molding - Black**Americanflat**$12.08**4.6★**▲ 43%**](https://www.amazon.com/dp/B0CKTP61PV)
**~~View all trending →~~**
## **What buyers say about 9x13 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**26%
*“Nice frame”*
**Material Quality**13%
*“I actually really like the plastic instead of glass, which is less expensive, lighter, and easier to maintain”*
**Advertised Vs Actual Product**13%
*“do the work”*
**Size-Overall**10%
*“Fit perfectly”*
**Weight Light**5%
*“This is a super lightweight inexpensive frame”*
**Value For Money**5%
*“Great Looking Frames at an Affordable Price”*
**Durability**4%
*“Super light and very durable”*
**Display-Overall**4%
**Quality-Overall**4%
*“Great product”*
**Image/Picture Clarity**4%
*“Easy to put pictures in and hang”*
### **What buyers complain about **
**Quality-Overall**50%
*“Cheap, dont buy”*
**Thickness**20%
*“VERY thin”*
**Size-Overall**10%
*“Smaller than 10x13”*
**Frame Quality**10%
*“Frame interior was just shy of 10x13”*
### **Top return reasons **
**Frame Quality**57%
**Size-Overall**29%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Material Quality**1%
**Wood Quality**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 9x13 frame profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 9x13 frame niche?**
- 13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 9x13 frame?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 4.8%.
- **When does demand for 9x13 frame peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 9x13 frame niche?**
- Listings span $6.73–$34.08; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 6,933 reviews — the moat a new listing must climb.
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