---
title: "9x13 Crockpot Slow Cooker — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x13-crockpot-slow-cooker"
last_updated: "2026-08-09T10:53:54.128Z"
locale: en
meta:
description: "Niche score 31/100 · $19K/yr market · 107K searches/yr · $70.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 31/100 · $19K/yr market · 107K searches/yr · $70.42 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x13 Crockpot Slow Cooker — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **9x13 crockpot slow cooker**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 5Growth 12Conversion 3Competition 49Returns 37Price range 68Avg price 86Brand share 30Review moat 49Quality gap 35
**Avg price**
**Great****$70.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$39.55–$128.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,590.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 107K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 9x13 crockpot slow cooker is a $19K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x13 crockpot slow cooker market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**9%**
- INDY VAC33% - MAGNIFIQUE EXPERIENCE DELIGHT31% - Megachef11% - West Bend8% - Presto5% - Crock-Pot4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x13-crockpot-slow-cooker/trend)
## **Top 9x13 crockpot slow cooker search terms**
- **rectangle crockpot**20K/yr-24.1%0.4% conv. - **square crockpot**14K/yr-44.4%0.9% conv. - **casserole crockpot 9x13**15K/yr-39.6%1.2% conv. - **rectangle crock pot**9K/yr-7.6%1.0% conv. - **9x13 crockpot**11K/yr-13.0%0.8% conv. - **rectangular crockpot**8K/yr-23.8%1.1% conv. - **square crock pot**6K/yr-11.8%0.3% conv. - **rectangle slow cooker**7K/yr-18.6%0.3% conv. - **rectangular crock pot**4K/yr-6.4%0.4% conv. - **9x13 crockpot slow cooker**2K/yr+140.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x13-crockpot-slow-cooker/search-terms)
## **Top 9x13 crockpot slow cooker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$94510%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[NEW] MAGNIFIQUE 4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Red](https://m.media-amazon.com/images/I/41B8-koDfyL.jpg)**\[NEW\] MAGNIFIQUE 4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Red**MAGNIFIQUE EXPERIENCE DELIGHT**$53.21**4.6★832 rev](https://www.amazon.com/dp/B0C49PYSKM) [2**4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Black**INDY VAC**$55.90**4.6★81 rev](https://www.amazon.com/dp/B0CX4HMJG1) [3**4 Quart Casserole Programmable Slow Cooker with Ceramic Baking Dish - Perfect Kitchen Small Appliance for Family Dinners Oven Safe and Durable Bakeware for Lasagna Roasts Black**INDY VAC**$82.17**4.4★214 rev](https://www.amazon.com/dp/B0CX4YM9J8) [4**West Bend Versatility Slow Cooker Large Capacity Non-stick Cooking Vessel & Variable Temperature Heating Base Includes Travel Lid and Storage Bag Range and Oven-Safe Cooking Pot 5-Quart Silver**West Bend**$64.96**4.3★2,978 rev](https://www.amazon.com/dp/B08B3GQSM3) [5**MegaChef 3.5 Quart Rectangle Casserole Slow Cooker with 3 Temperature Settings Carry Handles and Locking Tempered Glass Lid (Turquoise)**Megachef**$46.43**4.5★95 rev](https://www.amazon.com/dp/B0DHWB1JHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Slow Cooker 304 Stainless Steel Electric Slow Cooker with Locking Lid Non-Toxic&Dishwasher Safe Low/High/Warm Modes Square Design for Couples and Families(Black 3.5 Qt)**Kozeewarm**$42.47**8 rev3mo ago](https://www.amazon.com/dp/B0GZNY9N1N) [**4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Oatmeal**INDY VAC**$60.68**1 rev6mo ago](https://www.amazon.com/dp/B0FVXSWHGN) [**MegaChef 3.5 Quart Rectangle Casserole Slow Cooker with 3 Temperature Settings Carry Handles and Locking Tempered Glass Lid (Purple)**Megachef**$49.96**95 rev8mo ago](https://www.amazon.com/dp/B0G3795F9B) [**Slow Cooker 10-Quart - PFOA-Free Ceramic Coating Oven Safe to 450F | Keep Warm Function for Large Family Gatherings (Includes Silicone Spoon)**AUTUCU**$122.90**199 rev1y ago](https://www.amazon.com/dp/B0FHW2K6QZ) [**bella 6.0 QT Multi-Cooker Ceramic Nonstick Coating 4-in-1 Versatility 4 cooking functions Slow Cook Sear Saute Steam Serves 7 people Dishwasher Safe Pot & Tempered Glass Lid Tangle Free Cord Wrap Oatmilk**BELLA**$84.79**46 rev1y ago](https://www.amazon.com/dp/B0FBZKC5MC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Slow Cooker 304 Stainless Steel Electric Slow Cooker with Locking Lid Non-Toxic&Dishwasher Safe Low/High/Warm Modes Square Design for Couples and Families(Black 3.5 Qt)**Kozeewarm**$42.47**4.4★**▲ 674%**](https://www.amazon.com/dp/B0GZNY9N1N) [**4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Oatmeal**INDY VAC**$60.68**5.0★**▲ 607%**](https://www.amazon.com/dp/B0FVXSWHGN) [**bella 6.0 QT Multi-Cooker Ceramic Nonstick Coating 4-in-1 Versatility 4 cooking functions Slow Cook Sear Saute Steam Serves 7 people Dishwasher Safe Pot & Tempered Glass Lid Tangle Free Cord Wrap Oatmilk**BELLA**$84.79**3.9★**▲ 296%**](https://www.amazon.com/dp/B0FBZKC5MC) [**Ninja PossibleCooker PLUS 12-in-1 8.5-qt Black MC1010**Ninja**$128.76**4.6★**▲ 178%**](https://www.amazon.com/dp/B0C3RVX2PK) [**Magnifique 4 Quart Casserole Digital Slow Cooker Premium Ceramic Bakeware for Oven Dishwasher Safe Baking Dish Black**MAGNIFIQUE EXPERIENCE DELIGHT**$75.77**4.4★**▲ 167%**](https://www.amazon.com/dp/B0CDJB9NJW)
**~~View all trending →~~**
## **What buyers say about 9x13 crockpot slow cooker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Love this size”*
**Cooking Experience**12%
*“The food comes out so good”*
**Ease Of Cleaning**8%
*“cleans up well”*
**Ease Of Use**6%
*“Easy to use”*
**Quality-Overall**6%
*“The build quality feels solid and reliable, and it has quickly become a regular part of my kitchen routine”*
**Value For Money**5%
*“Good value”*
**Advertised Vs Actual Product**4%
*“Works exactly as advertised”*
**Heating**3%
*“The cooker heats evenly”*
**Design-Overall**2%
*“Its sleek looking”*
**Weight Light**2%
*“So much lighter than my big old crock pots, great size, works perfect”*
### **What buyers complain about **
**Size-Overall**12%
*“really too large”*
**Cooking Experience**11%
*“Took longer then expected cook time”*
**Heating**9%
*“It just doesn't heat well”*
**Quality-Overall**5%
*“Bad Quality”*
**Durability**5%
*“it recently broke”*
**Non-Stick Coating**3%
*“Coating flakes off easily”*
**Weight Heavy**3%
*“This item is quite heavy”*
**Temperature Control**3%
*“No temperature control”*
**Value For Money**2%
*“$84 piece of garbage”*
**Heat Resistance**2%
*“Not hot enough”*
### **Top return reasons **
**Size-Overall**42%
**Heating**10%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Weight Heavy**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Scratch Resistance**2%
**Color**2%
## **Common questions**
- **Is 9x13 crockpot slow cooker profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the 9x13 crockpot slow cooker niche?**
- 11 brands and 45 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in 9x13 crockpot slow cooker?**
- Top complaints mined from reviews: Size-Overall, Cooking Experience, Heating. The return rate is 4.0%.
- **When does demand for 9x13 crockpot slow cooker peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the 9x13 crockpot slow cooker niche?**
- Listings span $39.55–$128.76; the average listing price is $70.42 (sweet spot $15–$100). The average incumbent carries 1,591 reviews — the moat a new listing must climb.
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