---
title: "9x13 Baking Pan — $792K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x13-baking-pan"
last_updated: "2026-08-09T08:27:14.676Z"
locale: en
meta:
description: "Niche score 51/100 · $792K/yr market · 687K searches/yr · $18.00 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 51/100 · $792K/yr market · 687K searches/yr · $18.00 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Aug 2026."
"og:title": "9x13 Baking Pan — $792K/yr Amazon US Niche (2026) - Flapen"
---
# **9x13 baking pan**
**Worth a look**
Shows a sweet-spot price point ($18.00 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 72Growth 34Conversion 70Competition 38Returns 57Price range 72Avg price 83Brand share 44Review moat 34Quality gap 32
**Avg price**
**Great****$18.00**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$792K**
$792K/yr · 687K searches
**Price range**
**Good****$9.81–$28.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,097.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 9x13 baking pan is a $792K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x13 baking pan market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$900K–$1.1M**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**88**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**18%**
- Farberware32% - GoodCook21% - Nordic Ware16% - Sur La Table6% - DOWAN4% - KitchenAid4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x13-baking-pan/trend)
## **Top 9x13 baking pan search terms**
- **9x13 baking pan**291K/yr+11.8%3.8% conv. - **9 x 13 baking pan**74K/yr-7.5%4.4% conv. - **13x9 baking pan**69K/yr-7.0%4.2% conv. - **9x13 cake pan**38K/yr+13.1%4.1% conv. - **cake pan 9x13**26K/yr+6.5%4.5% conv. - **9x13 pan**29K/yr+24.5%3.7% conv. - **13 x 9 baking pan**25K/yr-6.2%4.5% conv. - **9x13**19K/yr+7.3%2.4% conv. - **cake pans 9x13**12K/yr+73.4%3.2% conv. - **baking pan 9x13**14K/yr+18.1%3.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x13-baking-pan/search-terms)
## **Top 9x13 baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$40K10%$79K15%$119K20%$158K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farberware Nonstick 9x13 Baking Pan - Warp-Resistant Brownie Cake Pan**Farberware**$13.66**4.7★9,716 rev](https://www.amazon.com/dp/B00008W70F) [2**Farberware Nonstick Bakeware Rectangular Cake Pan with Lid Cake Pans For Baking 9-Inch x 13-Inch Gray**Farberware**$21.23**4.7★9,716 rev](https://www.amazon.com/dp/B000VPCF9S) [3**Nordic Ware Natural Aluminum Commercial Cake Pan with Lid Rectangle Pan with Lid Silver 9 x 13**Nordic Ware**$14.59**4.6★2,969 rev](https://www.amazon.com/dp/B00008UA40) [4**Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray**GoodCook**$9.81**4.6★1,220 rev](https://www.amazon.com/dp/B0026RHHX8) [5**GoodCook Set of 2 Nonstick Steel 13 x 9 Cake Baking Pans with Covers Gray**GoodCook**$23.46**4.5★1,059 rev](https://www.amazon.com/dp/B0B9J2D79R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread**Meyeyaia**$21.79**11 rev8mo ago](https://www.amazon.com/dp/B0G1HP7WNV) [**OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 x 13 Cake Pan Storm Blue**OXO**$23.13**160 rev1y ago](https://www.amazon.com/dp/B0DJN4RSG7) [**Martha Stewart Gallen 13 x 9 Inch Rectangular Nonstick Carbon Steel Cake and Baking Pan Teal Durable Bakeware for Even Cooking and Easy Release**Martha Stewart**$15.15**313 rev1y ago](https://www.amazon.com/dp/B0DJG3J6S2) [**Sur La Table Kitchen Essentials Bake Sale 9 X 13 Inch PFOA PFAS PTFE Free Nonstick Roaster/Cake/Baking Pan - Linen White**Sur La Table**$15.61**166 rev2y ago](https://www.amazon.com/dp/B0DBBGZ13B) [**KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch**KitchenAid**$14.93**602 rev2y ago](https://www.amazon.com/dp/B0CZDNZSWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 Rectangular Cake Pan 9 x 13 Inch Non-Stick Baking Pans for Oven Deep Baking Pan Cookie Sheet Tray BPA Free Heavy Duty Carbon Steel Bakeware for Brownie Lasagna Casserole Bread**Meyeyaia**$21.79**4.2★**▲ 166%**](https://www.amazon.com/dp/B0G1HP7WNV) [**Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray**GoodCook**$9.81**4.6★**▲ 56%**](https://www.amazon.com/dp/B0026RHHX8) [**KitchenAid Nonstick Aluminized Steel Cake Pan Dishwasher Safe Pistachio 9 x 13 Inch**KitchenAid**$14.93**4.6★**▲ 55%**](https://www.amazon.com/dp/B0CZDNZSWQ) [**Nordic Ware Natural Aluminum Commercial Rectangular Cake Pan Exterior dimensions 12.9 x 9.5 x 2.5 inches and interior dimensions 12.1 x 8.8 x 2.5 inches**Nordic Ware**$15.46**4.6★**▲ 46%**](https://www.amazon.com/dp/B001TRDQOK) [**Lyellfe 3 Pack Rectangle Baking Pan 13 x 9 Inch**Lyellfe**$21.96**4.3★**▲ 43%**](https://www.amazon.com/dp/B09KLFSZ6D)
**~~View all trending →~~**
## **What buyers say about 9x13 baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**16%
*“Perfect baking pan”*
**Quality-Overall**14%
*“Good and functional product”*
**Ease Of Cleaning**11%
*“Its easy to wash”*
**Size-Overall**8%
*“Good size”*
**Value For Money**6%
*“Great value”*
**Cooking Experience**5%
*“Perfect for toys and cooking”*
**Durability**4%
*“it's holding up great”*
**Advertised Vs Actual Product**4%
*“Exactly as shown”*
**Non-Stick Coating**3%
*“Good non stick pan”*
**Strength**3%
*“it's not flimsy”*
### **What buyers complain about **
**Size-Overall**13%
*“Too small”*
**Durability**12%
*“Broken”*
**Quality-Overall**10%
*“Bad Quality”*
**Rusts/Corrodes**9%
*“They do Rust”*
**Adhesion/Stickiness**6%
*“The sticky stuff”*
**Ease Of Use**5%
*“Lid was hard to remove at first”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Dishwasher Safe**4%
*“Cant be put in dishwasher”*
**Thickness**3%
*“It was really thin material”*
**Cooking Experience**2%
*“Poor Pans”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Scratch Resistance**3%
**Quality-Overall**2%
**Product Condition**2%
**Weight Heavy**2%
**Material Quality**2%
**Sharpness**1%
**Thin**1%
## **Common questions**
- **Is 9x13 baking pan profitable to sell on Amazon United States?**
- The niche generates $792K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 9x13 baking pan niche?**
- 14 brands and 88 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in 9x13 baking pan?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.7%.
- **When does demand for 9x13 baking pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the 9x13 baking pan niche?**
- Listings span $9.81–$28.33; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 3,097 reviews — the moat a new listing must climb.
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