---
title: "9x13 Baking Pan Glass — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x13-baking-pan-glass"
last_updated: "2026-08-09T09:56:09.842Z"
locale: en
meta:
description: "Niche score 37/100 · $320K/yr market · 281K searches/yr · $27.51 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 37/100 · $320K/yr market · 281K searches/yr · $27.51 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x13 Baking Pan Glass — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **9x13 baking pan glass**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 20Conversion 51Competition 29Returns 23Price range 95Avg price 95Brand share 10Review moat 25Quality gap 25
**Avg price**
**Incredible****$27.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.85–$44.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$320K**
$320K/yr · 281K searches
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,403.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, 9x13 baking pan glass is a $320K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x13 baking pan glass market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$275K–$344K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**390**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**2%**
- Pyrex72% - M MCIRCO10% - OXO8% - Amazon Basics4% - KOMUEE3% - ums2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -9.0% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x13-baking-pan-glass/trend)
## **Top 9x13 baking pan glass search terms**
- **pyrex 9x13 baking dish with lid**38K/yr-9.8%5.1% conv. - **pyrex 9x13**28K/yr-17.6%3.9% conv. - **pyrex colors**17K/yr-0.7%0.0% conv. - **pyrex glass baking dish with lid**14K/yr+13.7%1.9% conv. - **glass baking set**15K/yr-7.9%0.5% conv. - **9x13 pyrex baking dish**17K/yr-15.3%6.1% conv. - **pyrex baking dish 9x13**16K/yr-28.2%4.9% conv. - **glass cake pan with lid**12K/yr-6.5%1.8% conv. - **glass 9x13 baking dish with lid**13K/yr-12.5%3.1% conv. - **pyrex 9x13 baking dish**13K/yr+2.4%5.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x13-baking-pan-glass/search-terms)
## **Top 9x13 baking pan glass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$64K30%$96K40%$128K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pyrex Deep 9x13-Inch Glass Baking Dish with Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container**Pyrex**$25.80**4.7★9,028 rev](https://www.amazon.com/dp/B09ZLT4FZJ) [2**Pyrex Colors Tinted (9x13) Glass Baking Dish with BPA-Free Lid Oblong Bakeware Glass Pan For Casserole & Lasagna Dishwasher Freezer Microwave and Pre-Heated Oven Safe Smoke**Pyrex**$19.71**4.7★1,702 rev](https://www.amazon.com/dp/B0BWKZ7F2H) [3**8-Piece Deep Glass Baking Dish Set with Plastic lids Rectangular Glass Bakeware Set with Lids Baking Pans for Lasagna Leftovers Cooking Kitchen Freezer-to-Oven and Dishwasher Gray**M MCIRCO**$38.09**4.4★8,366 rev](https://www.amazon.com/dp/B087QZQX8V) [4**OXO Good Grips Freezer-to-Oven Safe 3 Qt Glass Baking Dish with Lid 9 x 13**OXO**$21.67**4.7★6,268 rev](https://www.amazon.com/dp/B019FHD0FK) [5**Pyrex 233 3-Qt Dish & 233-PC Red Lid (2-Pack) - Made in USA**Pyrex**$30.31**4.7★2,194 rev](https://www.amazon.com/dp/B01IUKIPYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray**Amazon Basics**$30.80**350 rev9mo ago](https://www.amazon.com/dp/B0DW88T64L) [**Pyrex Basics 3 QT Glass Baking Dish With Plastic Lid Casserole Dish Glass Food Container Oven Freezer And Microwave Safe Clear Container**Pyrex**$17.90**14,311 rev3y ago](https://www.amazon.com/dp/B0BZT42FYM) [**Pyrex Colors Tinted (9x13) Glass Baking Dish with BPA-Free Lid Oblong Bakeware Glass Pan For Casserole & Lasagna Dishwasher Freezer Microwave and Pre-Heated Oven Safe Smoke**Pyrex**$19.71**1,702 rev3y ago](https://www.amazon.com/dp/B0BWKZ7F2H) [**Pyrex Deep Glass Baking Dish with Plastic Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container 7x11**Pyrex**$14.85**9,028 rev3y ago](https://www.amazon.com/dp/B0BSKC3GDD) [**Ums 4-Qt (16 x 11 x 2) Glass Baking Dishes for Oven Glass Oven Pan & Tray Bakeware Borosilicate Glass Casserole Dish Cookware Microwave & Oven-Safe Clear Bakeware**ums**$33.48**173 rev3y ago](https://www.amazon.com/dp/B0BGBS5FP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pyrex Basics 3 Quart Glass Oblong Baking Dish Clear 8.9 Inch X 13.2 Inch - 3 Qt**Pyrex**$15.93**4.7★**▲ 247%**](https://www.amazon.com/dp/B00FN3M480) [**Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray**Amazon Basics**$30.80**4.7★**▲ 158%**](https://www.amazon.com/dp/B0DW88T64L) [**Ums 4-Qt (16 x 11 x 2) Glass Baking Dishes for Oven Glass Oven Pan & Tray Bakeware Borosilicate Glass Casserole Dish Cookware Microwave & Oven-Safe Clear Bakeware**ums**$33.48**4.5★**▲ 96%**](https://www.amazon.com/dp/B0BGBS5FP6) [**Pyrex 233 3-Qt Dish & 233-PC Red Lid (2-Pack) - Made in USA**Pyrex**$30.31**4.7★**▲ 88%**](https://www.amazon.com/dp/B01IUKIPYY) [**KOMUEE 8 Pieces Glass Baking Dish with Lids Rectangular Glass Baking Pan Bakeware Set with Lids Baking Pans for Lasagna Leftovers Cooking Kitchen Fridge-to-Oven Gray**KOMUEE**$32.87**4.4★**▲ 73%**](https://www.amazon.com/dp/B08X4KHBKP)
**~~View all trending →~~**
## **What buyers say about 9x13 baking pan glass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Quality cookware”*
**Size-Overall**12%
*“Good size”*
**Advertised Vs Actual Product**10%
*“Exactly what I needed”*
**Baking**10%
*“Good for baking”*
**Value For Money**9%
*“Good price”*
**Cooking Experience**5%
*“Good product for cooking”*
**Gifting Purpose**4%
*“Love it, bought it as a gift”*
**Strength**4%
*“The glass feels sturdy”*
**Ease Of Cleaning**3%
*“It cleans up nicely”*
**Ease Of Use**3%
*“Very useful”*
### **What buyers complain about **
**Quality-Overall**15%
*“Quality control concern”*
**Durability**13%
*“Broken easily”*
**Size-Overall**11%
*“Is NOT true to size”*
**Advertised Vs Actual Product**7%
*“the size was not as advertised”*
**Handle Quality**5%
*“part of the handle came chipped 😞 almost cut my finger”*
**Thickness**4%
*“very thin inside”*
**Ease Of Use**4%
*“so are very difficult to snap on”*
**Product Condition**3%
*“Send me a used broken one”*
**Value For Money**3%
*“Bit expensive,”*
**Ease Of Cleaning**3%
*“It looks dirty”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**7%
**Scratch Resistance**7%
**Value For Money**6%
**Product Condition**6%
**Handle Quality**4%
**Sharpness**4%
**Weight Heavy**3%
**Quality-Overall**3%
**Thickness**2%
## **Common questions**
- **Is 9x13 baking pan glass profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the 9x13 baking pan glass niche?**
- 7 brands and 390 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 9x13 baking pan glass?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 5.7% — above our launch gate.
- **When does demand for 9x13 baking pan glass peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the 9x13 baking pan glass niche?**
- Listings span $14.85–$44.43; the average listing price is $27.51 (sweet spot $15–$100). The average incumbent carries 4,403 reviews — the moat a new listing must climb.
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