---
title: "Search terms — 9x12 frame with mat - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x12-frame-with-mat/search-terms"
last_updated: "2026-08-09T13:12:37.983Z"
locale: en
meta:
  description: "Niche score 47/100 · $90K/yr market · 76K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:description": "Niche score 47/100 · $90K/yr market · 76K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
  "og:title": "Search terms — 9x12 frame with mat - Flapen"
---

# **9x12 frame with mat**

**Skip it**

A small market ($90K/yr) — this niche doesn't clear our bar today.

Market size 22Growth 35Conversion 69Competition 59Returns 47Price range 79Avg price 85Brand share 59Review moat 22Quality gap 27

**Avg price**

**Great****$18.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.76–$47.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$90K**

$90K/yr · 76K searches

**Review moat**

**Bad****8,748.24**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms