---
title: "9x12 Frame with Mat — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x12-frame-with-mat"
last_updated: "2026-08-09T11:09:26.043Z"
locale: en
meta:
description: "Niche score 47/100 · $90K/yr market · 76K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 47/100 · $90K/yr market · 76K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x12 Frame with Mat — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **9x12 frame with mat**
**Skip it**
A small market ($90K/yr) — this niche doesn't clear our bar today.
Market size 22Growth 35Conversion 69Competition 59Returns 47Price range 79Avg price 85Brand share 59Review moat 22Quality gap 27
**Avg price**
**Great****$18.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.76–$47.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$90K**
$90K/yr · 76K searches
**Review moat**
**Bad****8,748.24**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 9x12 frame with mat is a $90K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x12 frame with mat market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$113K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 85%
**Open market**
**22%**
- upsimples20% - Egofine14% - TONES FRAME DESIGN13% - TransGreen12% - Homeforia12% - Americanflat8%
## **Top 9x12 frame with mat search terms**
- **9x12 frame with mat**21K/yr+14.8%5.7% conv. - **9x12 matted frame**15K/yr+25.7%4.5% conv. - **9x12 picture frame with mat**9K/yr+6.2%6.1% conv. - **frame matted to 9x12**6K/yr+21.0%5.6% conv. - **9x12 mat**6K/yr-6.1%2.3% conv. - **9x12 matted opening**6K/yr-24.0%2.9% conv. - **frame with 9x12 mat opening**4K/yr-15.5%4.7% conv. - **9 x 12 frame with mat**4K/yr+5.6%5.0% conv. - **9 x 12 picture frame with mat**4K/yr-9.3%7.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x12-frame-with-mat/search-terms)
## **Top 9x12 frame with mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.88**4.5★41,299 rev](https://www.amazon.com/dp/B0FJLR7MTQ) [2**TONES FRAME DESIGN 12x16 Frame with Mat for 9x12 12x16 Picture Frame Natural Solid Wood Veneer Finish 12 x 16 Frames with Plexiglass Wooden 16x12 Frames for Gallery Wall Photo Art Prints Home Decor**TONES FRAME DESIGN**$18.37**4.4★1,012 rev](https://www.amazon.com/dp/B0D3JDQPWP) [3**Egofine 12x16 Picture Frame Black Covered by Plexiglass Made of Solid Wood Display Pictures 9x12 and 11x14 with Mat or 12x16 Without Mat for Wall Mounting Photo Frame**Egofine**$18.38**4.5★4,917 rev](https://www.amazon.com/dp/B08CXTM3B1) [4**TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Black**TransGreen**$9.91**4.5★214 rev](https://www.amazon.com/dp/B0FPWJWQ7M) [5**Icona Bay - 12x16 Light Oak Picture Frame Fits 11x15 Photos with Mat to 9x12 Image - Modern Style Engineered Wood Poster Frame - Wall Mount Only - Bliss Collection**Icona Bay**$9.45**4.4★920 rev](https://www.amazon.com/dp/B0BVFNG13J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wallwisy 9x12 Wood Frame Solid Oak 9x12 Picture Frame with Mat to 6x8 Natural Oak 12x9 Frames Set of 1**wallwisy**$12.85**991 rev8mo ago](https://www.amazon.com/dp/B0G15Q167Q) [**TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Black**TransGreen**$9.91**214 rev11mo ago](https://www.amazon.com/dp/B0FPWJWQ7M) [**TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Brown**TransGreen**$9.85**214 rev11mo ago](https://www.amazon.com/dp/B0FPX2WPSF) [**upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.88**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLR7MTQ) [**LIVINGTASTE 12x16 Picture Frame with Mat for 9x12 Wooden 12x16 Frames Natural Solid Wood Veneer 12 x 16 Frames with Shatterproof Plexiglass 16x12 Picture Frame for Gallery Wall Photo Home Decor 1 Pack**LIVINGTASTE**$17.66**65 rev1y ago](https://www.amazon.com/dp/B0FJJL19T6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIVINGTASTE 12x16 Picture Frame with Mat for 9x12 Wooden 12x16 Frames Dark Oak Solid Wood Veneer 12 x 16 Frames with Shatterproof Plexiglass Brown 16x12 Picture Frame for Gallery Wall Photo Home Decor 1 Pack**LIVINGTASTE**$14.17**4.4★**▲ 224%**](https://www.amazon.com/dp/B0FJK37P4Y) [**LIVINGTASTE 12x16 Picture Frame with Mat for 9x12 Wooden 12x16 Frames Natural Solid Wood Veneer 12 x 16 Frames with Shatterproof Plexiglass 16x12 Picture Frame for Gallery Wall Photo Home Decor 1 Pack**LIVINGTASTE**$17.66**4.4★**▲ 146%**](https://www.amazon.com/dp/B0FJJL19T6) [**upsimples 12 x 15 Frame Display Pictures 9x12 with Mat or 12x15 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$10.88**4.5★**▲ 109%**](https://www.amazon.com/dp/B0FJLR7MTQ) [**Homeforia 12x16 Black Picture Frame High-End Metal 9x12 Mat Glass**Homeforia**$24.27**4.8★**▲ 99%**](https://www.amazon.com/dp/B089ZSKDHN) [**TransGreen 12x16 Picture Frame Photo Frame Display 9x12 Pictures with Mat or 12x16 without Mat Hang on the Wall Brown**TransGreen**$9.85**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FPX2WPSF)
**~~View all trending →~~**
## **What buyers say about 9x12 frame with mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**39%
*“Beautiful frame”*
**Quality-Overall**20%
*“Great consistent quality”*
**Value For Money**10%
*“Good Price”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Color**2%
*“Colors are bright”*
**Size-Overall**2%
*“accurate size”*
**Ease Of Use**2%
*“Easy to use”*
**Weight Light**2%
*“Lightweight”*
**Wood Quality**1%
*“Good quality wood”*
**Strength**1%
*“Sturdy, well made, actual wood, beautiful craftsmanship, and easy to use and install”*
### **What buyers complain about **
**Frame Quality**21%
*“These frames are awful”*
**Quality-Overall**16%
*“Poor quality control”*
**Advertised Vs Actual Product**10%
*“NOT as advertised”*
**Color**4%
*“Unexpected mat color”*
**Value For Money**4%
*“it feels kind of cheap - still it was under $10”*
**Thickness**4%
*“Super thin and cheap”*
**Wood Quality**4%
*“The wood is like cardboard”*
**Size-Overall**3%
*“All of the frames were slightly different size lenghts”*
**Material Quality**3%
*“The material is also obviously cheap”*
**Strength**3%
*“the plexiglass is very flimsy”*
### **Top return reasons **
**Frame Quality**46%
**Size-Overall**27%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Color**3%
**Material Quality**3%
**Value For Money**2%
**Defective Material/Parts**1%
**Wood Quality**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 9x12 frame with mat profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 9x12 frame with mat niche?**
- 14 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in 9x12 frame with mat?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.3%.
- **What does it cost to enter the 9x12 frame with mat niche?**
- Listings span $6.76–$47.25; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 8,748 reviews — the moat a new listing must climb.
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