---
title: "9x11 Picture Frame — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9x11-picture-frame"
last_updated: "2026-08-09T15:14:42.544Z"
locale: en
meta:
description: "Niche score 43/100 · $167K/yr market · 188K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $167K/yr market · 188K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "9x11 Picture Frame — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **9x11 picture frame**
**Skip it**
A deep review moat (7,011 avg reviews) — this niche doesn't clear our bar today.
Market size 35Growth 40Conversion 84Competition 24Returns 40Price range 52Avg price 29Brand share 50Review moat 23Quality gap 53
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.76–$24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$167K**
$167K/yr · 188K searches
**Avg price**
**Okay****$9.48**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,011.35**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 9x11 picture frame is a $167K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x11 picture frame market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$190K–$237K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**15 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**22%**
- LaVie Home28% - upsimples18% - JCJMY11% - Americanflat10% - QOTIB8% - SESEAT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
5K4KBlack Friday '24Holiday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9x11-picture-frame/trend)
## **Top 9x11 picture frame search terms**
- **9x11 picture frame**69K/yr+5.8%8.3% conv. - **9x11 frame**34K/yr+27.0%6.1% conv. - **11x9 picture frame**20K/yr+22.3%9.7% conv. - **9 x 11 picture frame**20K/yr+11.1%7.8% conv. - **9 x 11 frame**7K/yr+17.4%7.2% conv. - **9 by 11 picture frame**5K/yr+6.2%7.0% conv. - **11 x 9 picture frame**5K/yr-0.4%11.3% conv. - **picture frames 9x11**5K/yr-4.8%6.8% conv. - **11x9 frame**4K/yr+12.7%8.4% conv. - **picture frame 9x11**5K/yr+2.3%8.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9x11-picture-frame/search-terms)
## **Top 9x11 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LaVie Home 9x11 Picture Frame for Wall Display 9x11 Black Picture Frame with HD Plexiglas 9 x 11 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection**LaVie Home**$6.80**4.4★6,741 rev](https://www.amazon.com/dp/B0D4LWFRGH) [2**upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$7.03**4.5★41,299 rev](https://www.amazon.com/dp/B0FJLNTRH7) [3**JCJMY 9x11 Picture Frame Black for Wall Hanging or Tabletop Wall Mounting Horizontally or Vertically 9 x 11 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black**JCJMY**$6.75**4.5★11,068 rev](https://www.amazon.com/dp/B0CFDV4R42) [4**Americanflat 9x11 Picture Frame - Engineered Wood - Black**Americanflat**$10.47**4.6★24,415 rev](https://www.amazon.com/dp/B0CP31R39D) [5**QOTIB 9x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 9 x 11 Frame Photo for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$9.84**4.3★1,645 rev](https://www.amazon.com/dp/B0DYJ84KTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 9x11 Picture Frame for Wall Display 9x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 9 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.54**111 rev4mo ago](https://www.amazon.com/dp/B0GT83SBDX) [**SESEAT 9x11 Picture Frame Rustic Brown Display Pictures for Wall and Tabletop 1 Pack**SESEAT**$7.10**6,275 rev11mo ago](https://www.amazon.com/dp/B0FNR6KB87) [**upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$7.03**41,299 rev1y ago](https://www.amazon.com/dp/B0FJLNTRH7) [**Wood 9x11 Frame Gold Ornate Natural Wooden 11x9in Picture Frames Modern Golden 9 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$14.62**2,085 rev1y ago](https://www.amazon.com/dp/B0F86STSSR) [**Wyxgiv Black 9x11 Picture Frame Set of 2 Lightweight yet Durable Frame**Wyxgiv**$7.94**476 rev1y ago](https://www.amazon.com/dp/B0F3JFFJKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 9x11 Picture Frame for Wall Display 9x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 9 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.54**4.4★**▲ 267%**](https://www.amazon.com/dp/B0GT83SBDX) [**SESEAT 9x11 Picture Frame Rustic Brown Display Pictures for Wall and Tabletop 1 Pack**SESEAT**$7.10**4.4★**▲ 91%**](https://www.amazon.com/dp/B0FNR6KB87) [**Wyxgiv Black 9x11 Picture Frame Set of 2 Lightweight yet Durable Frame**Wyxgiv**$7.94**4.3★**▲ 82%**](https://www.amazon.com/dp/B0F3JFFJKR) [**upsimples 9x11 Picture Frame Display Pictures 6x8 with Mat or 9x11 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$7.03**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FJLNTRH7) [**Wood 9x11 Frame Gold Ornate Natural Wooden 11x9in Picture Frames Modern Golden 9 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$14.62**4.5★**▲ 31%**](https://www.amazon.com/dp/B0F86STSSR)
**~~View all trending →~~**
## **What buyers say about 9x11 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**31%
*“Cool looking frame”*
**Size-Overall**8%
*“The fit was perfect”*
**Advertised Vs Actual Product**7%
*“It does the job”*
**Quality-Overall**7%
*“Great quality”*
**Value For Money**6%
*“great price”*
**Strength**6%
*“Sturdy and beautiful”*
**Breathability**6%
*“This frame is absolutely breathe taking”*
**Image/Picture Clarity**6%
*“Absolutely perfect for our granddaughters pictures”*
**Material Quality**6%
*“Totally cool with having plastic in place of glass”*
**Ease Of Use**3%
*“Simple Effective”*
### **What buyers complain about **
**Frame Quality**37%
*“terrible frame”*
**Quality-Overall**20%
*“Very cheap made”*
**Material Quality**12%
*“Its cheaply made out of cardboard”*
**Value For Money**8%
*“So cheap, not worthy of hanging”*
**Strength**6%
*“its really flimsy and the fasteners in back are the pull up and down ones and they feel they may break”*
**Durability**3%
*“It broke the instant I took the plastic off of it”*
**Size-Overall**3%
*“The faux wood border is absolutely tiny”*
**Thickness**3%
*“It's super thin and flimsy”*
**Color**2%
*“mat color is not pure white”*
### **Top return reasons **
**Frame Quality**53%
**Size-Overall**27%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Material Quality**2%
**Quality-Overall**1%
**Defective Material/Parts**1%
**Scratch Resistance**1%
**Functionality-Overall**1%
**Display Colors**1%
## **Common questions**
- **Is 9x11 picture frame profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 9x11 picture frame niche?**
- 15 brands and 21 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in 9x11 picture frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.8%.
- **When does demand for 9x11 picture frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 9x11 picture frame niche?**
- Listings span $5.76–$24.96; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 7,011 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)