---
title: "Trend — 95th birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/95th-birthday-decorations/trend"
last_updated: "2026-08-06T22:29:21.657Z"
locale: en
meta:
  description: "Niche score 53/100 · $90K/yr market · 93K searches/yr · $13.07 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $90K/yr market · 93K searches/yr · $13.07 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 95th birthday decorations - Flapen"
---

# **95th birthday decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 23Growth 22Conversion 77Competition 84Returns 56Price range 62Avg price 59Brand share 90Review moat 71Quality gap 19

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****651.65**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.39–$30.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.07**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$90K**

$90K/yr · 93K searches

**Growth**

**Bad****-6.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend