---
title: "Search terms — 90s balloons - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/90s-balloons/search-terms"
last_updated: "2026-08-09T13:09:44.768Z"
locale: en
meta:
  description: "Niche score 56/100 · $40K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $40K/yr market · 59K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 90s balloons - Flapen"
---

# **90s balloons**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 52Conversion 57Competition 78Returns 49Price range 49Avg price 69Brand share 94Review moat 81Quality gap 50

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****370.03**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.22**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+23.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****$6.90–$22.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$40K**

$40K/yr · 59K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms