---
title: "9 Candle — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/9-candle"
last_updated: "2026-08-06T04:19:16.826Z"
locale: en
meta:
description: "Niche score 53/100 · $126K/yr market · 185K searches/yr. Prices mostly outside the sweet spot ($3.62–$7.89) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $126K/yr market · 185K searches/yr. Prices mostly outside the sweet spot ($3.62–$7.89) keeps it on the watch list. Data updated Jul 2026."
"og:title": "9 Candle — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **9 candle**
**Worth a look**
Shows searches that convert (11.5% search→purchase), but prices mostly outside the sweet spot ($3.62–$7.89) keeps it on the watch list.
Market size 29Growth 30Conversion 93Competition 80Returns 79Price range 0Avg price 17Brand share 87Review moat 68Quality gap 21
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****764.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$126K**
$126K/yr · 185K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.62–$7.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 9 candle is a $126K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9 candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**46%**
- PHD CAKE12% - IDIJOLI11% - KENJOVIVO9% - LASILE9% - MTLEE7% - CAKE CODE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/9-candle/trend)
## **Top 9 candle search terms**
- **9 candle**52K/yr+8.3%7.7% conv. - **9 birthday candle**36K/yr+3.9%6.9% conv. - **number 9 candle**26K/yr+8.2%5.1% conv. - **9 candle for birthday cake girl**18K/yr+0.3%7.7% conv. - **9 candle for birthday cake boy**12K/yr-7.5%7.2% conv. - **birthday candle 9**8K/yr+14.1%7.8% conv. - **number 9 birthday candle**8K/yr+18.8%5.2% conv. - **9th birthday candle**7K/yr-7.8%5.9% conv. - **candle 9**5K/yr+3.6%6.8% conv. - **number 9 candle for girls**5K/yr-10.2%7.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/9-candle/search-terms)
## **Top 9 candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IDIJOLI Pastel Macaron 9th Birthday Candle Sweet Pink Number 9 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.96**4.8★254 rev](https://www.amazon.com/dp/B0FK9Z8PM1) [2**Number Birthday Candles(9 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party**KENJOVIVO**$5.93**4.7★1,755 rev](https://www.amazon.com/dp/B09Z25P1QB) [3**Cute Number 9 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.96**5.0★4 rev](https://www.amazon.com/dp/B0FMS5FSXR) [4**MTLEE Number 9 Birthday Candle with 12 Pcs Spiral Candles for Girls Macaron Pastel Rainbow Unicorn Pink Cake Topper for Sweet Theme Party Decoration**MTLEE**$7.69**4.6★119 rev](https://www.amazon.com/dp/B0CX15SB3Y) [5**CAKE CODE 2.76 Inch Diamond Gold 9 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration**CAKE CODE**$5.00**4.8★627 rev](https://www.amazon.com/dp/B0BGQFMWD9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9 Birthday Candle for 9th Pink and Purple Birthday Decorations for Girls Number 9 Candle for 9th Birthday Decorations 9 Cake Topper for Girls 9 Year Old Party Decor Supplies Favors**GloryMo**$4.71**5 rev7mo ago](https://www.amazon.com/dp/B0G5PJZN9N) [**FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 9 Candle Cake Topper for Purple Fairy Birthday Party Decorations**FAMGift**$5.97**255 rev8mo ago](https://www.amazon.com/dp/B0FWJCT8JZ) [**IDIJOLI Pastel Macaron 9th Birthday Candle Sweet Pink Number 9 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.96**254 rev10mo ago](https://www.amazon.com/dp/B0FK9Z8PM1) [**Number 9 Birthday Candle Pink Bow Birthday Candles Glitter Candle Cake Topper Happy Birthday Cake Decoration Gifts Anniversary Party Supplies for Girl**LASILE**$4.96**124 rev10mo ago](https://www.amazon.com/dp/B0FR5BTL8D) [**Cute Number 9 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.96**4 rev11mo ago](https://www.amazon.com/dp/B0FMS5FSXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Number 9 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.96**5.0★**▲ 179%**](https://www.amazon.com/dp/B0FMS5FSXR) [**9 Birthday Candle for 9th Pink and Purple Birthday Decorations for Girls Number 9 Candle for 9th Birthday Decorations 9 Cake Topper for Girls 9 Year Old Party Decor Supplies Favors**GloryMo**$4.71**4.0★**▲ 155%**](https://www.amazon.com/dp/B0G5PJZN9N) [**FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 9 Candle Cake Topper for Purple Fairy Birthday Party Decorations**FAMGift**$5.97**4.8★**▲ 140%**](https://www.amazon.com/dp/B0FWJCT8JZ) [**IDIJOLI Pastel Macaron 9th Birthday Candle Sweet Pink Number 9 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.96**4.8★**▲ 75%**](https://www.amazon.com/dp/B0FK9Z8PM1) [**Number Birthday Candles(9 Candle Red) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party**KENJOVIVO**$5.90**4.7★**▲ 71%**](https://www.amazon.com/dp/B0BXC8L2HM)
**~~View all trending →~~**
## **What buyers say about 9 candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“vibrant colors”*
**Quality-Overall**15%
*“Very beautifully made”*
**Brightness/Shine/Glow**15%
*“They are bright”*
**Advertised Vs Actual Product**13%
*“Exactly what I needed”*
**Value For Money**8%
*“Worth your money”*
**Size-Overall**5%
*“The size is good”*
**Ease Of Use**3%
*“Fun and easy to use”*
**Design-Overall**3%
*“The design was beautiful”*
**Durability**3%
*“Durable”*
**Strength**2%
*“sturdy and worked”*
### **What buyers complain about **
**Durability**14%
*“it was broken in half”*
**Size-Overall**10%
*“smaller than I expected”*
**Color**9%
*“Some are more colored than others”*
**Quality-Overall**9%
*“Burns too quickly - poor quality”*
**Value For Money**9%
*“Little expensive for one candle”*
**Strength**7%
*“Thin-fragile and multiple came broken, flame is okay”*
**Thickness**7%
*“its not quite as thick as I expected”*
**Smell**5%
*“No scent to it”*
**Advertised Vs Actual Product**3%
*“boring compared to the product pictures”*
**Natural Resource Wastage**3%
*“Completely waste of money and time”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**17%
**Color**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Smell**3%
**Functionality-Overall**2%
**Product Condition**2%
**Display Colors**1%
## **Common questions**
- **Is 9 candle profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 50 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 9 candle niche?**
- 35 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in 9 candle?**
- Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 1.8%.
- **When does demand for 9 candle peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 9 candle niche?**
- Listings span $3.62–$7.89; the average listing price is $5.95 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.
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