---
title: "8x8 Baking Pan — $889K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8x8-baking-pan"
last_updated: "2026-08-09T06:08:50.150Z"
locale: en
meta:
description: "Niche score 46/100 · $889K/yr market · 784K searches/yr · $14.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $889K/yr market · 784K searches/yr · $14.53 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "8x8 Baking Pan — $889K/yr Amazon US Niche (2026) - Flapen"
---
# **8x8 baking pan**
**Skip it**
A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 18Conversion 78Competition 17Returns 86Price range 50Avg price 71Brand share 31Review moat 44Quality gap 18
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$889K**
$889K/yr · 784K searches
**Avg price**
**Good****$14.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.22–$23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,090.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, 8x8 baking pan is a $889K/yr Amazon United States market (784K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8x8 baking pan market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$872K–$1.2M**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**348**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**10%**
- GoodCook50% - Nordic Ware13% - USA Pan12% - Farberware6% - OXO5% - DOWAN3% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8x8-baking-pan/trend)
## **Top 8x8 baking pan search terms**
- **8x8 baking pan**249K/yr-21.0%7.6% conv. - **square cake pan**114K/yr-1.5%1.4% conv. - **square baking pan**91K/yr-13.9%3.7% conv. - **8x8 pan**38K/yr+24.0%6.7% conv. - **8x8 baking dish**69K/yr-38.5%3.2% conv. - **8 x 8 baking pan**45K/yr-18.6%7.2% conv. - **square baking dish**33K/yr-23.0%1.6% conv. - **square cake pans**23K/yr+7.0%0.5% conv. - **8 inch square baking pan**21K/yr-19.4%7.2% conv. - **8 square baking pan**12K/yr-4.8%5.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8x8-baking-pan/search-terms)
## **Top 8x8 baking pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$178K30%$267K40%$356K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch**GoodCook**$10.63**4.7★1,464 rev](https://www.amazon.com/dp/B0C2R9BYC6) [2**GoodCook Everyday Nonstick Steel Square Pan 8 Gray**GoodCook**$6.22**4.6★4,093 rev](https://www.amazon.com/dp/B0026RHHZ6) [3**Nordic Ware - 47500 Nordic Ware Naturals Aluminum Commercial 8 x 8 Square Cake Pan 8 by 8 inches Silver**Nordic Ware**$13.90**4.8★2,533 rev](https://www.amazon.com/dp/B06XT59LF6) [4**USA Pan Bakeware Nonstick Square Cake Pan 8 Inch Aluminized Steel**USA Pan**$21.10**4.7★2,896 rev](https://www.amazon.com/dp/B0029JMMRE) [5**Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray**Farberware**$11.27**4.8★5,616 rev](https://www.amazon.com/dp/B00008W70H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAKETIME Non-Stick Silicone Square Brownie Pan with Metal Reinforced Frame 8x8 Inch Dishwasher Safe baking Cake Dish BPA Free Even Heating Baking Pan for Making Cakes Brownies Bread**CAKETIME**$9.93**25 rev3mo ago](https://www.amazon.com/dp/B0GYNYJR19) [**KCKHFA Silicone Square Brownie Pan 2 Pack 8x8 Baking Pan for Brownies Cakes Bread Pie & Lasagna**KCKHFA**$10.02**251 rev1y ago](https://www.amazon.com/dp/B0FF42HM21) [**OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue**OXO**$16.62**331 rev1y ago](https://www.amazon.com/dp/B0DJPMMSQY) [**Spmarkt 2-Pack 8 inch Square Baking Pan Non-Stick Square Cake Pan for Cakes Lasagna Brownies 8x8 Baking Pan Even Heating Easy to Clean Light Blue**Spmarkt**$14.09**376 rev2y ago](https://www.amazon.com/dp/B0DBQ5FL6T) [**DOWAN 8x8 Baking dish Square Baking Pan Ceramic Casserole Dishes for Oven Cake Pan with Handle for Brownie Lasagna Casserole 2 Quart Home Gift Bright White**DOWAN**$23.91**4,104 rev2y ago](https://www.amazon.com/dp/B0D7LVJTL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CAKETIME Non-Stick Silicone Square Brownie Pan with Metal Reinforced Frame 8x8 Inch Dishwasher Safe baking Cake Dish BPA Free Even Heating Baking Pan for Making Cakes Brownies Bread**CAKETIME**$9.93**4.7★**▲ 326%**](https://www.amazon.com/dp/B0GYNYJR19) [**GoodCook Everyday Nonstick Steel Square Pan 8 Gray**GoodCook**$6.22**4.6★**▲ 68%**](https://www.amazon.com/dp/B0026RHHZ6) [**OXO Good Grips Freezer-to-Oven Safe 2 Qt Glass Baking Dish with Lid 8 x 8**OXO**$19.85**4.7★**▲ 30%**](https://www.amazon.com/dp/B019FHD46A) [**USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel**USA Pan**$22.64**4.8★**▲ 25%**](https://www.amazon.com/dp/B002UNMZO4) [**Spmarkt 2-Pack 8 inch Square Baking Pan Non-Stick Square Cake Pan for Cakes Lasagna Brownies 8x8 Baking Pan Even Heating Easy to Clean Light Blue**Spmarkt**$14.09**4.8★**— 3%**](https://www.amazon.com/dp/B0DBQ5FL6T)
**~~View all trending →~~**
## **What buyers say about 8x8 baking pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**19%
*“Easy Baking”*
**Quality-Overall**13%
*“The quality is just as it's advertised”*
**Ease Of Cleaning**11%
*“Cleans up great”*
**Cooking Experience**9%
*“Great pan”*
**Size-Overall**8%
*“Good size”*
**Value For Money**6%
*“Excellent value”*
**Non-Stick Coating**5%
*“Good non stick pan”*
**Strength**3%
*“its that sturdy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Weight Heavy**2%
*“Good heavy pan”*
### **What buyers complain about **
**Rusts/Corrodes**13%
*“Rust”*
**Size-Overall**10%
*“The size isnt what I expected”*
**Strength**9%
*“Not sturdy”*
**Thickness**6%
*“Thin”*
**Durability**5%
*“How it breaks”*
**Adhesion/Stickiness**5%
*“it also did not stick”*
**Dishwasher Safe**4%
*“Not dishwasher safe”*
**Quality-Overall**4%
*“Junk”*
**Non-Stick Coating**3%
*“Then begins to chip”*
**Ease Of Use**3%
*“Cant use this”*
### **Top return reasons **
**Size-Overall**58%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Scratch Resistance**4%
**Material Quality**3%
**Quality-Overall**2%
**Rusts/Corrodes**2%
**Functionality-Overall**2%
**Weight Heavy**2%
**Dishwasher Safe**2%
## **Common questions**
- **Is 8x8 baking pan profitable to sell on Amazon United States?**
- The niche generates $889K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 8x8 baking pan niche?**
- 10 brands and 348 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in 8x8 baking pan?**
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Strength. The return rate is 1.5%.
- **When does demand for 8x8 baking pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the 8x8 baking pan niche?**
- Listings span $6.22–$23.91; the average listing price is $14.53 (sweet spot $15–$100). The average incumbent carries 2,090 reviews — the moat a new listing must climb.
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