---
title: "8x8 Baking Dish — $334K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8x8-baking-dish"
last_updated: "2026-08-09T10:10:48.038Z"
locale: en
meta:
description: "Niche score 50/100 · $334K/yr market · 240K searches/yr · $23.69 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 50/100 · $334K/yr market · 240K searches/yr · $23.69 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "8x8 Baking Dish — $334K/yr Amazon US Niche (2026) - Flapen"
---
# **8x8 baking dish**
**Worth a look**
Shows a sweet-spot price point ($23.69 avg), but soft demand (-24.2% this quarter) keeps it on the watch list.
Market size 53Growth 13Conversion 66Competition 67Returns 35Price range 83Avg price 95Brand share 66Review moat 45Quality gap 25
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.75–$44.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$334K**
$334K/yr · 240K searches
**Review moat**
**Okay****1,999.06**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 8x8 baking dish is a $334K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8x8 baking dish market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$237K–$296K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**344**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 83%
**Open market**
**27%**
- Anchor Hocking17% - OXO16% - Pyrex13% - CGNWEEPS12% - Vitrignis7% - DOWAN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8x8-baking-dish/trend)
## **Top 8x8 baking dish search terms**
- **8x8 glass baking dish**46K/yr-41.4%6.1% conv. - **8x8 glass baking dish with lid**25K/yr+2.7%4.0% conv. - **square glass baking dish**18K/yr-24.6%3.5% conv. - **8x8 baking dish with lid**18K/yr-26.2%2.3% conv. - **pyrex 8x8 baking dish**15K/yr-29.8%3.6% conv. - **8x8 ceramic baking dish**10K/yr-3.8%1.6% conv. - **8x8 pyrex baking dish**13K/yr-33.7%6.8% conv. - **8x8 glass baking pan**5K/yr+147.0%5.7% conv. - **square baking dish with lid**10K/yr-15.0%1.0% conv. - **8 x 8 glass baking dish**13K/yr-49.9%7.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8x8-baking-dish/search-terms)
## **Top 8x8 baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$17K10%$33K15%$50K20%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OXO Good Grips Freezer-to-Oven Safe 2 Qt Glass Baking Dish with Lid 8 x 8**OXO**$19.85**4.7★3,132 rev](https://www.amazon.com/dp/B019FHD46A) [2**CGNWEEPS 88in Square Glass Baking Dish 1.6QT Glass Baking Pan Baking Dishes for Oven**CGNWEEPS**$20.74**4.5★235 rev](https://www.amazon.com/dp/B0DS9NDG68) [3**Anchor Hocking Glass Square Baking Dish 8 Inch 1 Count**Anchor Hocking**$17.96**4.6★144 rev](https://www.amazon.com/dp/B017082Z3E) [4**Anchor Hocking Glass Baking Dishes for Oven 8 Inch Square Glass Cake Pan with TrueFit Cherry Lid**Anchor Hocking**$25.79**4.7★5,955 rev](https://www.amazon.com/dp/B00DI8B4JC) [5**Pyrex 222 2-Quart Clear Square Glass Baking Dish - Made in USA**Pyrex**$31.15**4.7★2,333 rev](https://www.amazon.com/dp/B00FN3M59S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Inch Glass Cake Pan Tempered Glass Baking Dish for Oven Square Glass Casserole Dish 8x8 Microwave & Dishwasher Safe Sturdy Brownie Pan for Meatloaf Cornbread & Desserts**Generic**$9.75**7 rev1mo ago](https://www.amazon.com/dp/B0H4JXMM1Z) [**8 x 8 Glass Cake Pan Oven Safe Glass Brownie Pan - Dishwasher Microwave & Freezer Safe Perfect for Brownies Lemon Bars Casseroles & Easy Cleanup**Generic**$10.55**2 rev4mo ago](https://www.amazon.com/dp/B0GWD7KVK1) [**Vitrignis 8x8 Glass Baking Dish With Bpa-Free Lid - 2.6 Qt Deep Square Baking Pan For Casserole & Lasagna Dishwasher Freezer Microwave**Vitrignis**$23.56**68 rev8mo ago](https://www.amazon.com/dp/B0G4M69FQ1) [**Libbey Bakers Premium 2 Piece Glass Baking Dish Set Stackable Casserole Dish with Lid Set Baking Glassware for Casseroles Lasagna Brownies**Libbey**$40.93**9 rev10mo ago](https://www.amazon.com/dp/B0FQPQFGT3) [**Vitrignis Glass Baking Dish - 1.9qt Square 8x8 Baking Pan - Glass Baking Dishes For Oven**Vitrignis**$20.18**68 rev11mo ago](https://www.amazon.com/dp/B0FNQ1F49X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Inch Glass Cake Pan Tempered Glass Baking Dish for Oven Square Glass Casserole Dish 8x8 Microwave & Dishwasher Safe Sturdy Brownie Pan for Meatloaf Cornbread & Desserts**Generic**$9.75**4.4★**▲ 400%**](https://www.amazon.com/dp/B0H4JXMM1Z) [**8 x 8 Glass Cake Pan Oven Safe Glass Brownie Pan - Dishwasher Microwave & Freezer Safe Perfect for Brownies Lemon Bars Casseroles & Easy Cleanup**Generic**$10.55**5.0★**▲ 389%**](https://www.amazon.com/dp/B0GWD7KVK1) [**Vitrignis 8x8 Glass Baking Dish With Bpa-Free Lid - 2.6 Qt Deep Square Baking Pan For Casserole & Lasagna Dishwasher Freezer Microwave**Vitrignis**$23.56**4.5★**▲ 228%**](https://www.amazon.com/dp/B0G4M69FQ1) [**Vitrignis Glass Baking Dish - 1.9qt Square 8x8 Baking Pan - Glass Baking Dishes For Oven**Vitrignis**$20.18**4.5★**▲ 147%**](https://www.amazon.com/dp/B0FNQ1F49X) [**M MCIRCO \[80 oz & 36 oz Extra Large Glass Food Storage/Baking Containers Set with Lids 2 Pack 80 oz(10 cup)&2 Pack 36 oz (4.5 cup) Airtight Glass Container Microwave Oven Freezer and Dishwasher**M MCIRCO**$29.74**4.6★**▲ 108%**](https://www.amazon.com/dp/B0BWHKVXMP)
**~~View all trending →~~**
## **What buyers say about 8x8 baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Size-Overall**14%
*“The size is what makes me so pleased”*
**Baking**12%
*“Evenly bakes”*
**Advertised Vs Actual Product**7%
*“they work just as promised”*
**Value For Money**7%
*“Good for the price”*
**Ease Of Cleaning**5%
*“Cleans up easily”*
**Cooking Experience**5%
*“Awesome pan, cooks evenly and well”*
**Storage Capacity**3%
*“Very nice set for storage”*
**Strength**3%
*“Sturdy Baking Dish”*
**Durability**3%
*“very durable”*
### **What buyers complain about **
**Size-Overall**12%
*“The size isnt what I expected”*
**Quality-Overall**12%
*“Cheap product”*
**Durability**10%
*“Broken easily”*
**Thickness**6%
*“This baking pan seems okay however kind of thin material”*
**Strength**5%
*“FRAGILE”*
**Rusts/Corrodes**4%
*“Easy to rust”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Value For Money**3%
*“costly”*
**Dishwasher Safe**3%
*“Some have broke in the dishwasher”*
**Ease Of Use**3%
*“its impossible to take off”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Scratch Resistance**5%
**Product Condition**5%
**Quality-Overall**3%
**Weight Heavy**3%
**Sharpness**2%
**Handle Quality**2%
**Thickness**2%
## **Common questions**
- **Is 8x8 baking dish profitable to sell on Amazon United States?**
- The niche generates $334K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 8x8 baking dish niche?**
- 16 brands and 344 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in 8x8 baking dish?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.2%.
- **When does demand for 8x8 baking dish peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the 8x8 baking dish niche?**
- Listings span $9.75–$44.43; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 1,999 reviews — the moat a new listing must climb.
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