---
title: "8x12 Picture Frame with Mat — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8x12-picture-frame-with-mat"
last_updated: "2026-08-09T08:54:55.675Z"
locale: en
meta:
description: "Niche score 38/100 · $50K/yr market · 38K searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 38/100 · $50K/yr market · 38K searches/yr · $20.27 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "8x12 Picture Frame with Mat — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **8x12 picture frame with mat**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 71Competition 39Returns 47Price range 76Avg price 88Brand share 38Review moat 24Quality gap 28
**Avg price**
**Great****$20.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.37–$46.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,656.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, 8x12 picture frame with mat is a $50K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8x12 picture frame with mat market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$81K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **15.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**13%**
- Americanflat38% - PEALSN14% - wallwisy14% - Golden State Art13% - Hongkee5% - upsimples4% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -12.0% search growth over the last 90 days.
2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8x12-picture-frame-with-mat/trend)
## **Top 8x12 picture frame with mat search terms**
- **8x12 picture frame with mat**16K/yr-34.6%5.8% conv. - **8x12 matted frame**10K/yr+4.8%4.6% conv. - **8x12 frame with mat**8K/yr+21.6%5.9% conv. - **8x12 mat**4K/yr-1.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8x12-picture-frame-with-mat/search-terms)
## **Top 8x12 picture frame with mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black**Americanflat**$16.96**4.7★24,084 rev](https://www.amazon.com/dp/B018T7Y8TO) [2**PEALSN 11x17 Picture Frame Display Pictures 8 x 12 with Mat Black**PEALSN**$8.42**4.4★5,277 rev](https://www.amazon.com/dp/B0C1463HHZ) [3**11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall Set of 1**wallwisy**$19.31**4.6★991 rev](https://www.amazon.com/dp/B0F9V6H4BG) [4**upsimples 8x12 Picture Frame Display Pictures 6x8 with Mat or 8x12 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$5.37**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQZ2FCJ) [5**Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Set of 2 - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall - Black**Americanflat**$27.93**4.7★3,678 rev](https://www.amazon.com/dp/B09JWYNC6Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homeforia 11x17 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 17 Photo Frames with Mat 8 by 12 for Wall 11by17 Dark Wooden Frames Matted to 8x12 inch Print Tempered Glass Wall Kit Set of 1**Homeforia**$46.62**453 rev9mo ago](https://www.amazon.com/dp/B0DRW2LRHQ) [**JCJMY 12x15 Picture Frame with Mat Display 8x12 with Mat or 12 x 15 without Mat Wood 12 by 15 Photo Frames for Wall Hanging 1 Pack Deep Brown**JCJMY**$9.65**67 rev1y ago](https://www.amazon.com/dp/B0FJL8HVWV) [**11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall Set of 1**wallwisy**$19.31**991 rev1y ago](https://www.amazon.com/dp/B0F9V6H4BG) [**puthiac 8x12 Solid Oak Wood Picture Frame Fits 6x8 with Mat or 8x12 Without Mat Wall or Tabletop Display with Stand Vertical or Horizontal Plexi Front 1 Pack Natural Oak**puthiac**$13.75**2,212 rev1y ago](https://www.amazon.com/dp/B0F8NK4G2G) [**Hongkee 8x12 Picture Frame with Glass Display Pictures 6x9 with Mat or 8 x 12 without Mat - Wall and Tabletop 8 by 12 Photo Wooden Frames (Black 1 Pack)**Hongkee**$14.04**1,584 rev1y ago](https://www.amazon.com/dp/B0DY1NJQMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JCJMY 12x15 Picture Frame with Mat Display 8x12 with Mat or 12 x 15 without Mat Wood 12 by 15 Photo Frames for Wall Hanging 1 Pack Deep Brown**JCJMY**$9.65**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FJL8HVWV) [**Homeforia 11x17 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 17 Photo Frames with Mat 8 by 12 for Wall 11by17 Dark Wooden Frames Matted to 8x12 inch Print Tempered Glass Wall Kit Set of 1**Homeforia**$46.62**4.9★**▲ 232%**](https://www.amazon.com/dp/B0DRW2LRHQ) [**Golden State Art Acid-Free Pack of 25 12x12 Black Picture Mats Mattes with White Core Bevel Cut for 8x8 Photo + Backing + Bags**Golden State Art**$43.74**4.7★**▲ 229%**](https://www.amazon.com/dp/B01MECYGSN) [**Americanflat 12x16 Picture Frame with Shatter-Resistant Glass - Use as 8x12 Frame with Mat or Display 12x16 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Dark Oak**Americanflat**$16.76**4.5★**▲ 195%**](https://www.amazon.com/dp/B096HWD6L4) [**Golden State Art 8x12 Picture Frames - Brown Solid Wood with Glass - Rounded Corner 12x8 Picture Frame Matted to 7x9 Photos - Wall or Tabletop Decor Display**Golden State Art**$26.95**4.6★**▲ 67%**](https://www.amazon.com/dp/B0DSCHNJ8K)
**~~View all trending →~~**
## **What buyers say about 8x12 picture frame with mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**40%
*“Beautiful frame”*
**Quality-Overall**13%
*“Excellent Quality”*
**Value For Money**12%
*“definitely worth the price”*
**Size-Overall**8%
*“Perfect fit Came on time”*
**Advertised Vs Actual Product**7%
*“Item as advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Weight Light**3%
*“are very lightweight”*
**Gifting Purpose**2%
*“it made a beautiful gift”*
**Color**1%
*“really love the color options they offer”*
**Strength**1%
*“Sturdy, not flimsy”*
### **What buyers complain about **
**Quality-Overall**26%
*“Not the highest quality item”*
**Frame Quality**19%
*“Another worthless frame sent back”*
**Advertised Vs Actual Product**10%
*“false advertising”*
**Size-Overall**10%
*“Not the right size”*
**Measurement/Reading Accuracy**4%
*“Measurements are inaccurate”*
**Material Quality**4%
*“Plexiglass not real glass”*
**Paint Quality**4%
*“Every frame has spots where the black vinyl or paint on the frame is bubbling or not completely adhered to frame”*
**Thickness**4%
*“could use little thicker”*
**Thin**2%
*“thin,”*
**Scratch Resistance**1%
*“the plexiglass was scratchec”*
### **Top return reasons **
**Frame Quality**48%
**Size-Overall**32%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Color**2%
**Value For Money**2%
**Quality-Overall**1%
**Wood Quality**1%
**Scratch Resistance**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is 8x12 picture frame with mat profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the 8x12 picture frame with mat niche?**
- 13 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in 8x12 picture frame with mat?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Advertised Vs Actual Product. The return rate is 3.3%.
- **When does demand for 8x12 picture frame with mat peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 8x12 picture frame with mat niche?**
- Listings span $5.37–$46.62; the average listing price is $20.27 (sweet spot $15–$100). The average incumbent carries 5,656 reviews — the moat a new listing must climb.
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