---
title: "8x10 Frame Mat — $120K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8x10-frame-mat"
last_updated: "2026-08-09T07:40:02.287Z"
locale: en
meta:
description: "Niche score 44/100 · $120K/yr market · 169K searches/yr · $20.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $120K/yr market · 169K searches/yr · $20.65 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "8x10 Frame Mat — $120K/yr Amazon US Niche (2026) - Flapen"
---
# **8x10 frame mat**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 79Conversion 43Competition 37Returns 54Price range 71Avg price 89Brand share 9Review moat 17Quality gap 35
**Avg price**
**Great****$20.65**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+69.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$7.04–$34.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$120K**
$120K/yr · 169K searches
**Review moat**
**Bad****18,162**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 8x10 frame mat is a $120K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8x10 frame mat market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$165K–$207K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**2%**
- upsimples64% - Americanflat16% - Vittanly7% - MCS6% - Egofine2% - ENJOYBASICS2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +69.5% search growth over the last 90 days.
4K3KBlack Friday '25Holiday '25Spike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8x10-frame-mat/trend)
## **Top 8x10 frame mat search terms**
- **upsimples 11x14 picture frame set of 5 display pictures 8x10 with mat or 11x14 without mat wall gallery photo frames black**21K/yr+304.3%0.6% conv. - **oversized picture frames**8K/yr+838.3%0.7% conv. - **upsimples - portarretratos de 11 x 14 para galera de fotografas en la pared - marcos para fotos de 8 x 10 pulgadas con paspart o de 11 x 14 pulgadas sin paspart 5 unidades color negro**5K/yr+259.1%0.2% conv. - **upsimples 11x14 picture frame**13K/yr+17.3%10.1% conv. - **americanflat picture frames**13K/yr+16.2%0.9% conv. - **big frames**11K/yr+18.0%0.3% conv. - **american flat picture frame**11K/yr+12.7%1.7% conv. - **large black frame**10K/yr+8.6%0.8% conv. - **large black picture frames**8K/yr+26.1%0.7% conv. - **americanflat**8K/yr+0.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8x10-frame-mat/search-terms)
## **Top 8x10 frame mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black**upsimples**$22.26**4.6★72,210 rev](https://www.amazon.com/dp/B07VQZSLDW) [2**upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$7.38**4.5★41,299 rev](https://www.amazon.com/dp/B0BQR2BQYZ) [3**Americanflat 11x14 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x14 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black**Americanflat**$11.28**4.7★24,084 rev](https://www.amazon.com/dp/B00YSHENGS) [4**Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black**Vittanly**$8.17**4.6★3,625 rev](https://www.amazon.com/dp/B0CDGJF8JC) [5**Americanflat Kids Artwork Frame Changeable (Black) - Magnetic Door Holds 100 Art Pieces - 8.5x11 Letter Size Display with Mat or 10x12.5 Without Mat - My Mini Masterpiece**Americanflat**$17.00**4.6★7,466 rev](https://www.amazon.com/dp/B07J9PK3JJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display**Vittanly**$27.61**1,006 rev1y ago](https://www.amazon.com/dp/B0DYSSHDKM) [**Americanflat 11x14 Picture Frame - Matted to 8x10 - Engineered Wood - Black**Americanflat**$14.57**198 rev1y ago](https://www.amazon.com/dp/B0DXMMHNJC) [**11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1**wallwisy**$14.66**991 rev1y ago](https://www.amazon.com/dp/B0DPV9TDZN) [**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.04**1,882 rev1y ago](https://www.amazon.com/dp/B0DG8SSSDD) [**upsimples 11x14 Picture Frame Natural Solid Wooden Picture Frames Display 8x10 with Mat or 11 x 14 Without Vertical or Horizontal Wall Hanging 1 Pack Natural**upsimples**$10.09**1,115 rev1y ago](https://www.amazon.com/dp/B0DF7JHP9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vittanly 15 Pack Picture Frames Collage Wall Decor Wall/Tabletop Display**Vittanly**$27.61**4.6★**▲ 136%**](https://www.amazon.com/dp/B0DYSSHDKM) [**Egofine 8x10 White Picture Mats Pack of 6 Frame Mattes for 5x7 Pictures Acid Free 1.2mm Thickness with Core Bevel Cut**Egofine**$7.04**4.6★**▲ 91%**](https://www.amazon.com/dp/B0DG8SSSDD) [**11x14 Picture Frame Solid Oak 11x14 Photo Frame with Mat to 8x10 14x11 Natural Oak Wood Frames for Wall Set of 1**wallwisy**$14.66**4.6★**▲ 62%**](https://www.amazon.com/dp/B0DPV9TDZN) [**upsimples 11x14 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$14.74**4.2★**▲ 54%**](https://www.amazon.com/dp/B0C53843ZZ) [**upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$29.40**4.2★**▲ 52%**](https://www.amazon.com/dp/B0C5MSHPQ3)
**~~View all trending →~~**
## **What buyers say about 8x10 frame mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**33%
*“Excellent frame”*
**Quality-Overall**13%
*“Excellent balance of quality and value”*
**Value For Money**13%
*“Great deal”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Size-Overall**4%
*“true to size as advertised”*
**Ease Of Use**4%
*“Easy Peasy”*
**Weight Light**3%
*“Lightweight and looks nice”*
**Strength**3%
*“Sturdy”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Display-Overall**2%
*“Nice display”*
### **What buyers complain about **
**Frame Quality**25%
*“Broken frame”*
**Quality-Overall**19%
*“Very cheap quality”*
**Material Quality**7%
*“terrible plastic and material”*
**Strength**6%
*“Flimsy”*
**Value For Money**4%
*“Honestly, it looks like it should cost much more than it actually did”*
**Size-Overall**3%
*“Sizing is off”*
**Advertised Vs Actual Product**2%
*“Very deceptive marketing”*
**Durability**2%
*“it broke already”*
**Thickness**2%
*“thin”*
**Magnetic Strength/Adsorption**2%
*“Just wish the magnets to close were a little stronger”*
### **Top return reasons **
**Frame Quality**52%
**Size-Overall**22%
**Quality-Overall**4%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Color**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is 8x10 frame mat profitable to sell on Amazon United States?**
- The niche generates $120K/yr across 22 tracked products. 90-day search growth is +69.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 8x10 frame mat niche?**
- 7 brands and 12 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 8x10 frame mat?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.9%.
- **What does it cost to enter the 8x10 frame mat niche?**
- Listings span $7.04–$34.68; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 18,162 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)