---
title: "Search terms — 85th birthday party decorations - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/85th-birthday-party-decorations/search-terms"
last_updated: "2026-08-07T20:32:54.550Z"
locale: en
meta:
  description: "Niche score 54/100 · $153K/yr market · 170K searches/yr · $12.76 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $153K/yr market · 170K searches/yr · $12.76 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 85th birthday party decorations - Flapen"
---

# **85th birthday party decorations**

**Worth a look**

Shows no brand lock-in (top 5 brands take 44% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 33Growth 24Conversion 75Competition 87Returns 47Price range 50Avg price 56Brand share 91Review moat 68Quality gap 19

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****766.76**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.76**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.79–$26.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$153K**

$153K/yr · 170K searches

**Growth**

**Bad****-1.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms