---
title: "8 X 10 Matted Frame — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8-x-10-matted-frame"
last_updated: "2026-08-06T06:42:04.404Z"
locale: en
meta:
description: "Niche score 58/100 · $118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "8 X 10 Matted Frame — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **8 x 10 matted frame**
**Worth a look**
Shows a sweet-spot price point ($26.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 53Conversion 60Competition 78Returns 54Price range 80Avg price 95Brand share 85Review moat 38Quality gap 37
**Avg price**
**Incredible****$26.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.50–$42.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+24.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,709.37**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 85K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 8 x 10 matted frame is a $118K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Aug–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8 x 10 matted frame market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$133K–$159K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#434**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**33 **—flat
**Sellers**
**37**
**Top-5 brand share**
**50%**
Top 20: 89%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**45%**
- HORLIMER12% - Picrit11% - Giftgarden11% - SESEAT10% - WIFTREY6% - Memory Island4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +24.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Aug, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8-x-10-matted-frame/trend)
## **Top 8 x 10 matted frame search terms**
- **8x10 picture frame bulk**20K/yr+31.8%4.7% conv. - **8x10 frames bulk**13K/yr+47.9%4.3% conv. - **bulk 8x10 picture frames**12K/yr+27.0%4.0% conv. - **bulk picture frames 8x10**11K/yr+1.5%3.9% conv. - **8x10 picture frames bulk**7K/yr+8.5%4.6% conv. - **bulk frames 8x10**5K/yr+30.9%2.8% conv. - **8x10 frame bulk**4K/yr+28.7%4.5% conv. - **8x10 bulk picture frames**4K/yr+11.7%4.8% conv. - **8x10 picture frame set of 12**4K/yr+20.3%7.1% conv. - **8x10 picture frame 10 pack**3K/yr+13.1%6.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8-x-10-matted-frame/search-terms)
## **Top 8 x 10 matted frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HORLIMER 8x10 Picture Frame Set of 15 Black Picture Frames Display 8 by 10 Photo for Wall or Tabletop**HORLIMER**$29.35**4.5★1,830 rev](https://www.amazon.com/dp/B0C2PYJG68) [2**SESEAT 8x10 Picture Frame Set of 10 Display Pictures 5x7 with Mat or 8x10 Prints without Mat Wall Mounting or Tabletop Black**SESEAT**$19.97**4.6★947 rev](https://www.amazon.com/dp/B0DYN9964C) [3**Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor**Picrit**$23.71**4.4★95 rev](https://www.amazon.com/dp/B0FT82Y33Y) [4**Giftgarden 8x10 Picture Frame Black Set of 16 Lightweight 8 by 10 Photo Frames Bulk for Gallery Office Living Room Wall Hanging and Tabletop Display**Giftgarden**$27.89**4.7★1,003 rev](https://www.amazon.com/dp/B0FCMTDQXR) [5**WIFTREY Black 8x10 Picture Frame Set of 18 Multi Photo Frames 8 by 10 Bulk for Wall Hanging or Tabletop Display**WIFTREY**$35.96**4.6★1,283 rev](https://www.amazon.com/dp/B0BGHJSW5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fisnish 8x10 Picture Frame Set of 10 White Frames 8x10 for Tabletop Display Horizontal or Vertical Wall Mounting**Fisnish**$21.62**14 rev8mo ago](https://www.amazon.com/dp/B0G4M8D316) [**Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor**Picrit**$23.71**95 rev8mo ago](https://www.amazon.com/dp/B0FT82Y33Y) [**QPQIYIY 15 Pack Solid Wood 8x10 Picture Frames Bulk Black**QPQIYIY**$28.84**27 rev8mo ago](https://www.amazon.com/dp/B0G2BXN2PZ) [**PEALSN 8x10 Picture Frame 15 Pack Black With Polished Plexiglass**PEALSN**$27.66**123 rev10mo ago](https://www.amazon.com/dp/B0FTDXLLBJ) [**Giftgarden 8x10 Picture Frame Set of 18 Lightweight 8 by 10 Frames Bulk for Gallery Wall Photo Hanging and Tabletop Display Black**Giftgarden**$34.28**1,003 rev11mo ago](https://www.amazon.com/dp/B0FMRT1RST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QPQIYIY 15 Pack Solid Wood 8x10 Picture Frames Bulk Black**QPQIYIY**$28.84**4.4★**▲ 232%**](https://www.amazon.com/dp/B0G2BXN2PZ) [**eletecpro 8x10 Picture Frames Acrylic Cover Black Set of 10**eletecpro**$23.08**4.6★**▲ 158%**](https://www.amazon.com/dp/B08NYC1N51) [**Fisnish 8x10 Picture Frame Set of 10 White Frames 8x10 for Tabletop Display Horizontal or Vertical Wall Mounting**Fisnish**$21.62**4.8★**▲ 120%**](https://www.amazon.com/dp/B0G4M8D316) [**Prudiut 15 Pack 8x10 Picture Mats for 5x7 Photos Black**Prudiut**$8.50**4.5★**▲ 106%**](https://www.amazon.com/dp/B0DDQ21PQQ) [**Picrit 8x10 Picture Frame Set of 12 Classic Modern Textured Black Collage Gallery Wall Set without Mat Horizontal or Vertical Wall Mount and Tabletop Display for Home Decor**Picrit**$23.71**4.4★**▲ 64%**](https://www.amazon.com/dp/B0FT82Y33Y)
**~~View all trending →~~**
## **What buyers say about 8 x 10 matted frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**26%
*“Perfect frames”*
**Value For Money**22%
*“very affordable”*
**Quality-Overall**13%
*“Good quality and arrived safely on time”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Weight Light**4%
*“These are very lightweight frames”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“The measurements are spot on”*
**Strength**3%
*“Sturdy”*
**Assembly/Installation**2%
*“easy assembly”*
**Color**2%
*“Color was beautiful”*
### **What buyers complain about **
**Frame Quality**17%
*“Really poor quality frames”*
**Quality-Overall**15%
*“quality is pretty low”*
**Strength**10%
*“so brittle, broken easily”*
**Material Quality**9%
*“Cheap material”*
**Advertised Vs Actual Product**6%
*“the description is deceptive”*
**Thickness**5%
*“Thin lightweight plastic”*
**Durability**3%
*“They are very easy to break”*
**Value For Money**3%
*“Cheap”*
**Size-Overall**2%
*“These frames are not true 8x10 sized”*
**Ease Of Use**2%
*“Its to hard to get off”*
### **Top return reasons **
**Frame Quality**39%
**Size-Overall**28%
**Quality-Overall**7%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Color**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Certifications**1%
**Strength**1%
## **Common questions**
- **Is 8 x 10 matted frame profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 46 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the 8 x 10 matted frame niche?**
- 33 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in 8 x 10 matted frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 2.9%.
- **When does demand for 8 x 10 matted frame peak?**
- Demand peaks in May–Aug–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the 8 x 10 matted frame niche?**
- Listings span $8.50–$42.61; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.
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