---
title: "8 Candle — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8-candle"
last_updated: "2026-08-09T13:04:42.177Z"
locale: en
meta:
description: "Niche score 54/100 · $143K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $143K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list. Data updated Jul 2026."
"og:title": "8 Candle — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **8 candle**
**Worth a look**
Shows searches that convert (10.8% search→purchase), but prices mostly outside the sweet spot ($2.83–$9.95) keeps it on the watch list.
Market size 31Growth 29Conversion 90Competition 85Returns 80Price range 0Avg price 17Brand share 86Review moat 69Quality gap 20
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****734.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$143K**
$143K/yr · 221K searches
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.98**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.83–$9.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 8 candle is a $143K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8 candle market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**49%**
Top 20: 87%
**Top-5 click share**
**30%**
Top 20: 66%
**Open market**
**47%**
- PHD CAKE14% - AKURIEEY10% - LASILE9% - IDIJOLI8% - KENJOVIVO8% - CasaPopz4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8-candle/trend)
## **Top 8 candle search terms**
- **8 candle**61K/yr+11.3%7.1% conv. - **8 birthday candle**37K/yr+8.5%7.5% conv. - **number 8 candle**33K/yr+10.2%6.0% conv. - **8 candle birthday girl**24K/yr-5.9%8.8% conv. - **8 candle birthday boy**15K/yr-2.8%8.4% conv. - **birthday candle 8**9K/yr-2.8%7.0% conv. - **number 8 birthday candle**8K/yr-9.2%5.5% conv. - **8th birthday candle**7K/yr+3.4%7.5% conv. - **number 8 candle for girls**7K/yr-11.7%6.5% conv. - **candle 8**7K/yr-7.3%7.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8-candle/search-terms)
## **Top 8 candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IDIJOLI Pastel Macaron 8th Birthday Candle Sweet Pink Number 8 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.94**4.8★254 rev](https://www.amazon.com/dp/B0FK9YKGGN) [2**Number Birthday Candles(8 Candle Blue) 3D Diamond Shape Number Happy Birthday Cake Candles for Birthday Party Wedding Decoration Reunions Theme Party**KENJOVIVO**$5.93**4.7★1,755 rev](https://www.amazon.com/dp/B09Z1SF3N4) [3**Cute Number 8 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.95**4.8★9 rev](https://www.amazon.com/dp/B0FMS7TRDQ) [4**PHD CAKE Number 8 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration**PHD CAKE**$7.17**4.8★257 rev](https://www.amazon.com/dp/B0DG4VFTG6) [5**CAKE CODE 2.76 Inch Diamond Gold 8 Number Birthday Candles Gold & Cake Number Candles Party Celebration**CAKE CODE**$4.97**4.8★627 rev](https://www.amazon.com/dp/B0BGQKB5VD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Birthday Candle for 8th Pink and Purple Birthday Decorations for Girls Number 1 Candle for 8th Birthday Decorations 8 Cake Topper for Girls 8 Year Old Party Decor Supplies Favors**GloryMo**$4.64**5 rev7mo ago](https://www.amazon.com/dp/B0G5PD13KB) [**FAMGift Deep Purple Glitter Birthday Candles for Girls - Number 8 Candle Cake Topper for Kpop Themed Birthday Party Decorations**FAMGift**$5.95**255 rev8mo ago](https://www.amazon.com/dp/B0FWJGMYZ5) [**IDIJOLI Pastel Macaron 8th Birthday Candle Sweet Pink Number 8 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.94**254 rev10mo ago](https://www.amazon.com/dp/B0FK9YKGGN) [**Number 8 Level Birthday Candles 2.68 inch Gamer Candles Red Blue Birthday Candles Game Controller Gamepad Candles Video Game Controller Themed Kids Boy Girl Party Supplies**IBLESSU**$6.43**235 rev11mo ago](https://www.amazon.com/dp/B0FNX39N6Q) [**Cute Number 8 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.95**9 rev11mo ago](https://www.amazon.com/dp/B0FMS7TRDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Racing Car Themed Birthday Candles Number 8 Checkered Candles Black & White Checkered Cake Decoration Car Cake Topper for Party Decoration Theme Party Supplies**LASILE**$4.98**4.8★**▲ 146%**](https://www.amazon.com/dp/B0FMS42JD5) [**IDIJOLI Pastel Macaron 8th Birthday Candle Sweet Pink Number 8 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**IDIJOLI**$5.94**4.8★**▲ 106%**](https://www.amazon.com/dp/B0FK9YKGGN) [**Cute Number 8 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**LASILE**$4.95**4.8★**▲ 73%**](https://www.amazon.com/dp/B0FMS7TRDQ) [**8 Birthday Candle for 8th Pink and Purple Birthday Decorations for Girls Number 1 Candle for 8th Birthday Decorations 8 Cake Topper for Girls 8 Year Old Party Decor Supplies Favors**GloryMo**$4.64**5.0★**▲ 71%**](https://www.amazon.com/dp/B0G5PD13KB) [**PHD CAKE Number 8 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration**PHD CAKE**$7.17**4.8★**▲ 64%**](https://www.amazon.com/dp/B0DG4VFTG6)
**~~View all trending →~~**
## **What buyers say about 8 candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**20%
*“Nice candles”*
**Quality-Overall**19%
*“They were good quality lite easily”*
**Color**12%
*“the colors were really cool”*
**Advertised Vs Actual Product**10%
*“Exactly What I Needed”*
**Size-Overall**9%
*“Great size”*
**Value For Money**5%
*“not too expensive”*
**Design-Overall**3%
*“Nice quality with a unique design that is perfect for a kpop or Swift party theme”*
**Ease Of Use**3%
*“Easy to use I love it”*
**Durability**3%
*“So, it doesn't break easily”*
**Gifting Purpose**2%
*“My son loved the candle”*
### **What buyers complain about **
**Size-Overall**15%
*“slightly bigger than the cheap ones from the store”*
**Quality-Overall**10%
*“Burns too quickly - poor quality”*
**Value For Money**9%
*“It was a bit much for pricing”*
**Color**9%
*“Some are more colored than others”*
**Durability**6%
*“they dont last after 1 light”*
**Defective Material/Parts**6%
*“Came broken”*
**Brightness/Shine/Glow**5%
*“They werent as bright as a regular candle”*
**Smell**4%
*“no one is going to smell them”*
**Flammable**4%
*“The only issue is that the candles burn up really quickly”*
**Strength**4%
*“Thin-fragile and multiple came broken, flame is okay”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**17%
**Color**10%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Smell**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Display Colors**2%
## **Common questions**
- **Is 8 candle profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 63 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the 8 candle niche?**
- 39 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in 8 candle?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
- **When does demand for 8 candle peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 8 candle niche?**
- Listings span $2.83–$9.95; the average listing price is $5.98 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.
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