---
title: "8.5 X 11 Picture Frame with Mat — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/8-5-x-11-picture-frame-with-mat"
last_updated: "2026-08-09T06:18:07.838Z"
locale: en
meta:
description: "Niche score 41/100 · $86K/yr market · 65K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 41/100 · $86K/yr market · 65K searches/yr · $14.38 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "8.5 X 11 Picture Frame with Mat — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **8.5 x 11 picture frame with mat**
**Skip it**
Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 44Conversion 84Competition 32Returns 65Price range 54Avg price 70Brand share 18Review moat 19Quality gap 27
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.38**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.70–$25.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$86K**
$86K/yr · 65K searches
**Review moat**
**Bad****15,671.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 8.5 x 11 picture frame with mat is a $86K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **8.5 x 11 picture frame with mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$86K–$115K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**5%**
- upsimples63% - Golden State Art11% - PEALSN7% - ELSKER&HOME7% - wallwisy5% - Americanflat3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +15.2% search growth over the last 90 days.
2K1KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/8-5-x-11-picture-frame-with-mat/trend)
## **Top 8.5 x 11 picture frame with mat search terms**
- **8.5 x 11 frame with mat**9K/yr+40.0%5.3% conv. - **8.5 by 11 picture frame with mat**9K/yr-6.5%6.0% conv. - **8.5x11 picture frame with mat**6K/yr+28.3%4.7% conv. - **frame matted to 8.5 x 11**8K/yr-5.8%4.9% conv. - **frame for 8.5 x 11 with mat**6K/yr+9.6%7.6% conv. - **8.5 x 11 matted frame**6K/yr+3.9%5.1% conv. - **8.5x11 matted frame**5K/yr+19.7%6.0% conv. - **8.5x11 frame with mat**4K/yr+29.4%5.8% conv. - **picture frames 8.5 x 11 with mat**3K/yr+61.5%5.6% conv. - **8.5 x 11 mat**4K/yr+29.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/8-5-x-11-picture-frame-with-mat/search-terms)
## **Top 8.5 x 11 picture frame with mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$8.58**4.5★41,299 rev](https://www.amazon.com/dp/B0BQQYRMX7) [2**upsimples 12x16 Frame Natural Solid Wood Picture Frames Display 8.5x11 with Mat or 12 x 16 Without Vertical & Horizontal Wall Hanging 1 Pack Natural**upsimples**$12.79**4.5★1,115 rev](https://www.amazon.com/dp/B0DF7M15FS) [3**PEALSN 12x16 Picture Frame Display Pictures 8.5x11 with Mat Black**PEALSN**$8.01**4.4★5,277 rev](https://www.amazon.com/dp/B0C143TT1X) [4**ELSKER&HOME 8.5x11 Certificate Frame Black with Black Mat Gold Rim**ELSKER&HOME**$14.52**4.6★3,814 rev](https://www.amazon.com/dp/B0876YVW4M) [5**wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1**wallwisy**$10.12**4.6★991 rev](https://www.amazon.com/dp/B0F9V577VZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wallwisy 8.5x11 Picture Frame Solid Oak Wood 8.5 by 11 Picture Frame with Mat to 6x8(Openning Size is 5.5x7.5) 11x8.5 Natural Oak Frames for Wall and Tabletop Display Set of 1**wallwisy**$10.12**991 rev1y ago](https://www.amazon.com/dp/B0F9V577VZ) [**upsimples Diploma Frame with 8.5x11 11x14 Degree frames Black 1 Pack**upsimples**$9.49**237 rev1y ago](https://www.amazon.com/dp/B0F18W5VRP) [**upsimples 12x16 Frame Natural Solid Wood Picture Frames Display 8.5x11 with Mat or 12 x 16 Without Vertical & Horizontal Wall Hanging 1 Pack Natural**upsimples**$12.79**1,115 rev1y ago](https://www.amazon.com/dp/B0DF7M15FS) [**Frametory 12x16 Picture Frame Display Picture 8.5x11 with Mat or 12x16 without Mat for Poster Print Diamond Painting Wall Frame - Wide Molding (Blue)**Frametory**$15.40**1,288 rev2y ago](https://www.amazon.com/dp/B0CRN2K3Y4) [**upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Poster Frames Brown 1 Pack**upsimples**$9.57**41,299 rev3y ago](https://www.amazon.com/dp/B0C5J71YZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**upsimples Diploma Frame with 8.5x11 11x14 Degree frames Black 1 Pack**upsimples**$9.49**4.7★**▲ 137%**](https://www.amazon.com/dp/B0F18W5VRP) [**Golden State Art - 12x16 Aluminum Picture Frame - with Mat for 8.5x11 Photo or Without Mat for 12 x 16 Photo - Real Glass Cover - Simple and Elegant Decor for Wall Mounting - 1 Pack - Black**Golden State Art**$21.39**4.7★**▲ 77%**](https://www.amazon.com/dp/B071911Q8T) [**upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Poster Frames Brown 1 Pack**upsimples**$9.57**4.5★**▲ 50%**](https://www.amazon.com/dp/B0C5J71YZV) [**upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Photo Frame Black 1 Pack**upsimples**$8.58**4.5★**▲ 25%**](https://www.amazon.com/dp/B0BQQYRMX7) [**upsimples 8.5 By 11 Picture Frame Display Pictures 6x8 with Mat or 8.5 x 11 Without Wall Hanging Photo Frames Black 1 Pack**upsimples**$5.70**4.5★**▲ 11%**](https://www.amazon.com/dp/B0B1Q6VPLV)
**~~View all trending →~~**
## **What buyers say about 8.5 x 11 picture frame with mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**32%
*“Awesome frame”*
**Quality-Overall**17%
*“Good quality-price ratio”*
**Value For Money**17%
*“Can't beat the price”*
**Advertised Vs Actual Product**5%
*“Just as advertised”*
**Size-Overall**4%
*“Fit perfectly”*
**Strength**2%
*“doesn't feel flimsy”*
**Assembly/Installation**2%
*“Easy assembly”*
**Color**2%
*“The color is great”*
**Efficiency**2%
*“Works great”*
**Design-Overall**1%
*“We liked the design”*
### **What buyers complain about **
**Quality-Overall**18%
*“Awful Quality”*
**Frame Quality**16%
*“Frame was broken”*
**Material Quality**11%
*“Plastic”*
**Advertised Vs Actual Product**5%
*“Misleading product”*
**Strength**5%
*“Very flimsy”*
**Value For Money**3%
*“I understand its only $6 but I wouldnt want that for free”*
**Durability**3%
*“Cheap - broke after 1 month”*
**Color**3%
*“Not jet black like others”*
**Adhesion/Stickiness**2%
*“needs better adhesive”*
**Scratch Resistance**2%
*“And it isnt scratchy resistant”*
### **Top return reasons **
**Frame Quality**48%
**Size-Overall**28%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Quality-Overall**3%
**Value For Money**3%
**Color**3%
**Defective Material/Parts**1%
**Scratch Resistance**1%
**Certifications**1%
## **Common questions**
- **Is 8.5 x 11 picture frame with mat profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 15 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 8.5 x 11 picture frame with mat niche?**
- 8 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in 8.5 x 11 picture frame with mat?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.4%.
- **When does demand for 8.5 x 11 picture frame with mat peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 8.5 x 11 picture frame with mat niche?**
- Listings span $5.70–$25.91; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 15,672 reviews — the moat a new listing must climb.
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