---
title: "7x11 Picture Frame — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/7x11-picture-frame"
last_updated: "2026-08-09T07:44:53.963Z"
locale: en
meta:
description: "Niche score 40/100 · $53K/yr market · 52K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $53K/yr market · 52K searches/yr · $13.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "7x11 Picture Frame — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **7x11 picture frame**
**Skip it**
A small market ($53K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 40Conversion 78Competition 25Returns 69Price range 71Avg price 60Brand share 19Review moat 24Quality gap 43
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.88–$34.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,259.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$53K**
$53K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, 7x11 picture frame is a $53K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **7x11 picture frame market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$66K–$79K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#714**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**5%**
- JCJMY50% - QOTIB16% - MOUDAMION14% - Giftgarden8% - Veleclo5% - upsimples3% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +12.0% search growth over the last 90 days.
1K600Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/7x11-picture-frame/trend)
## **Top 7x11 picture frame search terms**
- **7x11 picture frame**15K/yr+6.8%8.0% conv. - **11x7 picture frame**13K/yr+18.5%6.5% conv. - **11x7 frame**7K/yr+28.5%6.0% conv. - **7x11 frame**6K/yr+9.7%7.0% conv. - **7.5 x 11 picture frame**4K/yr+8.4%3.3% conv. - **7 x 11 picture frame**4K/yr+0.4%7.1% conv. - **11 x 7 frame**3K/yr+6.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/7x11-picture-frame/search-terms)
## **Top 7x11 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$24K60%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JCJMY 7x11 Picture Frame Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frame for 7 by 11 Photo Black**JCJMY**$6.88**4.5★11,068 rev](https://www.amazon.com/dp/B0CD64L34Z) [2**QOTIB 7x11 Picture Frame Black for Wall Mounting or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Hanging Horizontally or Vertically Black 1 Pack**QOTIB**$6.98**4.5★1,532 rev](https://www.amazon.com/dp/B0D499Z191) [3**Giftgarden 7x11 Picture Frame Black 7 by 11 Thin Photo Frame for Wall Tabletop Display Single**Giftgarden**$7.42**4.4★3,333 rev](https://www.amazon.com/dp/B0CSJ4YNFJ) [4**JCJMY 7x11 Picture Frame Set of 4 Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frames for 7 by 11 Photo 4 Pack Black**JCJMY**$19.53**4.6★1,135 rev](https://www.amazon.com/dp/B0CYWVSWMC) [5**QOTIB 7x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$8.87**4.3★1,645 rev](https://www.amazon.com/dp/B0FQQV9485)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veleclo 7x11 Picture Frame for Wall Display 7x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 7 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.58**111 rev4mo ago](https://www.amazon.com/dp/B0GT7ZLLTT) [**QOTIB 7x11 Picture Frame Deep Brown for Wall Hanging or Tabletop Wood 7 x 11 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack**QOTIB**$8.87**1,645 rev10mo ago](https://www.amazon.com/dp/B0FQQV9485) [**Wood 7x11 Frame Gold Ornate Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$12.42**2,085 rev1y ago](https://www.amazon.com/dp/B0DRYLRXWM) [**MOUDAMION 7x11 Wood Frame Brown Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$12.85**2,085 rev1y ago](https://www.amazon.com/dp/B0DRYPPG4G) [**7x11 Wood Frame White Natural Woodgrain 11x7in Picture Frame Rustic Wooden 7 x 11 inch Gallery Photo Poster Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$12.27**2,085 rev1y ago](https://www.amazon.com/dp/B0DRYN1DTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veleclo 7x11 Picture Frame for Wall Display 7x11 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 7 x 11 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$8.58**4.4★**▲ 268%**](https://www.amazon.com/dp/B0GT7ZLLTT) [**Frame It Easy 7 1/2 x 11 Coffee Frame (Wilton) 7.5x11 inches**Frame It Easy**$34.62**4.5★**▲ 136%**](https://www.amazon.com/dp/B0G3NZCP6F) [**7x11 Wood Frame White Natural Woodgrain 11x7in Picture Frame Rustic Wooden 7 x 11 inch Gallery Photo Poster Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$12.27**4.5★**▲ 60%**](https://www.amazon.com/dp/B0DRYN1DTV) [**Wood 7x11 Frame Gold Ornate Natural Wooden 11x7in Picture Frames Modern Golden 7 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs**MOUDAMION**$12.42**4.5★**— 10%**](https://www.amazon.com/dp/B0DRYLRXWM) [**JCJMY 7x11 Picture Frame Set of 6 Black for Wall Hanging or Tabletop- Wall Mounting Horizontally or Vertically 7 x 11 Wall Gallery Poster Photo Frames for 7 by 11 Photo 6 Pack Black**JCJMY**$24.50**4.7★**— 9%**](https://www.amazon.com/dp/B0CYWW47HL)
**~~View all trending →~~**
## **What buyers say about 7x11 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**48%
*“Nice frame”*
**Value For Money**13%
*“Great quality and reasonable price”*
**Quality-Overall**12%
*“higher quality than expected”*
**Advertised Vs Actual Product**10%
*“Gets the job done”*
**Strength**3%
*“are pretty sturdy”*
**Material Quality**3%
*“the material in back which supports the pic is very soft”*
**Design-Overall**1%
*“beautiful design”*
**Shape/Style**1%
*“Nice and elegant”*
**Assembly/Installation**1%
*“Simple to install the picture”*
**Weight Light**1%
*“Its a great weight”*
### **What buyers complain about **
**Frame Quality**24%
*“worst picture frame ever”*
**Quality-Overall**13%
*“cheaply made, breaks easily- spend a little more for higher quality”*
**Size-Overall**10%
*“Wrong size”*
**Material Quality**8%
*“its cheap flimsy plastic”*
**Value For Money**8%
*“I knew these were cheap”*
**Advertised Vs Actual Product**8%
*“Incorrect measurements. Advertised as 11x17 but its 13 by 17.5. Do not buy these.”*
**Defective Material/Parts**4%
*“Arrived with cracks it the plastic that covers the photo”*
**Strength**4%
*“Very flimsy and not well made”*
**Scratch Resistance**4%
*“Arrived with scratches”*
**Ease Of Use**2%
*“Couldnt even use”*
### **Top return reasons **
**Frame Quality**57%
**Size-Overall**27%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Value For Money**1%
**Scratch Resistance**1%
**Strength**1%
**Color**1%
## **Common questions**
- **Is 7x11 picture frame profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 7x11 picture frame niche?**
- 8 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 7x11 picture frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **What does it cost to enter the 7x11 picture frame niche?**
- Listings span $6.88–$34.62; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 5,259 reviews — the moat a new listing must climb.
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