---
title: "72x72 Shower Curtain Liner — $258K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/72x72-shower-curtain-liner"
last_updated: "2026-08-09T07:10:10.866Z"
locale: en
meta:
description: "Niche score 51/100 · $258K/yr market · 199K searches/yr. A deep review moat (41,102 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $258K/yr market · 199K searches/yr. A deep review moat (41,102 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "72x72 Shower Curtain Liner — $258K/yr Amazon US Niche (2026) - Flapen"
---
# **72x72 shower curtain liner**
**Worth a look**
Shows low returns (1.1%), but a deep review moat (41,102 avg reviews) keeps it on the watch list.
Market size 48Growth 39Conversion 90Competition 50Returns 94Price range 40Avg price 51Brand share 35Review moat 5Quality gap 37
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.17**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$258K**
$258K/yr · 199K searches
**Price range**
**Okay****$4.54–$21.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****41,101.84**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 72x72 shower curtain liner is a $258K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **72x72 shower curtain liner market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$243K–$304K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**12%**
- Clorox37% - AmazerBath18% - BigFoot18% - Mrs Awesome7% - LiBa4% - EHZNZIE4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +11.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/72x72-shower-curtain-liner/trend)
## **Top 72x72 shower curtain liner search terms**
- **clorox shower curtain liner**52K/yr+15.8%6.5% conv. - **72x72 shower curtain liner**30K/yr+20.7%14.3% conv. - **amazerbath shower curtain liner**15K/yr+11.4%5.9% conv. - **shower curtain liner 72x72**12K/yr+42.3%9.8% conv. - **medium weight shower curtain liner**12K/yr-4.7%8.0% conv. - **clorox shower curtain**12K/yr-0.5%3.7% conv. - **72 x 72 shower curtain liner**11K/yr+1.3%11.9% conv. - **72 inch shower curtain liner**9K/yr+7.8%13.7% conv. - **shower liner 72x72**7K/yr+26.3%14.4% conv. - **amazerbath shower curtain**8K/yr+11.2%2.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/72x72-shower-curtain-liner/search-terms)
## **Top 72x72 shower curtain liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$39K20%$52K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials**BigFoot**$10.00**4.5★57,872 rev](https://www.amazon.com/dp/B08CRPWQHB) [2**Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack**Clorox**$8.93**4.5★1,935 rev](https://www.amazon.com/dp/B0DCHGFV79) [3**AmazerBath Shower Curtain Liner 72x72 Clear Shower Curtain Liner Waterproof Plastic Shower Liner Cute Lightweight PEVA Shower Curtain for Bathroom with 3 Magnets and 12 Rustproof Metal Grommets**AmazerBath**$7.07**4.4★67,691 rev](https://www.amazon.com/dp/B082KP92DF) [4**Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72 Premium Flexible Sturdy Plastic Shower Curtain for Bathroom Lightweight Waterproof Clear**Mrs Awesome**$4.86**4.6★33,363 rev](https://www.amazon.com/dp/B08NJ6VF9T) [5**AmazerBath Plastic Shower Curtain Clear Premium PEVA Clear Shower Curtain Heavy Duty 8G Weighted Shower Curtains for Bathroom Accessories with 3 Big Stones and 12 Rustproof Grommets 72x72 Inches**AmazerBath**$9.49**4.6★92,008 rev](https://www.amazon.com/dp/B07236M4HC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rubbermaid Frosty Shower Curtain Liner Waterproof Heavyweight 8g PEVA Shower Liner for Bathroom with Weighted Magnets and Rustproof Charcoal Gray Grommets 70x72 Standard Size Frosty**Rubbermaid**$13.48**373 rev8mo ago](https://www.amazon.com/dp/B0FWS21FDJ) [**THAIGEE 1 Pack Water-Repellent Fabric Shower Curtain Liner - Hotel Quality Machine Washable 3 Heavy-Duty Magnets with Rustproof Grommets & Weighted Hem Standard Size 72x72in White**THAIGEE**$7.74**1,090 rev1y ago](https://www.amazon.com/dp/B0F58JXQ2R) [**Clorox 2-in-1 Bathroom Shower Curtain Liner Durable Fabric Weighted Magnets for Bath Water Control Washable Premium Quality Modern - 72 x 72 Blue**Clorox**$13.24**1,045 rev1y ago](https://www.amazon.com/dp/B0DFDVNJ7S) [**Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack**Clorox**$8.93**1,935 rev1y ago](https://www.amazon.com/dp/B0DCHGFV79) [**Clorox Shower Curtain Liner Premium Heavyweight Durable Waterproof 8g PEVA for Bathroom with Weighted Magnets Standard Size 72 x 72 Frosty 1 Pack**Clorox**$16.58**1,935 rev2y ago](https://www.amazon.com/dp/B0D6PK1XSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazer Plastic Shower Curtain Liner with Magnets 72x72 Clear Shower Liner Medium Weight Waterproof Inside Shower Curtains Liner for Bathroom with Rustproof Grommet**Amazer**$9.04**4.6★**▲ 240%**](https://www.amazon.com/dp/B07BPZSZMK) [**Clorox Shower Curtain Liner Premium Medium-Weight Durable Waterproof 6g PEVA for Bathroom with Weighted Magnets Standard Size 72 x 72 Frosty 2 Pack**Clorox**$21.86**4.5★**▲ 168%**](https://www.amazon.com/dp/B0B59QX168) [**Rubbermaid Frosty Shower Curtain Liner Waterproof Heavyweight 8g PEVA Shower Liner for Bathroom with Weighted Magnets and Rustproof Charcoal Gray Grommets 70x72 Standard Size Frosty**Rubbermaid**$13.48**4.6★**▲ 138%**](https://www.amazon.com/dp/B0FWS21FDJ) [**THAIGEE 1 Pack Water-Repellent Fabric Shower Curtain Liner - Hotel Quality Machine Washable 3 Heavy-Duty Magnets with Rustproof Grommets & Weighted Hem Standard Size 72x72in White**THAIGEE**$7.74**4.6★**▲ 111%**](https://www.amazon.com/dp/B0F58JXQ2R) [**Clorox Shower Curtain Liner Premium Lightweight Flexible Waterproof 3g PEVA for Bathroom with Weighted Magnets Standard Size 70 x 72 Clear 1 Pack**Clorox**$8.93**4.5★**▲ 49%**](https://www.amazon.com/dp/B0DCHGFV79)
**~~View all trending →~~**
## **What buyers say about 72x72 shower curtain liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Amazing quality”*
**Value For Money**12%
*“Very affordable”*
**Advertised Vs Actual Product**11%
*“As Described”*
**Size-Overall**5%
*“fits as expected”*
**Weight Light**4%
*“Nice and lightweight”*
**Thickness**3%
*“Its thick and easy to put on”*
**Material Quality**3%
*“Good Material”*
**Durability**3%
*“Durable material”*
**Efficiency**3%
*“Works great does the job”*
**Ease Of Cleaning**3%
*“Cleans up well”*
### **What buyers complain about **
**Thickness**18%
*“Not very thick”*
**Quality-Overall**10%
*“Cheap quality”*
**Magnetic Strength/Adsorption**6%
*“Poor magnets”*
**Thin**5%
*“Too thin of material”*
**Material Quality**5%
*“Flimsy material”*
**Strength**4%
*“flimsy plastic”*
**Water Resistance**4%
*“NOT Waterproof”*
**Size-Overall**3%
*“Extremely Small”*
**Weight Heavy**3%
*“Weights are not heavy enough”*
**Durability**3%
*“Not durable”*
### **Top return reasons **
**Size-Overall**37%
**Material Quality**12%
**Thin**12%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Value For Money**5%
**Color**3%
**Magnetic Strength/Adsorption**2%
**Weight Heavy**2%
**Thickness**2%
## **Common questions**
- **Is 72x72 shower curtain liner profitable to sell on Amazon United States?**
- The niche generates $258K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 72x72 shower curtain liner niche?**
- 12 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 72x72 shower curtain liner?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 1.1%.
- **When does demand for 72x72 shower curtain liner peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 72x72 shower curtain liner niche?**
- Listings span $4.54–$21.86; the average listing price is $12.17 (sweet spot $15–$100). The average incumbent carries 41,102 reviews — the moat a new listing must climb.
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