---
title: "5x7 Picture Frame Bulk — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/5x7-picture-frame-bulk"
last_updated: "2026-08-09T08:50:48.314Z"
locale: en
meta:
description: "Niche score 58/100 · $71K/yr market · 66K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $71K/yr market · 66K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "5x7 Picture Frame Bulk — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **5x7 picture frame bulk**
**Worth a look**
Shows a sweet-spot price point ($26.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 60Conversion 50Competition 83Returns 54Price range 87Avg price 95Brand share 92Review moat 45Quality gap 30
**Avg price**
**Incredible****$26.59**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$10.58–$55.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Growth**
**Good****+35.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,995.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$71K**
$71K/yr · 66K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 5x7 picture frame bulk is a $71K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x7 picture frame bulk market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$106K–$133K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#751**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **221 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**43%**
Top 20: 86%
**Top-5 click share**
**32%**
Top 20: 71%
**Open market**
**50%**
- HappyHapi15% - HORLIMER8% - YOUKE OLA7% - FIXSMITH7% - PETAFLOP7% - WHEATHUSK6%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — +35.7% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/5x7-picture-frame-bulk/trend)
## **Top 5x7 picture frame bulk search terms**
- **5x7 picture frame bulk**24K/yr+48.8%4.5% conv. - **bulk 5x7 picture frames**12K/yr+22.9%4.5% conv. - **bulk picture frames 5x7**10K/yr+8.5%3.0% conv. - **5x7 bulk picture frame**6K/yr+33.0%3.8% conv. - **picture frames 5x7 bulk**5K/yr+83.2%4.1% conv. - **bulk frames 5x7**5K/yr+26.1%3.4% conv. - **5x7 frame bulk**4K/yr+43.4%3.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/5x7-picture-frame-bulk/search-terms)
## **Top 5x7 picture frame bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HappyHapi 5x7 Picture Frames Set of 18 Wall or Tabletop Display Black**HappyHapi**$27.20**4.6★2,886 rev](https://www.amazon.com/dp/B0CNVSDK1P) [2**HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop**HORLIMER**$15.66**4.5★1,830 rev](https://www.amazon.com/dp/B0F4DJ5LSK) [3**WHEATHUSK Set of 48 Picture Frames 5x7 Bulk Black Photo Frame 5 x 7 Gallery Wall Collage Photo Frames Simple Wooden Multi Picture Frames for Wall or Tabletop Display Photos Paintings Artwork**WHEATHUSK**$45.74**4.8★35 rev](https://www.amazon.com/dp/B0D2W5HC7X) [4**FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black**FIXSMITH**$17.71**4.4★7,221 rev](https://www.amazon.com/dp/B0D475YGXH) [5**HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White**HappyHapi**$18.81**4.7★4,319 rev](https://www.amazon.com/dp/B0CKYDZQDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black**Vittanly**$22.86**83 rev5mo ago](https://www.amazon.com/dp/B0GF7SBVBR) [**Wtrgas 5x7 Gold Picture Frames Set of 16 for Wall or Tabletop**Wtrgas**$24.44**70 rev10mo ago](https://www.amazon.com/dp/B0FR7C1WQB) [**Giftgarden 5x7 Picture Frame Set of 18 Lightweight 5 by 7 Frames Bulk for Gallery Wall Photo Hanging and Tabletop Display Black**Giftgarden**$24.15**1,003 rev11mo ago](https://www.amazon.com/dp/B0FMRYSKQT) [**Fixwal 5x7 Picture Frame Set of 12 with Shatter Resistant Plexiglass Classic Thin Border Black Photo Frames for Home Office Decor Wall Display**Fixwal**$18.28**347 rev1y ago](https://www.amazon.com/dp/B0FD9RFZVW) [**HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop**HORLIMER**$15.66**1,830 rev1y ago](https://www.amazon.com/dp/B0F4DJ5LSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EYMPEU 5x7 Picture Frames with Mat Black Wood Set of 15 Display 5 by 7 Photos with Mat or 6x8 Photos without Mat Multi Matted Frames Bulk for Wall Table Top**EYMPEU**$25.96**4.5★**▲ 217%**](https://www.amazon.com/dp/B0C69HM9X5) [**Wtrgas 5x7 Gold Picture Frames Set of 16 for Wall or Tabletop**Wtrgas**$24.44**4.4★**▲ 193%**](https://www.amazon.com/dp/B0FR7C1WQB) [**Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black**Vittanly**$22.86**4.6★**▲ 164%**](https://www.amazon.com/dp/B0GF7SBVBR) [**PETAFLOP Picture Frames 5x7 Bulk Set of 18 Wooden Brown Photo Frames Fits 5 by 7 for Wall or Tabletop Display**PETAFLOP**$29.81**4.7★**▲ 76%**](https://www.amazon.com/dp/B0D5GNB91G) [**Hoikwo 18 Packs 5x7 Gold Multi Plastic Picture Frames Set with Plastic Cover for Family Photos Artwork Light Weight Bulk 5 by 7 Frames Packs for Wall Hanging and Table Stylish Picture Frames**Hoikwo**$32.33**4.6★**▲ 50%**](https://www.amazon.com/dp/B0C9MJGCLS)
**~~View all trending →~~**
## **What buyers say about 5x7 picture frame bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**30%
*“Great frames”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**13%
*“Great deal”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Perfect for what I needed”*
**Size-Overall**3%
*“A perfect fit”*
**Design-Overall**3%
*“Well built”*
**Weight Light**2%
*“The frames are lightweight yet sturdy”*
**Strength**2%
*“sturdy enough”*
**Image/Picture Clarity**2%
*“amazingly clear when you get the pictures in”*
### **What buyers complain about **
**Frame Quality**21%
*“Horrible frames”*
**Quality-Overall**20%
*“Cheaply made”*
**Material Quality**8%
*“Shoddy Material Does Not Create Bargains”*
**Size-Overall**6%
*“the overall size were all different”*
**Strength**5%
*“Flimsy”*
**Durability**4%
*“Held it for one second just to break apart”*
**Ease Of Use**4%
*“not easy”*
**Value For Money**4%
*“They look more expensive than they are”*
**Thickness**3%
*“and never have seen such thin, flimsy and crappy material”*
**Advertised Vs Actual Product**3%
*“Misleading pictures”*
### **Top return reasons **
**Frame Quality**38%
**Size-Overall**23%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Material Quality**5%
**Color**3%
**Strength**2%
**Defective Material/Parts**2%
**Functionality-Overall**1%
## **Common questions**
- **Is 5x7 picture frame bulk profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 64 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the 5x7 picture frame bulk niche?**
- 40 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in 5x7 picture frame bulk?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.8%.
- **When does demand for 5x7 picture frame bulk peak?**
- Demand peaks in May–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the 5x7 picture frame bulk niche?**
- Listings span $10.58–$55.76; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 1,995 reviews — the moat a new listing must climb.
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