---
title: "Search terms — 5x7 matted picture frame - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/5x7-matted-picture-frame/search-terms"
last_updated: "2026-08-09T09:02:14.627Z"
locale: en
meta:
  description: "Niche score 59/100 · $111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 59/100 · $111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — 5x7 matted picture frame - Flapen"
---

# **5x7 matted picture frame**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 53Conversion 52Competition 92Returns 54Price range 79Avg price 91Brand share 95Review moat 25Quality gap 32

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Avg price**

**Great****$21.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.10–$55.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$111K**

$111K/yr · 122K searches

**Review moat**

**Bad****4,308.41**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms