---
title: "5x7 Matted Picture Frame — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/5x7-matted-picture-frame"
last_updated: "2026-08-09T07:48:32.565Z"
locale: en
meta:
description: "Niche score 59/100 · $111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $111K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "5x7 Matted Picture Frame — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **5x7 matted picture frame**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 53Conversion 52Competition 92Returns 54Price range 79Avg price 91Brand share 95Review moat 25Quality gap 32
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.10–$55.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+25.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$111K**
$111K/yr · 122K searches
**Review moat**
**Bad****4,308.41**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 5x7 matted picture frame is a $111K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x7 matted picture frame market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$173K–$216K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**39%**
Top 20: 75%
**Top-5 click share**
**23%**
Top 20: 55%
**Open market**
**57%**
- upsimples14% - HappyHapi9% - FIXSMITH6% - HORLIMER6% - Giftgarden4% - YOUKE OLA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +25.4% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/5x7-matted-picture-frame/trend)
## **Top 5x7 matted picture frame search terms**
- **5x7 matted picture frame**47K/yr+4.5%4.1% conv. - **5x7 picture frame bulk**24K/yr+48.8%4.5% conv. - **5x7 frames bulk**24K/yr+45.4%4.3% conv. - **5x7 picture frames bulk**11K/yr+40.3%4.1% conv. - **bulk picture frames 5x7**10K/yr+8.5%3.0% conv. - **5x7 picture frame set of 4**6K/yr+27.2%4.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/5x7-matted-picture-frame/search-terms)
## **Top 5x7 matted picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack**upsimples**$5.81**4.5★41,299 rev](https://www.amazon.com/dp/B0B1CNJL7N) [2**HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop**HORLIMER**$15.66**4.5★1,830 rev](https://www.amazon.com/dp/B0F4DJ5LSK) [3**upsimples 5x7 Picture Frame Photo Collage Wall Decor Set of 10 Black**upsimples**$22.26**4.6★25,322 rev](https://www.amazon.com/dp/B081Q6F7D1) [4**HappyHapi 5x7 Picture Frames Set of 10 Wall or Tabletop Display White**HappyHapi**$18.81**4.7★4,319 rev](https://www.amazon.com/dp/B0CKYDZQDS) [5**FIXSMITH 5x7 Picture Frame Set of 10 Photo Frame Bulk with HD Plexiglass Display Pictures 4x6 with Mat or 5x7 Without Mat Multi Picture Frames Collage for Tabletop or Wall Display Black**FIXSMITH**$17.71**4.4★7,221 rev](https://www.amazon.com/dp/B0D475YGXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black**Vittanly**$22.86**83 rev5mo ago](https://www.amazon.com/dp/B0GF7SBVBR) [**HORLIMER 5x7 Picture Frame Set of 12 Black Picture Frames Display 5 by 7 Photo for Wall or Tabletop**HORLIMER**$15.66**1,830 rev1y ago](https://www.amazon.com/dp/B0F4DJ5LSK) [**SESEAT 5x7 Pictrue Frame Set of 10 Wall and Tabletop Display Mix Multi Color**SESEAT**$17.42**947 rev1y ago](https://www.amazon.com/dp/B0F2HJX86R) [**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$10.05**991 rev1y ago](https://www.amazon.com/dp/B0DPV95XBD) [**Isaac Jacobs 7x9 (Matted 5x7) Green Metal Rope Border Picture Frame Horizontal & Vertical for Tabletop and Wall Display Home Decor Metal Frame (7x9 (Matted 5x7) Green)**Isaac Jacobs**$19.67**115 rev1y ago](https://www.amazon.com/dp/B0DG422GXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vittanly 5x7 Picture Frames Set of 12 for Wall or Tabletop Display Black**Vittanly**$22.86**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GF7SBVBR) [**EYMPEU 5x7 Picture Frames with Mat Black Wood Set of 15 Display 5 by 7 Photos with Mat or 6x8 Photos without Mat Multi Matted Frames Bulk for Wall Table Top**EYMPEU**$25.96**4.5★**▲ 157%**](https://www.amazon.com/dp/B0C69HM9X5) [**Golden State Art 8x10 Ornate Picture Frame Holds 5x7 Photo Green Gold**Golden State Art**$17.12**4.7★**▲ 144%**](https://www.amazon.com/dp/B0CS87KYB4) [**wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1**wallwisy**$10.05**4.6★**▲ 71%**](https://www.amazon.com/dp/B0DPV95XBD) [**PETAFLOP Picture Frames 5x7 Bulk Set of 18 Wooden Brown Photo Frames Fits 5 by 7 for Wall or Tabletop Display**PETAFLOP**$29.81**4.7★**▲ 46%**](https://www.amazon.com/dp/B0D5GNB91G)
**~~View all trending →~~**
## **What buyers say about 5x7 matted picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**32%
*“Beautiful Frame”*
**Quality-Overall**16%
*“The quality is consistent across every box”*
**Value For Money**14%
*“Good Value for Money”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**2%
*“The fit is perfect as described”*
**Color**2%
*“Beautiful colors”*
**Strength**2%
*“Very sturdy”*
**Weight Light**2%
*“The frames are lightweight yet sturdy”*
**Design-Overall**2%
*“Very nice decor”*
### **What buyers complain about **
**Quality-Overall**19%
*“Bad quality”*
**Frame Quality**19%
*“Broken frame”*
**Material Quality**11%
*“All cheap materials”*
**Value For Money**6%
*“not worth the price really”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Size-Overall**5%
*“Doesnt fit”*
**Strength**4%
*“Flimsy”*
**Wood Quality**3%
*“This isnt wood”*
**Durability**3%
*“Broke easily”*
**Thickness**3%
*“Not nearly thick enough”*
### **Top return reasons **
**Frame Quality**45%
**Size-Overall**25%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**4%
**Color**3%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Strength**1%
## **Common questions**
- **Is 5x7 matted picture frame profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 100 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the 5x7 matted picture frame niche?**
- 54 brands and 62 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in 5x7 matted picture frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.9%.
- **When does demand for 5x7 matted picture frame peak?**
- Demand peaks in May–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the 5x7 matted picture frame niche?**
- Listings span $5.10–$55.76; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 4,308 reviews — the moat a new listing must climb.
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