---
title: "5x7 Double Picture Frame — $373K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/5x7-double-picture-frame"
last_updated: "2026-08-09T06:11:14.755Z"
locale: en
meta:
description: "Niche score 59/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 59/100 · $373K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "5x7 Double Picture Frame — $373K/yr Amazon US Niche (2026) - Flapen"
---
# **5x7 double picture frame**
**Worth a look**
Shows a fragmented shelf (top 5 take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 61Conversion 65Competition 75Returns 63Price range 58Avg price 56Brand share 75Review moat 49Quality gap 24
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+37.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.31–$26.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.75**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$373K**
$373K/yr · 505K searches
**Review moat**
**Okay****1,610.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 5x7 double picture frame is a $373K/yr Amazon United States market (505K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x7 double picture frame market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$383K–$510K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#553**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**34%**
- FOREV29% - Americanflat11% - AEVETE8% - Lawrence Frames6% - JCJMY6% - DUENPY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +37.2% search growth over the last 90 days.
30K20KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/5x7-double-picture-frame/trend)
## **Top 5x7 double picture frame search terms**
- **double picture frame**64K/yr+52.7%2.4% conv. - **5x7 double picture frame**61K/yr+45.4%6.1% conv. - **4x6 double picture frame**45K/yr+27.2%6.0% conv. - **double frame**34K/yr+64.1%2.2% conv. - **double 5x7 picture frame**39K/yr+27.5%5.5% conv. - **double picture frames 4x6**31K/yr+21.9%3.9% conv. - **double 4x6 picture frame**25K/yr+40.1%5.8% conv. - **double picture frames 5x7**28K/yr+26.2%3.8% conv. - **double photo frame**17K/yr+46.5%2.6% conv. - **double 5x7 picture frame vertical**18K/yr+25.7%4.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/5x7-double-picture-frame/search-terms)
## **Top 5x7 double picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$30K12%$45K16%$60K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOREV 4x6 Double Picture Frame Black Wooden Hinged Photo Frame**FOREV**$7.46**4.6★2,856 rev](https://www.amazon.com/dp/B098QD6D7S) [2**FOREV 5x7 Double Picture Frame Black Wooden Hinged Photo Frame**FOREV**$8.57**4.6★2,856 rev](https://www.amazon.com/dp/B098QH4ZVQ) [3**DUENPY 8.5x11 Double 5x7 Picture Frame Double Picture Frame Displays Two 5x7 inch Photos Available Horizontal Wall Mounting Display and Vertical Black**DUENPY**$8.45**4.5★2,350 rev](https://www.amazon.com/dp/B0D6GCR5ZD) [4**AEVETE 5x7 Picture Frames Double Hinged Wood Folding Photo Frames Vertical with Plexiglass Front Black**AEVETE**$8.20**4.6★2,067 rev](https://www.amazon.com/dp/B098Q8J5PN) [5**Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black**Vittanly**$7.98**4.6★82 rev](https://www.amazon.com/dp/B0GFMSSV17)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black**Vittanly**$7.98**82 rev6mo ago](https://www.amazon.com/dp/B0GFMSSV17) [**YHIOOWLI 5x7 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black**YHIOOWLI**$6.92**180 rev1y ago](https://www.amazon.com/dp/B0FGD2ND2V) [**YHIOOWLI 4x6 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black**YHIOOWLI**$6.31**180 rev1y ago](https://www.amazon.com/dp/B0FGCZM7XY) [**JCJMY 8.5x11 Double 5x7 Collage Picture Frame with Mat Display 2 5x7 Photos or 8.5x11 Picture Lightweight Two Opening 5 x 7 Photo Frame Collage for Wall Hanging or Tabletop Black**JCJMY**$7.05**128 rev1y ago](https://www.amazon.com/dp/B0FG3BR54M) [**FineLiMoLa 5x7Double Frames Gold Rope Design Metal Photo Frame with black Velvet Backing and Real Glass Front 5x7 Hinged Double Picture Frame for Tabletop and Shelf Display**FineLiMoLa**$21.85**169 rev1y ago](https://www.amazon.com/dp/B0DX6J9P7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vittanly 5x7 Double Picture Frame Hinged 2 Photo Frames Black**Vittanly**$7.98**4.6★**▲ 298%**](https://www.amazon.com/dp/B0GFMSSV17) [**FOREV 5x7 Double Picture Frame White Wooden Hinged Photo Frame**FOREV**$8.92**4.6★**▲ 73%**](https://www.amazon.com/dp/B098QHLWTV) [**YHIOOWLI 4x6 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black**YHIOOWLI**$6.31**4.4★**▲ 48%**](https://www.amazon.com/dp/B0FGCZM7XY) [**YHIOOWLI 5x7 Picture Frame Hinged Double Picture Frames Fold Wood Photo Frame for Tabletop or Desktop Display Vertically Black**YHIOOWLI**$6.92**4.4★**▲ 35%**](https://www.amazon.com/dp/B0FGD2ND2V) [**FineLiMoLa 5x7Double Frames Gold Rope Design Metal Photo Frame with black Velvet Backing and Real Glass Front 5x7 Hinged Double Picture Frame for Tabletop and Shelf Display**FineLiMoLa**$21.85**4.7★**▲ 34%**](https://www.amazon.com/dp/B0DX6J9P7F)
**~~View all trending →~~**
## **What buyers say about 5x7 double picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**36%
*“Beautiful frame”*
**Quality-Overall**11%
*“It looks well made”*
**Value For Money**8%
*“affordable”*
**Size-Overall**7%
*“Just the right size”*
**Advertised Vs Actual Product**7%
*“As advertized”*
**Image/Picture Clarity**5%
*“Looks Nice and Easy to Change Photos”*
**Gifting Purpose**3%
*“Christmas Gift”*
**Ease Of Use**3%
*“Love it easy to use”*
**Strength**3%
*“Very sturdy”*
**Design-Overall**2%
*“Great price and simple yet nice design”*
### **What buyers complain about **
**Frame Quality**22%
*“Frame is cheaply made and quite flimsy”*
**Quality-Overall**16%
*“Horrible quality”*
**Material Quality**10%
*“Has thin plastic instead of glass”*
**Thickness**6%
*“Super thin”*
**Strength**5%
*“Frame is cheaply made and quite flimsy”*
**Ease Of Use**4%
*“The cellophane over the plexiglass was a little hard to start peeling off”*
**Scratch Resistance**4%
*“came very scratched”*
**Advertised Vs Actual Product**3%
*“Not what I expected”*
**Color**2%
*“Darker in person”*
**Gifting Purpose**2%
*“Not even good enough for a throw away gag gift”*
### **Top return reasons **
**Frame Quality**52%
**Size-Overall**15%
**Quality-Overall**8%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**4%
**Color**2%
**Defective Material/Parts**2%
**Wood Quality**1%
**Strength**1%
## **Common questions**
- **Is 5x7 double picture frame profitable to sell on Amazon United States?**
- The niche generates $373K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the 5x7 double picture frame niche?**
- 20 brands and 30 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in 5x7 double picture frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.5%.
- **When does demand for 5x7 double picture frame peak?**
- Demand peaks in May–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the 5x7 double picture frame niche?**
- Listings span $6.31–$26.89; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)