---
title: "5x5 Baking Dish — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/5x5-baking-dish"
last_updated: "2026-08-09T06:08:54.831Z"
locale: en
meta:
description: "Niche score 37/100 · $227K/yr market · 197K searches/yr · $28.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 37/100 · $227K/yr market · 197K searches/yr · $28.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "5x5 Baking Dish — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **5x5 baking dish**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 6Conversion 51Competition 35Returns 47Price range 74Avg price 95Brand share 0Review moat 77Quality gap 24
**Avg price**
**Incredible****$28.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****468.27**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.96–$40.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$227K**
$227K/yr · 197K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5x5 baking dish is a $227K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5x5 baking dish market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$141K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Souper Cubes58% - Yomvzake17% - Gacoree15% - MALACASA6% - XIRYAER3%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -38.6% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/5x5-baking-dish/trend)
## **Top 5x5 baking dish search terms**
- **souper cubes baking dish**77K/yr-40.9%2.4% conv. - **5x5 baking dish**26K/yr-19.6%1.7% conv. - **super cubes baking dish**11K/yr-21.5%2.2% conv. - **5 inch baking dish**5K/yr+0.4%1.8% conv. - **souper cubes ceramic**13K/yr-62.0%2.3% conv. - **souper cubes ceramic baking dish**11K/yr-59.1%2.6% conv. - **5 x 5 baking dish**6K/yr-23.9%2.7% conv. - **5 inch square baking dish**4K/yr+20.1%1.9% conv. - **5x5 baking dish with lid**10K/yr-49.3%1.6% conv. - **souper cube baking dish**5K/yr-23.0%1.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/5x5-baking-dish/search-terms)
## **Top 5x5 baking dish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$91K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Kale**Souper Cubes**$39.98**4.8★1,022 rev](https://www.amazon.com/dp/B0G8RJ6RZJ) [2**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White**Souper Cubes**$40.04**4.8★1,022 rev](https://www.amazon.com/dp/B0G9577NJM) [3**Souper Cubes Ceramic Baking Dishes - 5 x 3 Individual Baking Dishes for Oven with Silicone Lids Oven Microwave and Air Fryer Safe Perfect for Reheating Single Serve Meals Set of 4 - Blueberry**Souper Cubes**$39.55**4.8★1,022 rev](https://www.amazon.com/dp/B0D3WH717F) [4**5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2**Gacoree**$25.66**4.8★24 rev](https://www.amazon.com/dp/B0GFK8V2D7) [5**Small Casserole Dishes 2 Pack 5 Inch Glass Square Baking Dish Individual Portion Baking Pan for Oven Microwave Air Fryer Square Egg Clear Prep Bowls with Handle**Yomvzake**$17.66**4.6★411 rev](https://www.amazon.com/dp/B0CFJWNPNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White**MALACASA**$27.39**42 rev3mo ago](https://www.amazon.com/dp/B0GXD2PWSN) [**4 Pack Small Baking Dish 5 Inch Individual Ceramic Casserole Dish with Handles 15 oz Square Mini Baking Dish for Oven Roasting Desserts Meal Prep Microwave & Dishwasher Safe**XIRYAER**$20.87**9 rev4mo ago](https://www.amazon.com/dp/B0GVPJJB7S) [**5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2**Gacoree**$25.66**24 rev6mo ago](https://www.amazon.com/dp/B0GFK8V2D7) [**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White**Souper Cubes**$40.04**1,022 rev7mo ago](https://www.amazon.com/dp/B0G9577NJM) [**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Blueberry**Souper Cubes**$39.97**1,022 rev7mo ago](https://www.amazon.com/dp/B0G94GLG3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MALACASA Baking Dishes for Oven Small Ceramic Baking Dishes with Silicone Lids for Individual Portions 5.5 x 5.5 Square Casserole Dishes Set of 2 Oven Microwave and Air Fryer Safe White**MALACASA**$27.39**4.7★**▲ 434%**](https://www.amazon.com/dp/B0GXD2PWSN) [**4 Pack Small Baking Dish 5 Inch Individual Ceramic Casserole Dish with Handles 15 oz Square Mini Baking Dish for Oven Roasting Desserts Meal Prep Microwave & Dishwasher Safe**XIRYAER**$20.87**4.4★**▲ 431%**](https://www.amazon.com/dp/B0GVPJJB7S) [**5x5 Small Baking Dish for Oven 28 Oz Individual Ceramic Casserole Dish with Handles Mini Baking Dish for Lasagna Brownies Desserts & Reheating Oven Microwave Dishwasher Safe Set of 2**Gacoree**$25.66**4.8★**▲ 277%**](https://www.amazon.com/dp/B0GFK8V2D7) [**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - Blueberry**Souper Cubes**$39.97**4.8★**▲ 272%**](https://www.amazon.com/dp/B0G94GLG3H) [**Souper Cubes Ceramic Baking Dishes 2.0-5 x 5 Baking Dishes with Silicone Lids Individual Baking Dishes for Oven Microwave Oven and Air Fryer Safe USA Made Set of 2 - White**Souper Cubes**$40.04**4.8★**▲ 114%**](https://www.amazon.com/dp/B0G9577NJM)
**~~View all trending →~~**
## **What buyers say about 5x5 baking dish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Perfect compact size”*
**Quality-Overall**15%
*“Excellent quality”*
**Ease Of Cleaning**8%
*“Cleanup is straightforward”*
**Cooking Experience**5%
*“Overall, these baking dishes are well made, versatile, and have become a regular part of our meal prep routine”*
**Advertised Vs Actual Product**4%
*“Better than expected”*
**Baking**4%
*“Perfect for baking for one or two people”*
**Value For Money**4%
*“Good value for the money”*
**Ease Of Use**3%
*“Great for everyday use”*
**Durability**3%
*“Very durable”*
**Dishwasher Safe**2%
*“They do great in the dishwasher as well as with hand washing”*
### **What buyers complain about **
**Size-Overall**31%
*“This is not the right size for you”*
**Thickness**8%
*“Like ramekins, these dishes have a thickened edge”*
**Leak-Proof**6%
*“The lids are not leak proof”*
**Value For Money**6%
*“Just wish they weren't so expensive”*
**Strength**3%
*“which are flimsy enough that they would likely melt”*
**Durability**3%
*“I feel I could drop and break them”*
**Microwave Safe**2%
*“I definitely can't microwave anything in them with the lids”*
**Design-Overall**2%
*“Poor lid design”*
**Ease Of Use**2%
*“they're surprisingly difficult to put on compared to most food storage containers I've used”*
**Compatibility-Overall**2%
*“therefore not compatible with the system”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Color**2%
**Material Quality**2%
**Thin**2%
**Functionality-Overall**2%
**Thickness**2%
**Weight Heavy**1%
**Quality-Overall**1%
## **Common questions**
- **Is 5x5 baking dish profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 15 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the 5x5 baking dish niche?**
- 5 brands and 8 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 5x5 baking dish?**
- Top complaints mined from reviews: Size-Overall, Thickness, Leak-Proof. The return rate is 3.3%.
- **When does demand for 5x5 baking dish peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the 5x5 baking dish niche?**
- Listings span $5.96–$40.10; the average listing price is $28.12 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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