---
title: "50x70cm Frame — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/50x70cm-frame"
last_updated: "2026-08-09T06:09:18.148Z"
locale: en
meta:
description: "Niche score 58/100 · $1.4M/yr market · 805K searches/yr · $34.82 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $1.4M/yr market · 805K searches/yr · $34.82 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "50x70cm Frame — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **50x70cm frame**
**Launch it**
A $1.4M/yr market growing +3.8% this quarter with returns at 3.1% — clears our launch bar.
Market size 85Growth 30Conversion 59Competition 65Returns 49Price range 95Avg price 95Brand share 55Review moat 22Quality gap 40
**Avg price**
**Incredible****$34.82**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.33–$76.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 805K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,867.43**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 50x70cm frame is a $1.4M/yr Amazon United States market (805K searches/yr). The top 5 brands hold 72% of demand. Verdict: Launch it — 58/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **50x70cm frame market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#381**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 81%
**Open market**
**23%**
- MCS25% - upsimples21% - LaVie Home11% - JCJMY8% - Giftgarden7% - A PLUS MAX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
23K18KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/50x70cm-frame/trend)
## **Top 50x70cm frame search terms**
- **20x28 picture frame**173K/yr+11.8%4.0% conv. - **20x28 frame**99K/yr+10.4%3.7% conv. - **50x70cm frame**88K/yr+9.4%2.4% conv. - **20 x 28 picture frame**44K/yr-11.1%5.2% conv. - **20 x 28 frame**29K/yr+7.9%3.9% conv. - **50 x 70 cm frame**28K/yr-1.5%2.8% conv. - **28x20 picture frame**26K/yr-1.7%5.6% conv. - **50cm x 70cm frame**22K/yr+0.1%3.0% conv. - **20x28 poster frame**21K/yr+20.6%3.7% conv. - **frame 20x28**19K/yr+9.2%4.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/50x70cm-frame/search-terms)
## **Top 50x70cm frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$57K8%$115K12%$172K16%$230K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MCS Studio Gallery 20x28 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)**MCS**$27.65**4.7★35,786 rev](https://www.amazon.com/dp/B08179LDHG) [2**upsimples 20x28 Poster Frame Easy Slide-In Assembly Black 3 Pack**upsimples**$36.26**4.2★7,650 rev](https://www.amazon.com/dp/B0D62RDP8Z) [3**upsimples 19.7x27.6 Puzzle Frame Display 18x24in with Mat or 50x70cm Without Wall Hanging 1000 Pieces Puzzles Frames Black 1 Pack**upsimples**$31.28**4.5★41,299 rev](https://www.amazon.com/dp/B0DHZDX4LS) [4**Giftgarden 19.7x27.6 Puzzle Frame Black 50x70cm Picture Frame for 1000 Pieces Puzzles Wall Display Single**Giftgarden**$29.25**4.4★3,333 rev](https://www.amazon.com/dp/B0CX4J4GXS) [5**A PLUS MAX 20x28 Picture Frame Black Light Weight Wall Mount**A PLUS MAX**$25.75**4.3★5,940 rev](https://www.amazon.com/dp/B0DPHDT6NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 3 Pack Black**JCJMY**$44.91**962 rev11mo ago](https://www.amazon.com/dp/B0FM3GZ5L3) [**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 2 Pack Black**JCJMY**$38.23**788 rev11mo ago](https://www.amazon.com/dp/B0FM3CKHQM) [**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzles Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame Rustic Brown**JCJMY**$35.78**11,068 rev1y ago](https://www.amazon.com/dp/B0FJ89CGRB) [**Chrspk 20X28 Poster Frame Display Pictures 16X24 with Mat or 20X28 Without Wall Hanging Frames Natural Oak 3 Pack**Chrspk**$54.09**152 rev1y ago](https://www.amazon.com/dp/B0FFTK2YBC) [**Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack**Veleclo**$29.16**1,411 rev1y ago](https://www.amazon.com/dp/B0F9B3WCYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzles Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame Rustic Brown**JCJMY**$35.78**4.5★**▲ 195%**](https://www.amazon.com/dp/B0FJ89CGRB) [**Chrspk 20X28 Poster Frame Display Pictures 16X24 with Mat or 20X28 Without Wall Hanging Frames Natural Oak 3 Pack**Chrspk**$54.09**4.5★**▲ 190%**](https://www.amazon.com/dp/B0FFTK2YBC) [**LaVie Home 20x28 Poster Frame Brown Display Pictures 18x24 with Mat or 20x28 Without Mat Stable and Sturdy Picture Frame with Polished Plexiglass Horizontal and Vertical Format of The Wall1 Pack**LaVie Home**$29.46**4.5★**▲ 110%**](https://www.amazon.com/dp/B0D547HFBM) [**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 3 Pack Black**JCJMY**$44.91**4.5★**▲ 105%**](https://www.amazon.com/dp/B0FM3GZ5L3) [**JCJMY 19.7x27.6 Puzzles Frame for 50x70 cm Puzzle Poster Photo Picture Display 18x24 with Mat or 19.7 x 27.6 without Wall Hanging 19.7 by 27.6 inch 1000 Pieces Puzzles Frame 2 Pack Black**JCJMY**$38.23**4.5★**▲ 84%**](https://www.amazon.com/dp/B0FM3CKHQM)
**~~View all trending →~~**
## **What buyers say about 50x70cm frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**33%
*“Good sturdy frame”*
**Size-Overall**15%
*“Fits Perfect”*
**Quality-Overall**14%
*“Great product, bought it used and it was in excellent condition”*
**Value For Money**7%
*“affordable price”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Design-Overall**4%
*“intelligently designed”*
**Weight Light**3%
*“cute and lightweight”*
**Strength**3%
*“Very strong and sturdy”*
**Ease Of Use**2%
*“Easy to use”*
**Assembly/Installation**1%
*“Easy to install”*
### **What buyers complain about **
**Frame Quality**27%
*“Damaged Frames”*
**Quality-Overall**19%
*“Very Cheap Quality”*
**Value For Money**7%
*“Cheap”*
**Size-Overall**7%
*“Doesn't fit”*
**Strength**7%
*“not very sturdy”*
**Material Quality**5%
*“They are cheap plastic”*
**Durability**3%
*“They're falling”*
**Design-Overall**2%
*“Poorly designed back clips”*
**Assembly/Installation**2%
*“It was terrible to put together”*
**Functionality-Overall**2%
*“Does not work for a puzzle”*
### **Top return reasons **
**Frame Quality**56%
**Size-Overall**26%
**Defective Material/Parts**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Quality-Overall**1%
**Material Quality**1%
**Functionality-Overall**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 50x70cm frame profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Launch it (58/100).
- **How competitive is the 50x70cm frame niche?**
- 18 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in 50x70cm frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 3.1%.
- **When does demand for 50x70cm frame peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 50x70cm frame niche?**
- Listings span $18.33–$76.62; the average listing price is $34.82 (sweet spot $15–$100). The average incumbent carries 8,867 reviews — the moat a new listing must climb.
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