---
title: "Is 5 Candle Worth Selling on Amazon US? — $14K/mo (2026)"
canonical_url: "https://flapen.com/research/us/home-kitchen/5-candle"
last_updated: "2026-08-29T05:47:09.682Z"
locale: en
meta:
  description: "5 Candle Amazon US sales data: $14,400/month, +4.3% growth, $5.87 avg price — worth selling? See the verdict."
  "og:description": "5 Candle Amazon US sales data: $14,400/month, +4.3% growth, $5.87 avg price — worth selling? See the verdict."
  "og:title": "Is 5 Candle Worth Selling on Amazon US? — $14K/mo (2026)"
---

OverviewNichesProductsSearch terms

# **5 Candle**

5 Candle shows searches that convert (10.0% search→purchase), but prices mostly outside the sweet spot ($2.18–$7.56) keeps it on the watch list.

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## **Flapen Score**

**Worth a look**

Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49

Market size 35Growth 30Conversion 87Competition 86Returns 81Price range 0Avg price 16Brand share 86Review moat 68Quality gap 16

This niche Category average · 11,240 niches

## **Is 5 Candle profitable on Amazon?**

According to Flapen's Amazon United States niche tracking, 5 Candle is a $172K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 54/100.

### **5 Candle: the Amazon niche in one read**

Everything a seller checks before entering, in three answers.

**Is the demand real?**

**Worth a look. Search demand moved +4.3% over the last 90 days and 10.0% of searches end in a purchase.**

**$172K**

**revenue / yr**

Units sold / yr**30K**

Search volume / yr**+4.3%****293K**

Conversion rate**10.0%**

Avg price**$5.87**

**Who owns the niche?**

**The top 5 brands hold 49% of demand, so 51% of the market is open.**

**51%**

**open market share**

Brands · sellers**34 · 53**

Top-5 product click share**29%**

Open market**51%**

Avg brand age**34 months**

**Is there a way in?**

**Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.**

**0/100**

**page quality · 61 products**

Sponsored placement**93%**

New entrants (1y)**15**· 1 succeeded

Avg rating**4.8★**

Avg reviews**792**

## **Top 5 Candle products & what they sell for**

Every tracked product — its share of the shelf, its review moat, and what it sells for.

### **Top sellers**

by 90-day click share

[<h4>**Cute Number 5 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**</h4><dl><dt>Price</dt><dd>**$4.95**</dd><dt>Rating</dt><dd>**4.9**/5</dd><dt>Reviews</dt><dd>**12**</dd><dt>Age</dt><dd>**11mo ago**</dd></dl>](https://www.amazon.com/dp/B0FMS65BJQ) [<h4>**IDIJOLI Pastel Macaron 5th Birthday Candle Sweet Pink Number 5 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**</h4><dl><dt>Price</dt><dd>**$5.94**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**254**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.com/dp/B0FK9WWBQ7) [<h4>**CAKE CODE 2.76 Inch Classical Gold 5 Number Birthday Candles Gold Number Candles Cake Number Candles Party Celebration**</h4><dl><dt>Price</dt><dd>**$5.93**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**551**</dd><dt>Age</dt><dd>**3y ago**</dd></dl>](https://www.amazon.com/dp/B0CCP42YZ5) [<h4>**PHD Cake 2.76 inch Classical Pink 5 Number Birthday Candles for Party Celebration**</h4><dl><dt>Price</dt><dd>**$5.95**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**739**</dd><dt>Age</dt><dd>**3y ago**</dd></dl>](https://www.amazon.com/dp/B0CB368LKZ) [<h4>**PHD CAKE 2.76 Inch Number 5 Spider Birthday Candles Spider Cartoon Themed Number Candles Cake Number Candles Party Celebration**</h4><dl><dt>Price</dt><dd>**$6.25**</dd><dt>Rating</dt><dd>**4.9**/5</dd><dt>Reviews</dt><dd>**1,197**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.com/dp/B0D3YXVXP5)Show all 24 products ### **Trending**90-day click momentum [<h4>**Pink Birthday Candles Number 5 Candle - Fun Candy Bead Cake Topper 5th Birthday Party Supplies for Girls Five Year Old Decorations**</h4><dl><dt>Price</dt><dd>**$6.11**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**111**</dd><dt>Age</dt><dd>**9mo ago**</dd></dl>](https://www.amazon.com/dp/B0FV7YW6HG) [<h4>**Cute Number 5 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**</h4><dl><dt>Price</dt><dd>**$4.95**</dd><dt>Rating</dt><dd>**4.9**/5</dd><dt>Reviews</dt><dd>**12**</dd><dt>Age</dt><dd>**11mo ago**</dd></dl>](https://www.amazon.com/dp/B0FMS65BJQ) [<h4>**Cartoon Blue Birthday Candle Number Candles for Cake Topper Birthday Decoration Cartoon Party Supplies (Blue Number 5)**</h4><dl><dt>Price</dt><dd>**$4.06**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**63**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F1LJ5ZP3) [<h4>**Lurevian K-pop Pink Purple Number Birthday Candle Trendy Cake Decoration for Themed Parties Sparkly Gradient Cake Topper for Girls Birthday Party Decoration for TeensNumber 5**</h4><dl><dt>Price</dt><dd>**$6.68**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**179**</dd><dt>Age</dt><dd>**9mo ago**</dd></dl>](https://www.amazon.com/dp/B0FSDK8YN2) [<h4>**FAMGift Unicorn Candle - Number 5 Candle 5th Birthday Decorations for Girls Colorful Sequins Birthday Candles for Cake Cartoon Unicorn Theme Party Decorations**</h4><dl><dt>Price</dt><dd>**$6.69**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**695**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F5WDVGBJ)Show all 24 products ### **Newest**by launch date [<h4>**Lurevian K-pop Pink Purple Number Birthday Candle Trendy Cake Decoration for Themed Parties Sparkly Gradient Cake Topper for Girls Birthday Party Decoration for TeensNumber 5**</h4><dl><dt>Price</dt><dd>**$6.68**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**179**</dd><dt>Age</dt><dd>**9mo ago**</dd></dl>](https://www.amazon.com/dp/B0FSDK8YN2) [<h4>**Pink Birthday Candles Number 5 Candle - Fun Candy Bead Cake Topper 5th Birthday Party Supplies for Girls Five Year Old Decorations**</h4><dl><dt>Price</dt><dd>**$6.11**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**111**</dd><dt>Age</dt><dd>**9mo ago**</dd></dl>](https://www.amazon.com/dp/B0FV7YW6HG) [<h4>**IDIJOLI Pastel Macaron 5th Birthday Candle Sweet Pink Number 5 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies**</h4><dl><dt>Price</dt><dd>**$5.94**</dd><dt>Rating</dt><dd>**4.8**/5</dd><dt>Reviews</dt><dd>**254**</dd><dt>Age</dt><dd>**10mo ago**</dd></dl>](https://www.amazon.com/dp/B0FK9WWBQ7) [<h4>**Cute Number 5 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations**</h4><dl><dt>Price</dt><dd>**$4.95**</dd><dt>Rating</dt><dd>**4.9**/5</dd><dt>Reviews</dt><dd>**12**</dd><dt>Age</dt><dd>**11mo ago**</dd></dl>](https://www.amazon.com/dp/B0FMS65BJQ) [<h4>**OGnomiFX Rainbow Candles for Cakes Number 5 Candle Rainbow Cake Topper for 5th Birthday Decorations Girl**</h4><dl><dt>Price</dt><dd>**$5.99**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**272**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F9WD91ZL)Show all 24 products ## **Competition: brands, sellers & click share** Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.$0$5K$10K$16K$21K101001K10K Review CountSalesBeatable (≤4.3★) Contested Strong incumbent (>4.7★)**Brands****34 **▼falling**Sellers****53****Top-5 brand share****49%** Top 20: 90%**Top-5 click share****29%** Top 20: 67%**Open market****47%**- PHD CAKE20% - LASILE11% - IDIJOLI8% - CAKE CODE5% - AKURIEEY5% - FAMGift4% ## **5 Candle demand & seasonality**3M6M1YAll Weekly search volume, with the niche's key stats alongside.Volume**293K**CVR**10.0%**Products**61**Brands**34**Top 5 Brands**49%**OOS Rate**0.7%**Rating**4.8★**Reviews**792**Avg BSR**#285**6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay No pronounced peak months · busiest ÷ quietest = 1.7× ## **Top 5 Candle search terms shoppers use**90D1Y The exact queries shoppers type, with yearly volume, growth and conversion. - **5 candle**87K/yr+5.5%7.6% conv. - **5 birthday candle**46K/yr+1.2%6.6% conv. - **number 5 candle**46K/yr+3.9%5.1% conv. - **5 candle for cake girl**24K/yr+3.3%7.5% conv. - **5 candle for cake boy**15K/yr+5.9%5.8% conv. - **birthday candle 5**12K/yr+6.6%6.5% conv. - **candle 5**8K/yr+21.8%6.6% conv. - **number 5 birthday candle**9K/yr-7.1%4.3% conv. - **5th birthday candle**9K/yr+2.8%4.4% conv. - **5 cake topper**8K/yr-2.5%2.7% conv. ## **What reviews say buyers love and hate about 5 Candle** What buyers mention most, as a share of all reviews. ### **What buyers love**91% of reviews**Brightness/Shine/Glow****23%**“*Beautiful candles*”**Quality-Overall****21%**“*Good product, exactly as described*”**Advertised Vs Actual Product****15%**“*Exactly what I needed*”**Color****12%**“*I like the gold color*”**Value For Money****6%**“*Worth your money*” ### **What buyers complain about**91% of reviews**Durability****28%**“*The second one actually broke in half*”**Quality-Overall****16%**“*Burns too quickly - poor quality*”**Size-Overall****14%**“*Too small*”**Value For Money****8%**“*Too high priced--wouldn't buy again*”**Strength****6%**“*Not sturdy because it broke in the mail*”Show all 20 topics ## **5 Candle return rate & reasons** Why buyers send it back, as a share of all return requests.**1.7%****Return rate****65%****Fixable by listing** The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.1**Size-Overall****42%**2**Value For Money****16%**3**Color****10%**4**Advertised Vs Actual Product****6%**5**Defective Material/Parts****6%**Show all 10 reasons ## **Common 5 Candle questions** The questions sellers ask about this niche, answered from the tracked metrics.**Is 5 Candle profitable to sell on Amazon United States?** Flapen scores 5 Candle 54/100 on Amazon United States — Worth a look. The niche generates $172K/yr across 61 tracked products. 1 of 15 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.**How competitive is the 5 Candle niche on Amazon United States?** 34 brands and 53 sellers compete in 5 Candle on Amazon United States. The top 5 5 Candle products take 29% of clicks and its top 5 brands hold 49% of demand.**What do buyers complain about in 5 Candle?** 5 Candle buyers on Amazon United States complain most about Durability, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.7%.**When does demand for 5 Candle peak?** Search demand for 5 Candle on Amazon United States is steady year-round — the busiest month runs 1.7× the quietest.**What does it cost to enter the 5 Candle niche?** 5 Candle sells for $5.87 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $2.18–$7.56. 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