---
title: "Is 4x6 Picture Frame with Mat Worth Selling on Amazon US?"
canonical_url: "https://flapen.com/research/us/home-kitchen/4x6-picture-frame-with-mat"
last_updated: "2026-08-29T05:47:15.629Z"
locale: en
meta:
  description: "4x6 Picture Frame with Mat Amazon US sales data: $5,460/month, +37.2% growth, $23.25 avg price — worth selling? See the verdict."
  "og:description": "4x6 Picture Frame with Mat Amazon US sales data: $5,460/month, +37.2% growth, $23.25 avg price — worth selling? See the verdict."
  "og:title": "Is 4x6 Picture Frame with Mat Worth Selling on Amazon US?"
---

OverviewNichesProductsSearch terms

# **4x6 Picture Frame with Mat**

4x6 Picture Frame with Mat shows a sweet-spot price point ($23.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## **Flapen Score**

**Worth a look**

Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49

Market size 16Growth 61Conversion 52Competition 85Returns 65Price range 83Avg price 95Brand share 81Review moat 47Quality gap 32

This niche Category average · 11,240 niches

## **Is 4x6 Picture Frame with Mat profitable on Amazon?**

According to Flapen's Amazon United States niche tracking, 4x6 Picture Frame with Mat is a $65K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.

### **4x6 Picture Frame with Mat: the Amazon niche in one read**

Everything a seller checks before entering, in three answers.

**Is the demand real?**

**Worth a look. Search demand moved +37.2% over the last 90 days and 4.2% of searches end in a purchase.**

**$65K**

**revenue / yr**

Units sold / yr**4K**

Search volume / yr**+37.2%****67K**

Conversion rate**4.2%**

Avg price**$23.25**

**Who owns the niche?**

**The top 5 brands hold 54% of demand, so 46% of the market is open.**

**46%**

**open market share**

Brands · sellers**38 · 41**

Top-5 product click share**30%**

Open market**46%**

Avg brand age**31 months**

**Is there a way in?**

**Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.**

**0/100**

**page quality · 59 products**

Sponsored placement**92%**

New entrants (1y)**11**· 2 succeeded

Avg rating**4.6★**

Avg reviews**1,795**

## **Top 4x6 Picture Frame with Mat products & what they sell for**

Every tracked product — its share of the shelf, its review moat, and what it sells for.

### **Top sellers**

by 90-day click share

[<h4>**WHEATHUSK 4x6 Picture Frames Bulk Set of 30 Wood Photo Frames for 4x6 Photos Wall Mounting Simple Black Photo Frames Multi Picture Frames for Wall or Tabletop Display**</h4><dl><dt>Price</dt><dd>**$31.80**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**171**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.com/dp/B0CXHTZD4Z) [<h4>**NOBEFY 20 Pack Magnetic Picture Frames for Refrigerator 4x6 Inch Black**</h4><dl><dt>Price</dt><dd>**$9.46**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**321**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.com/dp/B0D72NPPZ1) [<h4>**Edenseelake 4x6 Picture Frame Set of 22 Black Wood Picture Frames Display 4 by 6 Inch Photo for Tabletop or Wall Vertical or Horizontal**</h4><dl><dt>Price</dt><dd>**$27.34**</dd><dt>Rating</dt><dd>**4.2**/5</dd><dt>Reviews</dt><dd>**50**</dd><dt>Age</dt><dd>**8mo ago**</dd></dl>](https://www.amazon.com/dp/B0G2S9BLHY) [<h4>**HappyHapi 4x6 Picture Frame Set of 10 Wall or Tabletop Display Black**</h4><dl><dt>Price</dt><dd>**$16.80**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**4,319**</dd><dt>Age</dt><dd>**6y ago**</dd></dl>](https://www.amazon.com/dp/B088LY5W9P) [<h4>**HappyHapi 4x6 Picture Frames Set of 18 Wall or Tabletop Display Black**</h4><dl><dt>Price</dt><dd>**$24.19**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**2,886**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.com/dp/B0CLTMRSK6)Show all 24 products ### **Trending**90-day click momentum [<h4>**Wiscet 4x6 Picture Frame Set of 30 Bulk Photo Frames for 4x6 Photos Multi Picture Frames for Wall or Tabletop Black Woodgrain**</h4><dl><dt>Price</dt><dd>**$29.06**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**2,625**</dd><dt>Age</dt><dd>**3mo ago**</dd></dl>](https://www.amazon.com/dp/B0GWLZJ7B7) [<h4>**Edenseelake 4x6 Picture Frame Set of 22 Black Wood Picture Frames Display 4 by 6 Inch Photo for Tabletop or Wall Vertical or Horizontal**</h4><dl><dt>Price</dt><dd>**$27.34**</dd><dt>Rating</dt><dd>**4.2**/5</dd><dt>Reviews</dt><dd>**50**</dd><dt>Age</dt><dd>**8mo ago**</dd></dl>](https://www.amazon.com/dp/B0G2S9BLHY) [<h4>**NOBEFY 20 Pack Magnetic Picture Frames for Refrigerator 4x6 Inch Black**</h4><dl><dt>Price</dt><dd>**$9.46**</dd><dt>Rating</dt><dd>**4.7**/5</dd><dt>Reviews</dt><dd>**321**</dd><dt>Age</dt><dd>**2y ago**</dd></dl>](https://www.amazon.com/dp/B0D72NPPZ1) [<h4>**Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames**</h4><dl><dt>Price</dt><dd>**$31.28**</dd><dt>Rating</dt><dd>**4.3**/5</dd><dt>Reviews</dt><dd>**147**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F42HD3QN) [<h4>**50 Pack Standing Paper Picture Frames 4x6 Cardboard Photo Frame with Easel Paper Photo Frame Cards Gallery Frames Bulk For Graduation Fathers Day Back to School Wedding Birthday Classroom Craft DIY Rainbow**</h4><dl><dt>Price</dt><dd>**$15.42**</dd><dt>Rating</dt><dd>**4.4**/5</dd><dt>Reviews</dt><dd>**579**</dd><dt>Age</dt><dd>**3y ago**</dd></dl>](https://www.amazon.com/dp/B0BL6BNJ7W)Show all 24 products ### **Newest**by launch date [<h4>**Wiscet 4x6 Picture Frame Set of 30 Bulk Photo Frames for 4x6 Photos Multi Picture Frames for Wall or Tabletop Black Woodgrain**</h4><dl><dt>Price</dt><dd>**$29.06**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**2,625**</dd><dt>Age</dt><dd>**3mo ago**</dd></dl>](https://www.amazon.com/dp/B0GWLZJ7B7) [<h4>**Edenseelake 4x6 Picture Frame Set of 22 Black Wood Picture Frames Display 4 by 6 Inch Photo for Tabletop or Wall Vertical or Horizontal**</h4><dl><dt>Price</dt><dd>**$27.34**</dd><dt>Rating</dt><dd>**4.2**/5</dd><dt>Reviews</dt><dd>**50**</dd><dt>Age</dt><dd>**8mo ago**</dd></dl>](https://www.amazon.com/dp/B0G2S9BLHY) [<h4>**Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames**</h4><dl><dt>Price</dt><dd>**$31.28**</dd><dt>Rating</dt><dd>**4.3**/5</dd><dt>Reviews</dt><dd>**147**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F42HD3QN) [<h4>**HORLIMER 4x6 Picture Frame Set of 12 Black Picture Frames Display 4 by 6 Photo for Wall or Tabletop**</h4><dl><dt>Price</dt><dd>**$14.63**</dd><dt>Rating</dt><dd>**4.5**/5</dd><dt>Reviews</dt><dd>**1,830**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F4DJ42RT) [<h4>**SESEAT 4x6 Picture Frame Set of 10 Wall and Tabletop Display Mix Multi Color**</h4><dl><dt>Price</dt><dd>**$17.09**</dd><dt>Rating</dt><dd>**4.6**/5</dd><dt>Reviews</dt><dd>**947**</dd><dt>Age</dt><dd>**1y ago**</dd></dl>](https://www.amazon.com/dp/B0F2HK9223)Show all 24 products ## **Competition: brands, sellers & click share** Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.$0$2K$4K$6K$8K101001K10K Review CountSalesBeatable (≤4.3★) Contested Strong incumbent (>4.7★)**Brands****38 **▼falling**Sellers****41****Top-5 brand share****54%** Top 20: 87%**Top-5 click share****30%** Top 20: 67%**Open market****41%**- HappyHapi15% - WHEATHUSK15% - YOUKE OLA11% - Edenseelake7% - HORLIMER6% - NOBEFY6% ## **4x6 Picture Frame with Mat demand & seasonality**3M6M1YAll Weekly search volume, with the niche's key stats alongside.Volume**67K**CVR**4.2%**Products**59**Brands**38**Top 5 Brands**54%**OOS Rate**2.5%**Rating**4.6★**Reviews**1,795**Avg BSR**#1,072**4K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: May, Dec · busiest ÷ quietest = 2.2× ## **Top 4x6 Picture Frame with Mat search terms shoppers use**90D1Y The exact queries shoppers type, with yearly volume, growth and conversion. - **bulk 4x6 picture frames**19K/yr+52.9%3.5% conv. - **small photo frames**15K/yr+4.5%0.5% conv. - **bulk frames 4x6**9K/yr+44.2%3.0% conv. - **4x6 bulk picture frames**8K/yr+49.3%3.8% conv. - **4x6 photo frames bulk**6K/yr+37.7%4.0% conv. - **picture frames bulk 4x6**5K/yr+39.4%3.6% conv. - **4x6 frame bulk**5K/yr+48.0%4.2% conv. ## **What reviews say buyers love and hate about 4x6 Picture Frame with Mat** What buyers mention most, as a share of all reviews. ### **What buyers love**83% of reviews**Frame Quality****22%**“*Practical frames*”**Quality-Overall****19%**“*Good quality, arrived quickly & as advertised*”**Value For Money****16%**“*Excellent value*”**Advertised Vs Actual Product****6%**“*As described*”**Size-Overall****6%**“*So pleased with the size*” ### **What buyers complain about**66% of reviews**Strength****12%**“*Not sturdy*”**Frame Quality****11%**“*Hard to find decent small frames*”**Size-Overall****9%**“*Not true to size 4x6*”**Durability****8%**“*Fall apart easily*”**Quality-Overall****8%**“*quality control needs improvement*”Show all 20 topics ## **4x6 Picture Frame with Mat return rate & reasons** Why buyers send it back, as a share of all return requests.**2.4%****Return rate****37%****Fixable by listing** The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.1**Frame Quality****35%**2**Size-Overall****25%**3**Value For Money****6%**4**Quality-Overall****6%**5**Advertised Vs Actual Product****6%**Show all 10 reasons ## **Common 4x6 Picture Frame with Mat questions** The questions sellers ask about this niche, answered from the tracked metrics.**Is 4x6 Picture Frame with Mat profitable to sell on Amazon United States?** Flapen scores 4x6 Picture Frame with Mat 59/100 on Amazon United States — Worth a look. The niche generates $65K/yr across 59 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved +37.2% over the last 90 days.**How competitive is the 4x6 Picture Frame with Mat niche on Amazon United States?** 38 brands and 41 sellers compete in 4x6 Picture Frame with Mat on Amazon United States. The top 5 4x6 Picture Frame with Mat products take 30% of clicks and its top 5 brands hold 54% of demand.**What do buyers complain about in 4x6 Picture Frame with Mat?** 4x6 Picture Frame with Mat buyers on Amazon United States complain most about Strength, Frame Quality, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.4%.**When does demand for 4x6 Picture Frame with Mat peak?** Search demand for 4x6 Picture Frame with Mat on Amazon United States peaks in May–Dec, where the busiest month runs 2.2× the quietest.**What does it cost to enter the 4x6 Picture Frame with Mat niche?** 4x6 Picture Frame with Mat sells for $23.25 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.05–$56.11. The average incumbent carries 1,795 reviews — the moat a new listing must climb. ## **Related niches** Same-category niches scoring near this one — the next ones worth researching. 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