---
title: "4th of July Party Supplies — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies"
last_updated: "2026-08-07T04:55:20.049Z"
locale: en
meta:
description: "Niche score 75/100 · $240K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 75/100 · $240K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "4th of July Party Supplies — $240K/yr Amazon US Niche (2026) - Flapen"
---
# **4th of july party supplies**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 100Conversion 53Competition 96Returns 96Price range 71Avg price 72Brand share 97Review moat 62Quality gap 45
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.06–$39.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,019.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$240K**
$240K/yr · 381K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 4th of july party supplies is a $240K/yr Amazon United States market (381K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4th of july party supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$146K–$182K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#3,359**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**97 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**27%**
Top 20: 55%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**70%**
- OHOME8% - Childom6% - Gatherfun5% - Socutebabe5% - ZATAYE3% - MGparty3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 50.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies/trend)
## **Top 4th of july party supplies search terms**
- **4th of july party supplies**102K/yr>1,000%2.2% conv. - **4th of july party decorations**74K/yr>1,000%2.0% conv. - **fourth of july party supplies**29K/yr>1,000%2.0% conv. - **4th of july for kids**22K/yr>1,000%1.3% conv. - **patriotic party supplies**29K/yr+426.9%1.6% conv. - **kids 4th of july**21K/yr>1,000%1.3% conv. - **fourth of july party decorations**21K/yr>1,000%1.9% conv. - **4th of july party decor**17K/yr>1,000%1.8% conv. - **patriotic party decorations**19K/yr+319.1%1.7% conv. - **july 4th party supplies**13K/yr>1,000%2.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies/search-terms)
## **Top 4th of july party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$14K8%$19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Socutebabe Toddler 4th Of July Outfit Baby Girl USA T-Shirt And Tulle Skirts Little Girls Dress Fourth Of July Clothess (USA Stars Blue 3-4T)**Socutebabe**$16.57**4.6★147 rev](https://www.amazon.com/dp/B0CYPVJNHS) [2**ZATAYE 2 Pack Blue Silver Red Foil Curtain Streamer Decorations**ZATAYE**$7.16**4.6★4,989 rev](https://www.amazon.com/dp/B0DLN38SKV) [3**4th of July Party Supplies Set Patriotic Theme Kit for Independence & Election Day Decorations Includes Plates Napkins Cups Banner Tablecloth -Patriotic & 4th of July Party Decorations-24 Guests**Gatherfun**$23.75**4.8★640 rev](https://www.amazon.com/dp/B0DWZKWJHG) [4**MGparty 4th of July Accessories 138Pcs Patriotic Party Favors Supplies Set Fourth of July Decorations Independence Day Celebrations Memorial Day Decor Classroom Prizes for kids**MGparty**$23.03**4.4★126 rev](https://www.amazon.com/dp/B09V2VNFGQ) [5**Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining**Hefty**$9.73**4.8★36,158 rev](https://www.amazon.com/dp/B0GSSM82HV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**123PCS Patriotic Party Supplies Set Serve 24 Guests American**Liato**$11.73**23 rev3mo ago](https://www.amazon.com/dp/B0GWQ57Z7W) [**4th of July Party Supplies 115pcs 4th of July Plates and Napkins-Serve 24 Including USA 250th Anniversary Banner Balloons Tablecloth for America 250 Party Patriotic Independence Day Decorations**Miucat**$16.70**173 rev3mo ago](https://www.amazon.com/dp/B0GTZK759L) [**BKYVFDP 4th of July Party Supplies USA 250th Anniversary Patriotic Party Kit Include Plates Balloons Banner Tablecloth Cake Topper Napkins Cups Tableware Serves 24**BKYVFDP**$23.24**26 rev4mo ago](https://www.amazon.com/dp/B0GL2ZWKZG) [**Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining**Hefty**$9.73**36,158 rev4mo ago](https://www.amazon.com/dp/B0GSSM82HV) [**30 Pack Red White Blue Star Food Trays Disposable Paper Serving Containers Boats for Popcorn Snacks Food Trucks 4th of July Memorial Day BBQs Patriotic Parties Picnics Summer Party Supplies**Merriva**$13.10**22 rev8mo ago](https://www.amazon.com/dp/B0G35VS8P5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4th of July Party Supplies 115pcs 4th of July Plates and Napkins-Serve 24 Including USA 250th Anniversary Banner Balloons Tablecloth for America 250 Party Patriotic Independence Day Decorations**Miucat**$16.70**4.6★**▲ 12%**](https://www.amazon.com/dp/B0GTZK759L) [**Hefty Party On Disposable Plastic Party Cups 76 Count 16 Oz Cups in Assorted Patriotic Colors and 18 Oz Clear Cups with Festive Firework Print for Summer Entertaining**Hefty**$9.73**4.8★**▲ 12%**](https://www.amazon.com/dp/B0GSSM82HV) [**Socutebabe Toddler 4th Of July Outfit Baby Girl USA T-Shirt And Tulle Skirts Little Girls Dress Fourth Of July Clothess (USA Stars Blue 3-4T)**Socutebabe**$16.57**4.6★**▲ 12%**](https://www.amazon.com/dp/B0CYPVJNHS) [**123PCS Patriotic Party Supplies Set Serve 24 Guests American**Liato**$11.73**4.4★**▲ 12%**](https://www.amazon.com/dp/B0GWQ57Z7W) [**Sineeko Kids Red White and Blue Shirt Patriotic 4th of July USA Flag Star T-Shirt for Boys and Girls Memorial Day Independence Day Tops 6Y**Sineeko**$13.50**4.5★**▲ 12%**](https://www.amazon.com/dp/B0F2SCDMDJ)
**~~View all trending →~~**
## **What buyers say about 4th of july party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“They are good quality cups”*
**Color**11%
*“Bright and colorful”*
**Value For Money**10%
*“Great deal”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Size-Overall**5%
*“Good size”*
**Ease Of Use**5%
*“Easy to hang”*
**Brightness/Shine/Glow**5%
*“Love the sparkles”*
**Design-Overall**4%
*“Cute designs”*
**Durability**4%
*“They look to be made of durable material”*
**Strength**3%
*“Very sturdy and beautiful cups”*
### **What buyers complain about **
**Size-Overall**15%
*“Smaller than expected”*
**Quality-Overall**11%
*“These are not meant to be high-end quality”*
**Color**5%
*“Coloring is off”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Thickness**4%
*“not as thick as I like them to be”*
**Value For Money**4%
*“I feel like the price is a bit steep for such a small amount”*
**Material Quality**4%
*“So very thin material”*
**Strength**4%
*“Not very sturdy as described”*
**Durability**3%
*“Broken”*
**Adhesion/Stickiness**3%
*“Mediocre adhesion”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**11%
**Quality-Overall**10%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Color**6%
**Adhesion/Stickiness**5%
**Assembly/Installation**4%
**Thin**3%
**Functionality-Overall**2%
## **Common questions**
- **Is 4th of july party supplies profitable to sell on Amazon United States?**
- The niche generates $240K/yr across 128 tracked products. 31 of 42 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (75/100).
- **How competitive is the 4th of july party supplies niche?**
- 97 brands and 139 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in 4th of july party supplies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.7%.
- **When does demand for 4th of july party supplies peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 50.7× the quietest.
- **What does it cost to enter the 4th of july party supplies niche?**
- Listings span $5.06–$39.22; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 1,019 reviews — the moat a new listing must climb.
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