---
title: "4 Cup Coffee Maker — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/4-cup-coffee-maker"
last_updated: "2026-08-09T06:56:46.923Z"
locale: en
meta:
description: "Niche score 55/100 · $1.7M/yr market · 1.1M searches/yr · $29.09 avg price. Soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 55/100 · $1.7M/yr market · 1.1M searches/yr · $29.09 avg price. Soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "4 Cup Coffee Maker — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **4 cup coffee maker**
**Worth a look**
Shows a sweet-spot price point ($29.09 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Market size 90Growth 23Conversion 60Competition 41Returns 35Price range 95Avg price 95Brand share 40Review moat 23Quality gap 81
**Avg price**
**Incredible****$29.09**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.22–$55.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.7M**
$1.7M/yr · 1.1M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,580.41**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 4 cup coffee maker is a $1.7M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4 cup coffee maker market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.5M–$1.7M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**15%**
- Mr. Coffee36% - Elite Gourmet19% - Amazon Basics13% - BLACK+DECKER7% - KRUPS6% - Cuisinart4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/4-cup-coffee-maker/trend)
## **Top 4 cup coffee maker search terms**
- **5 cup coffee maker**359K/yr-4.0%3.8% conv. - **4 cup coffee maker**281K/yr-7.2%4.5% conv. - **mr coffee 5 cup coffee maker**174K/yr-5.7%7.6% conv. - **5 cup coffee maker programmable**43K/yr-20.5%2.5% conv. - **5 cup coffee maker with auto shut off**30K/yr+4.4%3.9% conv. - **5 cup coffee pot**25K/yr+20.4%3.5% conv. - **mr. coffee 5 cup coffee maker**23K/yr+11.1%8.2% conv. - **mr coffee 4 cup coffee maker**28K/yr-12.7%4.3% conv. - **4 cup coffee pot**22K/yr+5.3%3.7% conv. - **small coffee maker 5 cup**20K/yr+7.6%3.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/4-cup-coffee-maker/search-terms)
## **Top 4 cup coffee maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$173K20%$346K30%$519K40%$692K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black**Mr. Coffee**$27.12**4.4★32,942 rev](https://www.amazon.com/dp/B08QD33PZ2) [2**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★1,869 rev](https://www.amazon.com/dp/B0D9QFRJMX) [3**Elite Gourmet EHC4128 Automatic 4-Cup Drip Coffee Maker Black**Elite Gourmet**$16.22**4.1★3,404 rev](https://www.amazon.com/dp/B0CZQCTD4K) [4**BLACK+DECKER Single-Serve Coffee Maker with 50oz Reservoir**BLACK+DECKER**$26.33**4.3★9,978 rev](https://www.amazon.com/dp/B001NXC5YC) [5**Elite Gourmet EHC-5055 Automatic 5-Cup Brew & Drip Coffee Maker with Pause N Serve Reusable Filter On/Off Switch Water Level Indicator**Elite Gourmet**$18.83**4.3★8,276 rev](https://www.amazon.com/dp/B07HYZZBZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kismile 5-Cup Drip Coffee Maker LED Display Timer Anti-Drip & Shut-Off**Kismile**$26.24**155 rev3mo ago](https://www.amazon.com/dp/B0GWHNMD94) [**5 Cup Programmable Coffee Maker with Reusable Filter Auto Shut-Off**Nehilumn**$33.36**531 rev4mo ago](https://www.amazon.com/dp/B0GCH52PNX) [**Electactic 5 Cup Programmable Drip Coffee Maker 24H Delay Brew 2H Keep Warm & Auto Shut Off Pause & Serve Reusable Filter Glass Coffee Pot Small Coffee Machine for Home Office**Electactic**$20.46**481 rev5mo ago](https://www.amazon.com/dp/B0GR36RS9Q) [**Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black**Mr. Coffee**$39.76**30 rev8mo ago](https://www.amazon.com/dp/B0BWXKQ73J) [**Gourmia 5 Cup One-Touch Drip Brew Coffee Maker Pause and Serve Automatic Keep Warm Easy View Water Window Compact Stainless Steel Accents Black**Gourmia**$17.57**513 rev1y ago](https://www.amazon.com/dp/B0FJND7KD1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kismile 5-Cup Drip Coffee Maker LED Display Timer Anti-Drip & Shut-Off**Kismile**$26.24**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GWHNMD94) [**5 Cup Programmable Coffee Maker with Reusable Filter Auto Shut-Off**Nehilumn**$33.36**4.3★**▲ 228%**](https://www.amazon.com/dp/B0GCH52PNX) [**Electactic 5 Cup Programmable Drip Coffee Maker 24H Delay Brew 2H Keep Warm & Auto Shut Off Pause & Serve Reusable Filter Glass Coffee Pot Small Coffee Machine for Home Office**Electactic**$20.46**3.8★**▲ 224%**](https://www.amazon.com/dp/B0GR36RS9Q) [**Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black**Mr. Coffee**$39.76**4.3★**▲ 151%**](https://www.amazon.com/dp/B0BWXKQ73J) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★**▲ 33%**](https://www.amazon.com/dp/B0D9QFRJMX)
**~~View all trending →~~**
## **What buyers say about 4 cup coffee maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Love the size”*
**Quality-Overall**13%
*“Excellent Product”*
**Value For Money**12%
*“Reasonable price”*
**Ease Of Use**10%
*“Easy to handle”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Ease Of Cleaning**4%
*“with no mess whatsoever”*
**Compactness**3%
*“Nice and compact”*
**Efficiency**3%
*“Works great”*
**Durability**2%
*“no is broken”*
**Filtration**2%
*“I love the the built in filter”*
### **What buyers complain about **
**Durability**20%
*“Did not last”*
**Leak-Proof**11%
*“It leaks”*
**Quality-Overall**11%
*“It is of low quality”*
**Size-Overall**7%
*“are too large”*
**Heating**6%
*“no longer heats up”*
**Functionality-Overall**5%
*“Didnt work”*
**Value For Money**3%
*“especially not their listed full price”*
**Advertised Vs Actual Product**3%
*“FALSE advertising”*
**Design-Overall**2%
*“BAD DESIGN”*
**Filtration**2%
*“The basket filtering does not work properly”*
### **Top return reasons **
**Size-Overall**45%
**Functionality-Overall**12%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Heating**5%
**Filtration**4%
**Quality-Overall**3%
**Value For Money**3%
**Product Condition**3%
**Material Quality**2%
## **Common questions**
- **Is 4 cup coffee maker profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 4 cup coffee maker niche?**
- 12 brands and 62 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in 4 cup coffee maker?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 4.2%.
- **When does demand for 4 cup coffee maker peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 4 cup coffee maker niche?**
- Listings span $16.22–$55.13; the average listing price is $29.09 (sweet spot $15–$100). The average incumbent carries 8,580 reviews — the moat a new listing must climb.
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